Search Engine Optimization (SEO) and Content Marketing are two vivid terms used extensively in digital marketing. Is your website optimized for SEO? Do you follow SEO standards? Have you hired a content marketer for establishing your digital business? These are a few common questions business owners get bombarded with every day.
Optimizing a website based on SEO standards involves content. Without creating informative and click-worthy content, you cannot drive traffic to your website. The more people engage with your content, the easy it becomes to rank your website, create backlinks and improve search results on Google.
If you are one among the website owners perplexed over hiring an SEO expert or a content marketer for publicizing your brand online, then you should understand that both Content and SEO go together. Both require consistency, research, frequency and popularity to grow your brand visibility.
You cannot hire an SEO expert with no content marketing skills or vice versa. A genuine and professional company will have the knowledge and expertise to merge both together. They will focus on producing quality content, consistent publishing schedule, varied topic research, relevant keywords and backlinks.
5 Similarities Between SEO and Content Marketing
Most companies organize social media campaigns, paid advertisement and content marketing strategies to drive traffic and potential customers to the website. If you don’t integrate SEO with Content Marketing, there are 100% chances of failure because both SEO and Content Marketing,
1. Focus on Consistent Content
2. Demand Relevant Keywords
3. Work on Competitive Analysis
4. Look for Genuine Backlinks
5. Integration to Social Media Sites
Focus on Consistent Content
When you have a business website, you need consistent content published on regular intervals to ensure google recognizes your website and indexes the web pages. We perform both SEO and content marketing strategies to gain recognition on the Google search engine. Consistency is the key to SEO and content marketing.
• Google favours websites with fresh and relevant content
• Get organic and repeated traffic
• Boost Search Engine Optimization (SEO)
• Google will crawl your website
Create a consistent content marketing strategy to boost SEO and website rankings. In this process, let the experts know your demands and ask them to think about the annual content. Once you come with a content marketing plan and use it consistently, you can easily see a difference in your website’s SEO and brand popularity.
Demand Relevant Keywords
It all comes down to keywords. Whether you own an established business or a startup, building your brand depends on the use of keywords on your website. If you are not marketing the right high-ranking keywords relevant to your field of business, you cannot expect overnight results on expanding your brand awareness.
If you own a tyre business, then “tyres”, “buy tyres”, “Tyre sales” will be the most accurate keywords. You should ask your SEO expert or content marketer for a handful of relevant keywords suiting your niche. This will help,
• Satisfy consumer needs
• Increase Organic Traffic
• Connect to wider Audience
• Gives marketers clues
You should target relevant keywords to score them based on URL, H1 tag, meta description, title tags, alt tags, and content. This is one of the best ways to perform on-page optimization. While focusing on optimizing your website based on SEO standards, you will market your content with relevant keywords.
Work on Competitive Analysis
The primary purpose of Ad campaigns, SEO optimization, and content marketing strategies is to get ahead of competitors by increasing sales and revenue. A competitive analysis will help determine the strengths and weaknesses of your competitors. Both SEO and content marketing solutions heavily depend on performing a competitive analysis.
By letting an expert analyze your competition, you can understand,
• Where your brand stands with the audience
• Get to know about unknown competitors
• Audience Activity and Engagement
• Products and Campaigns
• Customer service
Competitive analysis will help develop company-specific strategies for both SEO and content marketing. You can improve your ad campaign, content quality, and customer service based on this research. Make use of regular competitive analysis and reporting to stay on top of social media and online branding.
Look for Genuine Backlinks
Backlinks are hyperlinks from one website to another. Both SEO and content marketing focus on building genuine backlinks to your website. But if you don’t create a smart and relevant backlink, Google can penalize your website. You should know the backlinks work best for your website such as,
• Homepage Links
• Product, Category or Blog Page Links
• Brand or Company Name Links
• Target Keywords Links
If you want to create a backlink campaign for increasing links to your website, focus first on your objectives, products, and services. You cannot build links one day and see improvements immediately, a backlink campaign can be successful only when you constantly educate employees on SEO standards and long-term results. Once you meet the SEO standards, you can automatically market your content to a potential audience.
Integration to Social Media Sites
Social media development is key to brand visibility, advertising, and growth. Integration is an effective way to develop your social media marketing plan, which helps SEO and content work seamlessly together to promote your online brand. It can help,
• Schedule your posts
• Widen your Audience
• Track and Analyze
• Spread the News
When you are creating a social media marketing campaign, ensure you create separate ads for Facebook, Twitter, Instagram, and LinkedIn. This will help gain a potential audience and promote your brand easily. When your website gets plenty of social traffic, it helps in ranking your website quickly.
With SEO and content marketing, it would be foolish to choose one over the other. They both are related and dependent on one another for online growth. Ensure that both these go hand-in-hand with your Internet marketing strategies.