Category: Business

Do you find a lack of growth in your startup? Are you failing to hit the targets and month-end goals? You might need an alternative smart solution to boost your results as a team.

Small businesses can outshine million-dollar brands when they invest in the right tools to empower their employees’ productivity and time management skills.

Going mobile is the secret behind the latest businesses that have become successful globally. When you have a customized mobile app for your brand, you can not only attract potential customers from around the world but also improve your business productivity.

There are off-the-shelf web and mobile applications for a specific purpose, but they don’t give satisfactory results because of the vast difference between the business-specific operations and in-built solutions. Not all software solutions work for every business, customizations are the only solutions to empower your organizations and workforce.

Let’s look into the ways through which your employees can benefit from custom mobile and web apps.

1. Custom Apps Enhance Employees Workflow Process

Most businesses strive hard to lower costs and increase efficiency among their employees, which makes them invest in the latest technologies. A custom mobile app can be the best way to enhance and streamline workflow processes within an organization.

When an employee is engaged with the workflow, they are 25% more productive in delivering accurate results than an unengaged one. A centralized platform for employees to increase engagement with the company’s goals, targets, and teams will have significant changes in productivity.

Mundane and repetitive tasks can make employees lose interest in the job on hand. An app to collect, handle, automate these tasks can help employees to work in a dedicated manner without toggling between hundreds of spreadsheets every day.

2. Custom Apps Track Employees Performance and Efficiency

Management may find it difficult to conduct meetings and performance analysis among employees. Schedules can vary and understand which team members focus on which task can lead to errors and miscommunication among team members and heads.

Instead of relying on verbal communication and face-to-face meetings, developing a custom app for your organization can simplify employee management. You can let your employees log in and share their daily tasks to track their performance and efficiency. The information syncs with the HR department.

Having access to real-time information can improve the performance and efficiency of your employees. You can assign tasks and update the progress without waiting for them to visit the office.

3. Custom Apps Simplify Teamwork and Collaboration

Productivity and success of a business depend on teamwork and collaboration among the employees. Seamless communication among different teams within an organization can lead to increased productivity among employees.

Keep things simple and open between the teams by creating a custom app. You can bring all the meetings, texts, calls, emails, and chats within a single app to let employees be in the loop. It can record, track, and update the meetings and conversations with both internal and external employees for easier accessibility and accountability.

4. Custom Apps Encourage Remote Work

Promoting employee well-being becomes crucial for the long-term sustainability and success of a business. When you create a custom app for your brand, you can allow your employees to work from home or away from the office space for better productivity. This can be a great tool for sales and marketing managers and personnel always on the go.

Today’s mobile workforce needs apps that work across many platforms including phones, laptops, and tablets. With a custom app, employees can track and update their day-to-day activities from anywhere, making them work more effectively and save plenty of commuting time.

5. Custom Apps Facilitate Instant Feedback

Employees thrive on appreciation and rewards to boost their engagement and productivity in an organization. It may be difficult for the top management heads to encourage and compliment workers at regular intervals because of hectic schedules and meetings. But it becomes easier to provide feedback and compliments through a custom app and derive better inputs from the team members.

Custom apps can make real-time feedback a possibility to boost morale, engagement, and retention among employees. Since most of them work remotely or at different times, having a centralized app can help employees improve their talents and behaviors through a timely recognition system.

Wondering how a customer relationship management software can fit your small business? Many big brands are opting for a custom CRM tool for expanding their business, but it’s a brilliant solution for startups and small businesses too.

It doesn’t matter whether you are establishing a small business with a group of skilled employees or a large upcoming brand with several branches, having a customized CRM system will grow your business further.

It’s easy, affordable, and time-saving! And let me help you find the best CRM tool that fits your business needs by taking you through the benefits.

1. It’s all on the Cloud

Forget about the times when you wanted to install a big server and a dedicated IT team for taking care of your business. Nowadays, you are just a click away from taking your business on the cloud. A cloud-based CRM tool is simple and easy. All you need is an internet connection and business information to get going.

A properly deployed CRM tool is a useful tool to manage, track, and record your sales revenue, and customers within a centralized system. It can keep track of conversations, interactions with leads, customers, and prospects to help establish reliable relationships and better customer loyalty. Since they store the information in the cloud, it becomes easier to access among all groups of people within an organization.

2. Affordable Return on Investment (ROI)

Statistics show that small businesses that have installed a custom CRM have seen a change in their ROI rates, i.e., the more you spend on CRM, the better are the return on investment rates. A CRM tool can help predict your ROI by saving time and money. It’s important to keep track of your costs of investment and returns to expand your small business in the long haul.

There are several features in a CRM tool that drive greater ROI for small businesses including data centralization, lead generation, productivity tracking, custom automated reports, and inventory management. It’s tough to get better ROI in the initial stages, but having an unobstructed view and management of data can help you give a competitive advantage.

3. Obtaining Up-to-Date Information

Better data management is one of the key benefits of investing in CRM for your small business. Having your data in multiple systems can cause havoc leading to loss of information, lack of collaboration, and duplicated tasks. With a CRM there’s just one place to access, find, and update information which improves both communication and interaction with customers and team members.

Getting updates on a particular customer, deal or product becomes easy with a centralized CRM system. You can provide instant solutions to queries, emails, text messages, and access history to secure deals anywhere. Every interaction, email, and calls get updated automatically through a CRM.

4. Tracking and Monitoring Growth

Starting a small business is a tedious task initially, but sustaining and expanding it slowly towards better prospects needs dedication and consistency. Installing a CRM tool can help in tracking, monitoring, and predicting your sales and revenue for the future. Assessing the past and current data and metrics using automated tools will help generate reports that can help you implement better strategies.

Managers can use sales reports to better automate and manage their pipelines, deals, and contacts. It also helps them track their employees’ productivity and personal growth to keep new goals and shared interests. CRM helps sales reps to predict the right sources of profitable lead generation and revenue streams.

5. Building Better Relationships with Customers

Customers play a key role in building a successful small business. Having effective communication is critical to create a better brand image and reach among existing and potential customers. Segmenting contacts based on purpose, location and deal stage can help sales and marketing reps to reach out n generate new leads and revenue.

CRM allows your customer service team and management to keep track of every contact, purchase history, and preferences for easier follow up and personalized interactions. The principal thing is to retain customers; a strategy achievable through a custom CRM tool.

6. Keeping a Competitive Edge

Small businesses often compete against big brands and other similar brands in their field during the growing years. If you want to sustain the competition and shine over them, installing a CRM tool can help create a lasting impression on your customers.

CRM software focuses on providing valuable insights on marketing trends, workflow patterns, and sales strategies. It is easy to customize CRM software to fit your marketing dynamics to capitalize on various opportunities in your particular niche. By helping you make established clients, prospective leads, better clientele, and returning customers, CRM help maintains a competitive edge over your immediate peers.

7. Upsell and Cross-sell Customers

For startups and small businesses, it’s easier to sell a product to existing customers than new customers because once a customer likes what they get, they will try to return or recommend your brand to their family and friends. A custom CRM can help you track the purchase preferences and history of a customer to help them find better deals and offers.

Upsell and cross-sell customers drive the success and recognition of a small brand. When you attend to customer queries and give relevant solutions, you can build great rapport and trust with existing customers and prospects.

8. Faster Decision-Making

Small businesses can make a great impression when you are the game-changer in a particular niche. When you are the first to launch a new product, you can get plenty of sales benefits. Having a custom CRM tool will help you react and respond to changing market trends and upgrade your products and services. The real-time reports and strategies will help make informed decisions. It can help you identify newer opportunities and encourage greater performance and results.

By making informed decisions, you can boost your revenue with personalized campaigns and convincing customers to stick to your brand. CRM helps in creating an excellent marketing strategy by analyzing customer data, periodical performance, and futuristic insights.

The benefits of using a CRM for your small business are immense and fit all aspects of business verticals. If you are looking for custom CRM software, contact us for a free demo

A customized customer relationship management (CRM) software is a must-have commodity for B2B business. Investing in the right tool for streamlining and automating customer service and management becomes critical for the long-term success and sustainability of a business.

How do you know which is the right CRM tool for your business? Do you go for an on-the-shelf CRM or spend money on a custom CRM? Will you be able to scale up the software according to your future goals and timelines?

These are some questions a business owner needs to understand before choosing a CRM. No matter what size, shape and vertical your companies are, finding the right intentions and features for your CRM tool will help you stay competitive in the business world.

Here are the 10 most important things to consider while choosing a CRM,

1. Customization

Managing your customer database through spreadsheets and manually finding customer queries can make you lose a lot of existing and potential customers. You can buy on-the-shelf CRM software for your business but that may not fit in with your business operations.
It’s best to invest in a custom CRM tool for small businesses to manage contacts, sales, and marketing within a centralized system. Go for a customized CRM for incorporating all your needs and requirements.

2. Features

You need CRM software that has plenty of features and functionalities such as lead management, contact management, sales, marketing strategies, and automation. Many customer interactions are becoming automated, which can help better your customer experience and service.

If your business requires you to collect and store data, investing in customized CRM will be the right choice for you. You can add lead data, multiple product information, sales, and marketing strategies. There are filters to track, manage data, and key updates. It will facilitate global transactions, accounting, and order management.

3. Integration

One of the best parts of investing in a CRM tool for your business is the integration with other applications. Without integration, it becomes difficult for users to search for customer data, history, purchase, and queries all in one place and offer efficient customer service. Creating a single customer view of integration to all platforms can help businesses to improve their customer loyalty and retention.

The most common integrations in CRM include email integration, social media integration, calendar integration, marketing integration, and communication integrations. Integration can help reduce cost, duplication, and increase your reach and customer retention prospects.

4. User Experience

Buying CRM with good user experience and design can easily improve financial benefits by saving time and money. User experience becomes critical when managing customer data as it helps in easier accessibility and functionality. It helps users to provide the best and comfortable services to customers within an organization.

CRM stores, collects, analyses, and tracks all customer information, interactions, and saves data about your target audience. With redesigning and additional elements, you can get better data output, navigation, search functions, tracking, and reporting.

5. Price

There are many economical and budget-friendly options to get customized CRM software for your business. But it’s better to keep your eye on hidden costs for maintenance. It’s best to choose a plan based on the growth of your business and if available always get a free implementation trial before finalizing the product.

CRM can store plenty of data; opt for cloud-based software that will further enhance its storage capacity. It’s better to pay less for storage and integrations in the beginning stages and focus on investing in a reliable support system.

6. Automation

Automation is a valuable asset for small and large-scale businesses as it offers great comfort and convenience for users to save time and money. CRM helps automate marketing processes, contact management, lead management, documentation management, forecasting and reporting, sales force, and campaign management. Automation promotes brand awareness and consistency.

If you are looking to grow your business or expand it, invest in a cloud-based CRM tool for automating and streamlining your workflow. This will eliminate redundant and time-consuming tasks facilitating faster outputs and better team collaboration.

7. Security

Having a good backup and secure storage system for your customer data plays a key role in building lasting trustworthy relationships with your customers. Most crucial information gets stored in the CRM system which makes security a prime factor to consider when investing a CRM software for your business.

It’s important to choose a CRM with data encryption, cloud hosting, data protection, and cyberattacks management. This can help keep your data safe from unwanted risks.

8. Mobility

The current generation expects faster solutions and outputs which makes small businesses go mobile. Being able to access your CRM on a variety of mobile devices including Android and iOS platforms has become a necessity.

CRM tool is a valuable software for employee management and productivity. By investing in a CRM tool with mobility features help employees and management to stay connected at all times. Chat and messenger facilities can help them communicate with other team members and also attend to customer queries from anywhere.

9. Analytics

The growth of the business requires predictability and forecasts based on current trends and metrics. CRM analytics can help businesses to determine how their sales and marketing strategies are going to help them gain better profits. Automated reports and forecasts help small businesses to introduce new services and products into the market by learning about their customer data and demographics.

CRM tool helps in processing customer data and behavior patterns for getting to know their target audience better with useful insights. This acts as a tool for organizations to make informed decisions in expanding their horizons. Analytics tools focus on sales, marketing, and customer service helping in improving ROI, lead generation, and customer retention.

10. Support

The ultimate factor to consider when choosing a company or vendor for investing in a custom CRM tool is their support and reliability. You need to build greater trust and dependability with the CRM team for instant support and solution.

People play a key role in designing, implementing, and maintenance of a good CRM system. A good team will help in fixing bugs, system tuning, and other technical glitches that may arise from time to time.

If you are looking for CRM software that comes with great functionalities, customization options, good support, security, and affordability, get in touch with us for a free personalized demo!

Competition is a natural part of running a small business because you are prone to take on the pressure of succeeding head-to-head with your counterpart; a much larger competitor.

Bigger companies have plenty of advantages to popularize their brand by spending a lot of money on advertisements and marketing. However, small businesses cannot invest in marketing strategies in the beginning due to financial constraints.

If you are a proud owner of a small business and looking for ways to compete with leading companies in your niche, you need to think out-of-the-box! The secret to winning over your competitors is by winning over your customers. You need to invest in customized software to analyze your competitors and find areas to develop your business to outshine them.

Custom software is the perfect economic and strategic tool for small businesses to invest in the beginning stages of creating a brand. It’s a program built suiting your business needs and requirements. Off-the-shelf software will not help you bring unique business insights compared to customized software.

Here’s how custom software can help small businesses beat their competition.

Custom Software Helps Gain Insights about Customers

When you run a small business, it becomes vital for your brand to attract potential customers and keep existing customers. By understanding and analyzing the customers that buy your products and services, you can create a personalized customer service.

It becomes easier to handle calls, messages, emails, and chats through customized software. Customers need immediate attention and solutions to their problems, and a centralized database will do the trick for you!

By hiring a company to develop customized software for your business, you can gain full control over your small business with customer loyalty. You can develop different tools and strategies based on your customer’s needs and gain an advantage over your competitors.

Custom Software Offers User Adoption

Integration is key to the expansion and growth of a small business. When you choose custom software, you get the luxury to scale up your business by integrating your services to different apps and platforms. Custom software has no compatibility issues. You can make adjustments and add-ons depending on the level of your current productivity and revenue to maximize possibilities.

If you want to win over your competitors, having an easy to scale and a flexible software tool will be the best choice. With custom software, you may not worry about buying newer tools or additional software when you are in the mind of expanding your business. The software is built from scratch by taking your company’s mission and vision on board, therefore, it would be the right tool to outrun the competition in the long haul.

Custom Software Helps Cut Overall Business Costs

Being a beginner in the field of business competition, it becomes easy to get lost in the whirlwind of expenses and bills. You may find it difficult to meet both ends as a new startup or small business owner. Taking care of the employees and clients can derail your plans in allocating money for brand advertising.

When you build customized software for your brand, you can gain control over your production, maintenance, and service costs. It helps analyze, optimize, and automate a company’s business activity and processes. The customized software can detect errors, unnecessary blocks in the overall management of the business, and generate forecasts and reports.

By gaining insights into your overall functioning of the business, you can save a lot of money and increase revenue by streamlining and simplifying your work. This will help you focus on improving your brand recognition and giving a tough competition to your peers.

Custom Software Improves Decision-Making

The key to running a successful business is the ability to make good and accurate decisions at the right time. Custom software helps both top and front management members to work closely in creating the best strategies and plans for running a small business. It validates your business operations and saves time by generating periodical outputs and reports to make informed decisions.

If you want to outdo your competitors, you must be in continuous touch with the overall productivity of employees in the services, marketing, and sales team. By tracking the outputs and productive results of your team, you can brainstorm and decide on the right tools for the success of your business. The better decisions you make, the easier it will be to rise above the competition.

Is custom software development on the list of your future business goals? Send us a message to help you accomplish it!

Building a stable and trustworthy relationship with customers is the secret behind the success and expansion of a business. When we start a new company, we focus too much on generating new leads and marketing potentials. But we fail to implement the best strategies to convert them into valuable customers.

When the time is ripe, invest in dynamic, innovative, and reliable newer technologies such as Customer Relationship Management (CRM) software to increase your customer loyalty and retention rates. The probability of selling products and services to newer customers is always lesser than the existing customers.

The best ways in which a customer relationship management software can help speed up the growth of your business include.

1. CRM- Best Tool for Managing Customers Data

Customers play a key role in the overall growth of the business as they determine the sales, marketing, and credibility of a brand. CRM tool for your business can help you organize, track, and maintain your customer data in a centralized database favoring better and personalized customer service.

“Spreadsheets are no more a sustainable form of memory”! Technological innovations have raised the bars high for both small and large-scale businesses to find new ways to keep track of their growing customers’ data.

A CRM tool can help,

• Merge and access customer data in a centralized system
• Store contact information such as emails, phone numbers, and social media contacts
• Track communications via texts, calls, and mails
• Monitor purchasing and servicing history of customers

2. CRM–Best Tool for Managing Employees Productivity

Employees and any team within your organization that interacts with customers can benefit from a CRM. It helps in easier collaboration between the top and frontline employees, improves productivity, and optimize team performance.

A CRM tool can help,

• Track each employee’s tasks completion and work performance rates
• Generate automated periodic reports on employee’s productivity
• Track goals, team outputs, and department activities
• Get the entire team of employees under one radar
• Eliminate repetitive tasks and manual implementations


3. CRM–Best Tool for Improving Sales and Revenue

Every company wants to be on top of their sales and revenue to create a sustainable business in the market. Most companies take plenty of time in introducing a new product or service, closing deals on agreements, and prioritizing leads because of a lack of effective communication between the sales department and the top management.

A CRM tool can help,

• Convert leads into potential customers by nurturing the bonds with a personal touch
• Monitor upcoming and futuristic opportunities through forecasting
• Close deals in lesser time and more effective
• Sell products and services through automation and customization tools

4. CRM–Best Tool for Improving Marketing Strategies

When you want to expand your business to newer horizons, you need smart tools to predict the accurate results and strategies to make your dreams come true. CRM is a user-friendly tool with greater mobility that helps marketing executives to implement and design new tactics based on their previous results.

A CRM tool can help,

• Find prospects for your business
• Access company’s sales interactions and generate reports
• Track the specific marketing campaigns
• Create valuable advertisements and promotions

5. CRM-Best Tool for Improving Customer Service

A brand needs to keep a record of its customer queries, inputs, and feedback to strengthen its services and improving its brand credibility. Customers expect instant solutions and answers to their questions which makes it important for employees to have the customer history data in a click away.

A satisfied customer turns out to be the most loyal and invested asset for your business. And CRM can have a significant impact on customer retention rates.

A CRM tool can help,

• Track customer’s contact information, purchasing history to provide personalized customer service
• Integrate online chat tools to save support-related chats
• Issue tickets to solve customer queries quickly

CRM software can be the best add-on for your business to improve sales, reduce customer acquisition costs, and gain greater renewal opportunities. Send us a message to get a custom CRM tool for your business.

Humans have become so dependent, addicted, and productive through mobile devices than ever in recent years. Apps can be a brilliant solution for every need of a man, which interests every business to go mobile in 2020.

Do you want to take your startup to the next level and make your customers return for your services and products? You should invest in a custom mobile app for your business now!

Custom mobile applications are a significant investment because they can be tailored and built based on the specific needs of the organization. It can be an asset for small and large-scale businesses because of its several benefits,

1. Mobile Apps Rule the World

In the digital age, everyone has access to internet services and smartphones, which makes it easier for people to choose brands with a mobile application. People love to search for products and make purchases through an app than by visiting the store.

A custom mobile application is the best way to connect to a global audience, expand your brand, and attract opportunities for your business growth. Creating a custom app for your brand will help your business become an absolute favorite for youngsters and the millennial generation.

2. Mobile Apps Offer Personalized Services

Building a custom mobile app for your brand is the most important thing for providing personalized services to your customers. An app can help you get in-depth details about customers’ choices, interests, and intentions in purchasing your products or services.

When your brand offers to cater to the needs of the customers, it helps in improving customer retention and loyalty. With the help of a mobile app, you can analyze your existing and potential customers to introduce newer ideas and products.

3. Mobile Apps Can Make Your Brand Popular

Popularity helps in building a trustworthy and reputable brand in the business world. Having a customized mobile app will make your brand be visible to a wider audience and to portray your services in different markets.

Mobile apps improve brand recognition and awareness. Everyone checks for reviews on services and products of a company before choosing to buy the product. When you send in-app notifications about deals, offers, and newer products, it becomes easier for customers to recognize your brand.

4. Mobile Apps are Money Making Machines

Apps make up the digital world as smartphones are filled with plenty of applications for every each and everything. From buying products to transferring money, an app acts as the best solution for human needs.

90% of the current generation prefers to shop online on apps than websites because it is easy to operate and make payments. If you own a custom mobile app, then your wallets will always be full. It becomes necessary for brands to adapt to newer technologies as early as possible to grow and expand their business.

5. Mobile Apps Keep Customers Engaged

Customers are everything for a business. If you want to create a successful brand, then keeping your customers engaged should be your priority. It’s easier for people to download your brand app to their smartphones and use them than searching for your website on the desktop.

A custom mobile app can help customers to engage with the brand easily. They can open the app anywhere and just make a purchase. It also helps them to refer your brand to their friends or loved ones which can improve your brand visibility and sales.

6. Mobile Apps Improve Customer Service

Customer service decides the outcome and probability of the success of a business. If you are not looking out for your customer needs, then the chances of retaining and returning customers will fall off drastically. An app can be a simple way to offer excellent and instant services to your existing and potential customers.

Chatbots, calls, emails, and instant notification facilities on mobile apps can help in offering solutions to customer queries and problems. When a customer can place their issue through an app, they will feel obliged and happy about your quick responses.

7. Mobile Apps Cut Expenditure

It takes a lot of effort and plenty of money to build a great brand in the market. Most business owners find a lack of control in meeting their bills, paying their employees, and investing in the right manner.

Having a customized mobile app can reduce costs in different sectors of the business. The mobile app can cut labor costs, production costs, and maintenance costs.

8. Mobile Apps Outrun Competition

When you want to create a stable business, you must level up against your competitors. Building a mobile app is the secret to outplay your competition as it can help in analyzing your brand value, recognition, and customer engagement.

If you want your customers to choose your brand than others first, make them download your app on their smartphones. This will make your brand be accessible and readily available to your customers at all times.

9. Mobile Apps Enhance Employee Collaboration

Having a dependable and productive team of employees can make the brand do things more efficiently. When your frontline employees are thinking and working together similarly, it becomes simpler for the top management to think about profits and growth.

Creating a custom mobile app for your business can help enhance employee collaboration and productivity. This can help them communicate faster, discuss ideas, and implement newer tasks effectively. It can also help in keeping them engaged remotely.

10. Mobile Apps Help in Market Research

The growth of a brand depends on analyzing its immediate environment, developing forecasts, and implementing ideas for the future. By developing a custom mobile app, you can collect data, know your target audience, discover more about the buying practices of your existing customers, and become familiar with your niche audience.

When you create a business app, you want it to be profitable! We can help build the right one for you. Just contact us to put you on the right path.