10 Critical Things You Should Consider When Choosing A CRM

A customized customer relationship management (CRM) software is a must-have commodity for B2B business. Investing in the right tool for streamlining and automating customer service and management becomes critical for the long-term success and sustainability of a business.

How do you know which is the right CRM tool for your business? Do you go for an on-the-shelf CRM or spend money on a custom CRM? Will you be able to scale up the software according to your future goals and timelines?

These are some questions a business owner needs to understand before choosing a CRM. No matter what size, shape and vertical your companies are, finding the right intentions and features for your CRM tool will help you stay competitive in the business world.

Here are the 10 most important things to consider while choosing a CRM,

1. Customization

Managing your customer database through spreadsheets and manually finding customer queries can make you lose a lot of existing and potential customers. You can buy on-the-shelf CRM software for your business but that may not fit in with your business operations.
It’s best to invest in a custom CRM tool for small businesses to manage contacts, sales, and marketing within a centralized system. Go for a customized CRM for incorporating all your needs and requirements.

2. Features

You need CRM software that has plenty of features and functionalities such as lead management, contact management, sales, marketing strategies, and automation. Many customer interactions are becoming automated, which can help better your customer experience and service.

If your business requires you to collect and store data, investing in customized CRM will be the right choice for you. You can add lead data, multiple product information, sales, and marketing strategies. There are filters to track, manage data, and key updates. It will facilitate global transactions, accounting, and order management.

3. Integration

One of the best parts of investing in a CRM tool for your business is the integration with other applications. Without integration, it becomes difficult for users to search for customer data, history, purchase, and queries all in one place and offer efficient customer service. Creating a single customer view of integration to all platforms can help businesses to improve their customer loyalty and retention.

The most common integrations in CRM include email integration, social media integration, calendar integration, marketing integration, and communication integrations. Integration can help reduce cost, duplication, and increase your reach and customer retention prospects.

4. User Experience

Buying CRM with good user experience and design can easily improve financial benefits by saving time and money. User experience becomes critical when managing customer data as it helps in easier accessibility and functionality. It helps users to provide the best and comfortable services to customers within an organization.

CRM stores, collects, analyses, and tracks all customer information, interactions, and saves data about your target audience. With redesigning and additional elements, you can get better data output, navigation, search functions, tracking, and reporting.

5. Price

There are many economical and budget-friendly options to get customized CRM software for your business. But it’s better to keep your eye on hidden costs for maintenance. It’s best to choose a plan based on the growth of your business and if available always get a free implementation trial before finalizing the product.

CRM can store plenty of data; opt for cloud-based software that will further enhance its storage capacity. It’s better to pay less for storage and integrations in the beginning stages and focus on investing in a reliable support system.

6. Automation

Automation is a valuable asset for small and large-scale businesses as it offers great comfort and convenience for users to save time and money. CRM helps automate marketing processes, contact management, lead management, documentation management, forecasting and reporting, sales force, and campaign management. Automation promotes brand awareness and consistency.

If you are looking to grow your business or expand it, invest in a cloud-based CRM tool for automating and streamlining your workflow. This will eliminate redundant and time-consuming tasks facilitating faster outputs and better team collaboration.

7. Security

Having a good backup and secure storage system for your customer data plays a key role in building lasting trustworthy relationships with your customers. Most crucial information gets stored in the CRM system which makes security a prime factor to consider when investing a CRM software for your business.

It’s important to choose a CRM with data encryption, cloud hosting, data protection, and cyberattacks management. This can help keep your data safe from unwanted risks.

8. Mobility

The current generation expects faster solutions and outputs which makes small businesses go mobile. Being able to access your CRM on a variety of mobile devices including Android and iOS platforms has become a necessity.

CRM tool is a valuable software for employee management and productivity. By investing in a CRM tool with mobility features help employees and management to stay connected at all times. Chat and messenger facilities can help them communicate with other team members and also attend to customer queries from anywhere.

9. Analytics

The growth of the business requires predictability and forecasts based on current trends and metrics. CRM analytics can help businesses to determine how their sales and marketing strategies are going to help them gain better profits. Automated reports and forecasts help small businesses to introduce new services and products into the market by learning about their customer data and demographics.

CRM tool helps in processing customer data and behavior patterns for getting to know their target audience better with useful insights. This acts as a tool for organizations to make informed decisions in expanding their horizons. Analytics tools focus on sales, marketing, and customer service helping in improving ROI, lead generation, and customer retention.

10. Support

The ultimate factor to consider when choosing a company or vendor for investing in a custom CRM tool is their support and reliability. You need to build greater trust and dependability with the CRM team for instant support and solution.

People play a key role in designing, implementing, and maintenance of a good CRM system. A good team will help in fixing bugs, system tuning, and other technical glitches that may arise from time to time.

If you are looking for CRM software that comes with great functionalities, customization options, good support, security, and affordability, get in touch with us for a free personalized demo!

How Small Businesses Can Beat Competitors with Custom Software

Competition is a natural part of running a small business because you are prone to take on the pressure of succeeding head-to-head with your counterpart; a much larger competitor.

Bigger companies have plenty of advantages to popularize their brand by spending a lot of money on advertisements and marketing. However, small businesses cannot invest in marketing strategies in the beginning due to financial constraints.

If you are a proud owner of a small business and looking for ways to compete with leading companies in your niche, you need to think out-of-the-box! The secret to winning over your competitors is by winning over your customers. You need to invest in customized software to analyze your competitors and find areas to develop your business to outshine them.

Custom software is the perfect economic and strategic tool for small businesses to invest in the beginning stages of creating a brand. It’s a program built suiting your business needs and requirements. Off-the-shelf software will not help you bring unique business insights compared to customized software.

Here’s how custom software can help small businesses beat their competition.

Custom Software Helps Gain Insights about Customers

When you run a small business, it becomes vital for your brand to attract potential customers and keep existing customers. By understanding and analyzing the customers that buy your products and services, you can create a personalized customer service.

It becomes easier to handle calls, messages, emails, and chats through customized software. Customers need immediate attention and solutions to their problems, and a centralized database will do the trick for you!

By hiring a company to develop customized software for your business, you can gain full control over your small business with customer loyalty. You can develop different tools and strategies based on your customer’s needs and gain an advantage over your competitors.

Custom Software Offers User Adoption

Integration is key to the expansion and growth of a small business. When you choose custom software, you get the luxury to scale up your business by integrating your services to different apps and platforms. Custom software has no compatibility issues. You can make adjustments and add-ons depending on the level of your current productivity and revenue to maximize possibilities.

If you want to win over your competitors, having an easy to scale and a flexible software tool will be the best choice. With custom software, you may not worry about buying newer tools or additional software when you are in the mind of expanding your business. The software is built from scratch by taking your company’s mission and vision on board, therefore, it would be the right tool to outrun the competition in the long haul.

Custom Software Helps Cut Overall Business Costs

Being a beginner in the field of business competition, it becomes easy to get lost in the whirlwind of expenses and bills. You may find it difficult to meet both ends as a new startup or small business owner. Taking care of the employees and clients can derail your plans in allocating money for brand advertising.

When you build customized software for your brand, you can gain control over your production, maintenance, and service costs. It helps analyze, optimize, and automate a company’s business activity and processes. The customized software can detect errors, unnecessary blocks in the overall management of the business, and generate forecasts and reports.

By gaining insights into your overall functioning of the business, you can save a lot of money and increase revenue by streamlining and simplifying your work. This will help you focus on improving your brand recognition and giving a tough competition to your peers.

Custom Software Improves Decision-Making

The key to running a successful business is the ability to make good and accurate decisions at the right time. Custom software helps both top and front management members to work closely in creating the best strategies and plans for running a small business. It validates your business operations and saves time by generating periodical outputs and reports to make informed decisions.

If you want to outdo your competitors, you must be in continuous touch with the overall productivity of employees in the services, marketing, and sales team. By tracking the outputs and productive results of your team, you can brainstorm and decide on the right tools for the success of your business. The better decisions you make, the easier it will be to rise above the competition.

Is custom software development on the list of your future business goals? Send us a message to help you accomplish it!

5 Ways CRM Can Help Grow Your Business

Building a stable and trustworthy relationship with customers is the secret behind the success and expansion of a business. When we start a new company, we focus too much on generating new leads and marketing potentials. But we fail to implement the best strategies to convert them into valuable customers.

When the time is ripe, invest in dynamic, innovative, and reliable newer technologies such as Customer Relationship Management (CRM) software to increase your customer loyalty and retention rates. The probability of selling products and services to newer customers is always lesser than the existing customers.

The best ways in which a customer relationship management software can help speed up the growth of your business include.

1. CRM- Best Tool for Managing Customers Data

Customers play a key role in the overall growth of the business as they determine the sales, marketing, and credibility of a brand. CRM tool for your business can help you organize, track, and maintain your customer data in a centralized database favoring better and personalized customer service.

“Spreadsheets are no more a sustainable form of memory”! Technological innovations have raised the bars high for both small and large-scale businesses to find new ways to keep track of their growing customers’ data.

A CRM tool can help,

• Merge and access customer data in a centralized system
• Store contact information such as emails, phone numbers, and social media contacts
• Track communications via texts, calls, and mails
• Monitor purchasing and servicing history of customers

2. CRM–Best Tool for Managing Employees Productivity

Employees and any team within your organization that interacts with customers can benefit from a CRM. It helps in easier collaboration between the top and frontline employees, improves productivity, and optimize team performance.

A CRM tool can help,

• Track each employee’s tasks completion and work performance rates
• Generate automated periodic reports on employee’s productivity
• Track goals, team outputs, and department activities
• Get the entire team of employees under one radar
• Eliminate repetitive tasks and manual implementations

3. CRM–Best Tool for Improving Sales and Revenue

Every company wants to be on top of their sales and revenue to create a sustainable business in the market. Most companies take plenty of time in introducing a new product or service, closing deals on agreements, and prioritizing leads because of a lack of effective communication between the sales department and the top management.

A CRM tool can help,

• Convert leads into potential customers by nurturing the bonds with a personal touch
• Monitor upcoming and futuristic opportunities through forecasting
• Close deals in lesser time and more effective
• Sell products and services through automation and customization tools

4. CRM–Best Tool for Improving Marketing Strategies

When you want to expand your business to newer horizons, you need smart tools to predict the accurate results and strategies to make your dreams come true. CRM is a user-friendly tool with greater mobility that helps marketing executives to implement and design new tactics based on their previous results.

A CRM tool can help,

• Find prospects for your business
• Access company’s sales interactions and generate reports
• Track the specific marketing campaigns
• Create valuable advertisements and promotions

5. CRM-Best Tool for Improving Customer Service

A brand needs to keep a record of its customer queries, inputs, and feedback to strengthen its services and improving its brand credibility. Customers expect instant solutions and answers to their questions which makes it important for employees to have the customer history data in a click away.

A satisfied customer turns out to be the most loyal and invested asset for your business. And CRM can have a significant impact on customer retention rates.

A CRM tool can help,

• Track customer’s contact information, purchasing history to provide personalized customer service
• Integrate online chat tools to save support-related chats
• Issue tickets to solve customer queries quickly

CRM software can be the best add-on for your business to improve sales, reduce customer acquisition costs, and gain greater renewal opportunities. Send us a message to get a custom CRM tool for your business.

10 Reasons to Invest in Custom Mobile Applications

Humans have become so dependent, addicted, and productive through mobile devices than ever in recent years. Apps can be a brilliant solution for every need of a man, which interests every business to go mobile in 2020.

Do you want to take your startup to the next level and make your customers return for your services and products? You should invest in a custom mobile app for your business now!

Custom mobile applications are a significant investment because they can be tailored and built based on the specific needs of the organization. It can be an asset for small and large-scale businesses because of its several benefits,

1. Mobile Apps Rule the World

In the digital age, everyone has access to internet services and smartphones, which makes it easier for people to choose brands with a mobile application. People love to search for products and make purchases through an app than by visiting the store.

A custom mobile application is the best way to connect to a global audience, expand your brand, and attract opportunities for your business growth. Creating a custom app for your brand will help your business become an absolute favorite for youngsters and the millennial generation.

2. Mobile Apps Offer Personalized Services

Building a custom mobile app for your brand is the most important thing for providing personalized services to your customers. An app can help you get in-depth details about customers’ choices, interests, and intentions in purchasing your products or services.

When your brand offers to cater to the needs of the customers, it helps in improving customer retention and loyalty. With the help of a mobile app, you can analyze your existing and potential customers to introduce newer ideas and products.

3. Mobile Apps Can Make Your Brand Popular

Popularity helps in building a trustworthy and reputable brand in the business world. Having a customized mobile app will make your brand be visible to a wider audience and to portray your services in different markets.

Mobile apps improve brand recognition and awareness. Everyone checks for reviews on services and products of a company before choosing to buy the product. When you send in-app notifications about deals, offers, and newer products, it becomes easier for customers to recognize your brand.

4. Mobile Apps are Money Making Machines

Apps make up the digital world as smartphones are filled with plenty of applications for every each and everything. From buying products to transferring money, an app acts as the best solution for human needs.

90% of the current generation prefers to shop online on apps than websites because it is easy to operate and make payments. If you own a custom mobile app, then your wallets will always be full. It becomes necessary for brands to adapt to newer technologies as early as possible to grow and expand their business.

5. Mobile Apps Keep Customers Engaged

Customers are everything for a business. If you want to create a successful brand, then keeping your customers engaged should be your priority. It’s easier for people to download your brand app to their smartphones and use them than searching for your website on the desktop.

A custom mobile app can help customers to engage with the brand easily. They can open the app anywhere and just make a purchase. It also helps them to refer your brand to their friends or loved ones which can improve your brand visibility and sales.

6. Mobile Apps Improve Customer Service

Customer service decides the outcome and probability of the success of a business. If you are not looking out for your customer needs, then the chances of retaining and returning customers will fall off drastically. An app can be a simple way to offer excellent and instant services to your existing and potential customers.

Chatbots, calls, emails, and instant notification facilities on mobile apps can help in offering solutions to customer queries and problems. When a customer can place their issue through an app, they will feel obliged and happy about your quick responses.

7. Mobile Apps Cut Expenditure

It takes a lot of effort and plenty of money to build a great brand in the market. Most business owners find a lack of control in meeting their bills, paying their employees, and investing in the right manner.

Having a customized mobile app can reduce costs in different sectors of the business. The mobile app can cut labor costs, production costs, and maintenance costs.

8. Mobile Apps Outrun Competition

When you want to create a stable business, you must level up against your competitors. Building a mobile app is the secret to outplay your competition as it can help in analyzing your brand value, recognition, and customer engagement.

If you want your customers to choose your brand than others first, make them download your app on their smartphones. This will make your brand be accessible and readily available to your customers at all times.

9. Mobile Apps Enhance Employee Collaboration

Having a dependable and productive team of employees can make the brand do things more efficiently. When your frontline employees are thinking and working together similarly, it becomes simpler for the top management to think about profits and growth.

Creating a custom mobile app for your business can help enhance employee collaboration and productivity. This can help them communicate faster, discuss ideas, and implement newer tasks effectively. It can also help in keeping them engaged remotely.

10. Mobile Apps Help in Market Research

The growth of a brand depends on analyzing its immediate environment, developing forecasts, and implementing ideas for the future. By developing a custom mobile app, you can collect data, know your target audience, discover more about the buying practices of your existing customers, and become familiar with your niche audience.

When you create a business app, you want it to be profitable! We can help build the right one for you. Just contact us to put you on the right path.

Why SEO And Consistent Content Marketing Go Hand-in-Hand

SEO and Content Marketing

Search Engine Optimization (SEO) and Content Marketing are two vivid terms used extensively in digital marketing. Is your website optimized for SEO? Do you follow SEO standards? Have you hired a content marketer for establishing your digital business? These are a few common questions business owners get bombarded with every day.

Optimizing a website based on SEO standards involves content. Without creating informative and click-worthy content, you cannot drive traffic to your website. The more people engage with your content, the easy it becomes to rank your website, create backlinks and improve search results on Google.

If you are one among the website owners perplexed over hiring an SEO expert or a content marketer for publicizing your brand online, then you should understand that both Content and SEO go together. Both require consistency, research, frequency and popularity to grow your brand visibility.

You cannot hire an SEO expert with no content marketing skills or vice versa. A genuine and professional company will have the knowledge and expertise to merge both together. They will focus on producing quality content, consistent publishing schedule, varied topic research, relevant keywords and backlinks.

5 Similarities Between SEO and Content Marketing

Most companies organize social media campaigns, paid advertisement and content marketing strategies to drive traffic and potential customers to the website. If you don’t integrate SEO with Content Marketing, there are 100% chances of failure because both SEO and Content Marketing,

1. Focus on Consistent Content
2. Demand Relevant Keywords
3. Work on Competitive Analysis
4. Look for Genuine Backlinks
5. Integration to Social Media Sites

Focus on Consistent Content

When you have a business website, you need consistent content published on regular intervals to ensure google recognizes your website and indexes the web pages. We perform both SEO and content marketing strategies to gain recognition on the Google search engine. Consistency is the key to SEO and content marketing.

• Google favours websites with fresh and relevant content
• Get organic and repeated traffic
• Boost Search Engine Optimization (SEO)
• Google will crawl your website

Create a consistent content marketing strategy to boost SEO and website rankings. In this process, let the experts know your demands and ask them to think about the annual content. Once you come with a content marketing plan and use it consistently, you can easily see a difference in your website’s SEO and brand popularity.

Demand Relevant Keywords

It all comes down to keywords. Whether you own an established business or a startup, building your brand depends on the use of keywords on your website. If you are not marketing the right high-ranking keywords relevant to your field of business, you cannot expect overnight results on expanding your brand awareness.

If you own a tyre business, then “tyres”, “buy tyres”, “Tyre sales” will be the most accurate keywords. You should ask your SEO expert or content marketer for a handful of relevant keywords suiting your niche. This will help,

• Satisfy consumer needs
• Increase Organic Traffic
• Connect to wider Audience
• Gives marketers clues

You should target relevant keywords to score them based on URL, H1 tag, meta description, title tags, alt tags, and content. This is one of the best ways to perform on-page optimization. While focusing on optimizing your website based on SEO standards, you will market your content with relevant keywords.

Work on Competitive Analysis

The primary purpose of Ad campaigns, SEO optimization, and content marketing strategies is to get ahead of competitors by increasing sales and revenue. A competitive analysis will help determine the strengths and weaknesses of your competitors. Both SEO and content marketing solutions heavily depend on performing a competitive analysis.

By letting an expert analyze your competition, you can understand,

• Where your brand stands with the audience
• Get to know about unknown competitors
• Audience Activity and Engagement
• Products and Campaigns
• Customer service

Competitive analysis will help develop company-specific strategies for both SEO and content marketing. You can improve your ad campaign, content quality, and customer service based on this research. Make use of regular competitive analysis and reporting to stay on top of social media and online branding.

Look for Genuine Backlinks

Backlinks are hyperlinks from one website to another. Both SEO and content marketing focus on building genuine backlinks to your website. But if you don’t create a smart and relevant backlink, Google can penalize your website. You should know the backlinks work best for your website such as,

• Homepage Links
• Product, Category or Blog Page Links
• Brand or Company Name Links
• Target Keywords Links

If you want to create a backlink campaign for increasing links to your website, focus first on your objectives, products, and services. You cannot build links one day and see improvements immediately, a backlink campaign can be successful only when you constantly educate employees on SEO standards and long-term results. Once you meet the SEO standards, you can automatically market your content to a potential audience.

Integration to Social Media Sites

Social media development is key to brand visibility, advertising, and growth. Integration is an effective way to develop your social media marketing plan, which helps SEO and content work seamlessly together to promote your online brand. It can help,

• Schedule your posts
• Widen your Audience
• Cross-Posting
• Track and Analyze
• Spread the News

When you are creating a social media marketing campaign, ensure you create separate ads for Facebook, Twitter, Instagram, and LinkedIn. This will help gain a potential audience and promote your brand easily. When your website gets plenty of social traffic, it helps in ranking your website quickly.

Bottom Line

With SEO and content marketing, it would be foolish to choose one over the other. They both are related and dependent on one another for online growth. Ensure that both these go hand-in-hand with your Internet marketing strategies.

Why Your Website Needs A Complete Revamp Today?

Website Revamp

Did your conversion rates and sales diminish on your website? Does your website design look outdated and you get constant complaints from users? You might have to think about revamping and redesigning your website.

A professional web designer can help alter your website design and user-interface by creating an optimization strategy suiting your business verticals. They will change your logo, header, tagline, product page templates, shopping cart, and home page design to make it modern and trendy.

At Deforay, we can revamp a website with revolutionary and aesthetic designs that can improve your results and business metrics. Redesigning an existing website need skilled developers, creative work plan, and budget specifications. Only a professional web designing company can help meet your requirements and accomplish your goals with a redesign.

Time and money matter the most when revamping a website, therefore, choose a reputed web designing company who can dedicate ample periods of time and consider time-related budgets to make your web redesign project successful.

7 Signs Your Website Needs a Revamp

When you take stock of your current web metrics and analyze your “old” website, you can identify specific problems to know whether you need a revamp now. If you are still wondering whether your website needs a revamp, check the below-listed signs to make informed decisions.

• Outdated Design
• Poor SEO Results
• Unresponsive to Mobile Devices
• Not integrated with Social Media
• Security Issues
• Bad User-Experience
• Growing Competition

1. Outdated Design:

The website has age factors; if your website is older than five years, you should opt for a redesign. You must update the look, functions, and coding to suit the current trends. A website may become tough to handle as it ages. The first impression matters the most in business and an outdated website will diminish web traffic and prospective customers.

Initially, you would have chosen a basic theme or static HTML code to build your website. But, as time passes, it forces you to adapt to the latest technologies to sustain in the digital business world. A redesign would be the perfect opportunity to switch to a sophisticated website platform suiting your needs. It is important that your fonts, typography, logos, color schemes, and images are consistent across all your pages.

A well-executed web revamp gives,

• Better impressions
• Trendier web designs
• Functional Features
• Eye-catching looks

2. Poor SEO Results

One of the important reasons to revamp your website is when you face poor SEO results or Google Analytics Metrics. Optimizing your website for Search Engine Optimization (SEO) strategies becomes critical to yield better results. If you are getting higher bounce rates and lesser conversion rates, it’s a sign that you should opt for a web redesign.

It will help keep and improve your site’s SEO with better organic search and content. Page-level optimization, URL change, and eliminating technical issues are crucial for getting direct traffic and leads.

A well-executed web revamp,

• Optimizes entire website
• Increases conversion rates
• Boosts ranking
• Improves web traffic
• Monitors relevant content and backlinks

3. Unresponsive to Mobile Devices

75% of website traffic is through mobile devices such as Android phones, iPhone, iPad, and tablets. If your website is not compatible with mobile devices, then you might lose a lot of traffic and potential customers. When your website is unresponsive to smartphones, then revamping it would be the ideal solution.

A mobile-friendly website can eliminate certain critical issues such as slow landing pages and loading time. You can drive a lot of traffic through mobile device searches which will help improve your sales and revenue.

A well-executed web revamp,

• Makes compatible with mobile devices
• Improves mobility
• Eases navigation on phones and tablets
• Generates mobile leads and traffic

4. Not integrated with Social Media

Social media plays a vital role in digital business, customers, and sales. If your website does not drive leads, sales, and marketing through social media platforms, then you should redesign your website. Many social media websites such as Facebook, LinkedIn, Instagram, Twitter, and Tumblr help improve brand visibility and awareness.

If you want to expand or change your target audience, then social media integration will do the job. It becomes easy to promote a website, brand, service, or product through social media. When your brand is focussed on growth and revenue, you should not shy away from a website revamp.

A well-executed web revamp,

• Improves brand visibility
• Gives access to social media marketing
• Boosts business advertising
• Eases Seamless Sharing
• Creates an Online Community

5. Security Issues

Have you noticed any recent security issues on your website? Do you want to introduce an online payment facility on your website? Then, it’s best to revamp your website first to avoid security issues.

Cyber-attacks have become common with plenty of websites getting hacked every day. Getting your website redesigned can improve your data security and data encryption. Web developers can access your web history and fix bug issues during a revamp. They can help your website change to reliable hosting, SSL, password manager, HTTP, and become GDPR compliance. This will strengthen your site’s performance and security.

A well-executed web revamp,

• Secures your website
• Help gain the trust of consumers
• Protect against hacks and viruses
• Eliminates Bugs and Update issues
• Boost revisits from customers

6. Bad User-Experience

One of the most common reasons a website performs poorly and needs a revamp is when the user experience is awful. Customers are the backbone of the growth of a business and satisfying them with a revamp can improve their experience.

Users may find it difficult to find your brand online, the website on mobile devices, check or buy products from your website, or takes too long to load. If your existing customers are facing any underlying issues or raising any complaints, then you must start addressing their complaints with a plan to revamp your website.

A well-executed web revamp,

• Fixes content and images issues
• Improves User-Interface
• Organizes Pages
• Improves Brand Recognition
• Better customer service

7. Growing Competition

Have your competitors redesigned their website recently? Or do they get more sales and recognition for their brand? A business website becomes the key factor in portraying the success of a brand to global customers. If your website has slowed down, broken, or not able to withstand the influx of customers and sales, then you might get severely hit with your revenue and customers.

If your brand needs to stay ahead of competitors, then revamping it might be the best solution. Sales and marketing goals evolve as your business grows, and if you stay unevolved, then you might lose valuable clients o competitors who present themselves with regular updates and growth.

A well-executed web revamp,

• Solves customer complaints
• Enhances brand quotient
• Engages with the target audience
• Improves sales and marketing goals
• Better customer service and experience

5 Things to Automate and Delegate to Grow a Successful Business

Automation and delegation

Are you a cliched small business owner reluctant to give some control over? Because most entrepreneurs do not show interest in delegating and automating non-core business tasks. The secret behind successful business owners who have established a million-dollar reach is their willingness to automate and delegate operations.

When you start a new business, it’s easy to focus on the core tasks, Finance, HR, and other management services. But as the business expands, it becomes tougher for a single person to take care of both core and non-core business processes. These challenges will disappear by letting trusted employees and business organizations be a part of your company’s growth.

With digitalization and social media influence, every business needs an online presence, branding, and marketing strategies for attaining success. Here’s where automation plays a vital role in helping business owners to accomplish repetitive tasks while delegation is a cost-effective way to handle multiple tasks by trusted sources.

What is Automation and its Benefits?

Automation of business processes is a strategy used to handle complex, repetitive labor-intensive tasks efficiently. This technique helps save time, reduce errors, eliminate manual tasks, and increase productivity. Automating at least one core business process has shown greater operational efficiency and performance. This gives business owner satisfaction, reliability, and competitive advantage by streamlining and autocompleting routine tasks on time.

What is Delegation and its Benefits?

Delegation is choosing the most suitable person or company to complete a particular task leading to lesser stress for business owners. When you assign non-core business tasks to experts and professionals, you can concentrate on your primary goals; such as expanding your business in the long-term.

5 Business Operations That Excel with Automation and Delegation

Automation and delegation are not value-added strategies for big companies, even small businesses can achieve greater success by employing these critical skills. These become necessary for every organization to prosper and sustain in the long run. If you want to grow a successful business, then here are the five crucial things to automate and delegate for better outcomes.

1. Custom Web Design, Development, and Maintenance

Creating a customized website for your business has become a priority in recent years. Since customers prefer brands with an online presence, hire a professional custom web application development company to do this job for you. These are crucial yet non-core business processes that require personalized and professional treatment. This is a simple task to delegate to a reputed website design company as they will reduce your burden.
Once you chose your customized design, budget, and delivery timeline, the company will carry forward your brand’s vision.

A team of developers and web designers will help create a unique, robust, and user-friendly website and maintain it. They help in fixing bug issues, frequent updates, and software malfunctions. Automation software such as chatbots helps in engaging with customers on the web. Unless you’re a tech expert, it’s best to delegate web application development and maintenance to a professional.


Intuitive and robust business website
Chatbots interact with customers
Retrieve customers lost passwords and login id
Be in touch with leads

2. Social Media Marketing

Social media has taken over the world of business by storm, with plenty of strategies and campaigns to help small businesses flourish globally. When you own a startup or a small business, you need an effective social media marketing strategy to attract potential customers. Social media experts develop personalized and company-specific ad campaigns on Facebook, Twitter, LinkedIn, and Instagram.

You can hire a social media marketing or digital marketing company to help create strategies tailored to your brand needs and goals. Delegating social media responsibilities to a professional digital marketer will help grow your business passively. Since updating posts, videos and images are crucial for social media, the company will create unique content to increase your brand visibility and reach.


Gain social media followers
Popularize your brand
Send automated social event invitations
Automate registration, confirmations, and promotion
Promote Ad campaigns on Facebook and Twitter

3. E-commerce Apps

Do you own a grocery or an online store? Creating a personalized e-commerce app will take your business to places. Hire a mobile app development company to custom design a trendy, robust, and comprehensive app for your e-commerce business. Developing an app takes time, skills, and budget. It’s difficult for a business owner to handle everything together. The features, database, front-end and back-end code, user-interface, and development platform must suit your requirements.

When you delegate the app development process to a professional, they will understand your vision and send you templates, budget estimates, and development procedures suiting your small business. Once you decide, they will deliver the app within a few months. Building an app can be the much-needed boost for your business growth.


Encourage customers to make repeated purchases
Alert them on the abandoned shopping cart
Send offers on credit cards
Supply low reminders

4. Email Marketing

Email marketing is one of the primary automation tools to use for a small business. When you use automation software, you can send personalized greetings, messages, offers, and deals to potential customers through emails. These are repetitive mails handled by automated machines that help improve employee productivity and customer service.

Customers send queries, feedback, and comments through emails and expect an immediate response from the brand. If you don’t send instant messages or solutions to them, they will lose interest in your brand. With automation software, it’s easy to respond to emails, answer questions, and interact with potential customers.

Being a business owner, you may not respond to every customer mail, read feedbacks, or thank them personally. Automating customer service and email marketing can be a game-changing strategy for business expansion.


Send personalized birthday and anniversary greetings
Push notifications with coupons, offers, and discount deals
Increase subscriber list with newsletters
Prune inactive subscribers

5. Customer Relationship Management

Customers are the pillars for the successful expansion and success of a business. When you develop long-lasting trustworthy relationships with existing and new customers, it increases customer loyalty and retention. An automated Customer Relationship Management (CRM) software is a centralized database system capable of storing, tracking, and managing customer data. It helps streamline customer service processes, employee workflow, and sales.

The software tool helps monitor the revenue, inventory, sales profits in real-time by generating automated reports and forecasts. CRM is the perfect automation tool to track the progress at every stage of your journey.


Send automated thank-you notes to customers
Interact with customers personally
Send and receive reminders, follow-ups and reschedules
Prune customer data and emails

10 Advantages of Custom Mobile Applications for Business

Benefits of Custom Mobile Apps

The popularity of smartphones is inclining brands to create their own applications to impact their audiences. The demand for apps is growing exponentially as customers are becoming convenient in making purchases through them. A generic mobile app will not do this job; a custom mobile application can be the best solution for it.

Custom Mobile App Acts as the Key to a Better Business

A custom mobile app has features and facilities designed based on the needs and requirements of your specific business. From full-cycle development, back end API, communication network, and scalable user-interface, a mobile app helps stand out from your competitors.

Designing a customized mobile app for your business can raise your brand visibility among potential customers. It gives them an added advantage to choose your brand, products, and services. The app acts as the perfect solution for customer retention and loyalty.

What is a Custom Mobile App Development?

Custom mobile app development is creating a personalized mobile application for a brand by taking into account of their company-specific needs and goals. At Deforay, we discuss with the potential clients to understand their company’s mission and objectives to design a mobile app that portrays their vision to the public. We streamline the features and app design according to the target customers and their expectations. Custom mobile app development applies to both B2B and B2C startups, SME’s, and enterprises.

Benefits of Custom Mobile Application Development

If you want a custom mobile app for your business, know their varied benefits before making a decision. A custom app comes with a myriad of advantages such as,

1. Personalized Experience

Customers need personalized treatment from a brand. With a custom mobile app, you can give this experience to your existing and potential customers with ease. Since we customize the app based on your company needs, it suits your ideal branding objectives. The budget, code, and features are as per your requirements, which can have a greater impact on your customer engagement.

2. Improves Productivity

The success of a brand depends on their employees’ productivity. A custom app streamlines and smoothens workplace collaboration with integration. In generic apps, it is difficult to track and monitor your sales, marketing campaigns, and employee workflow. A custom app can integrate and automate these processes which improve productivity within an organization.

3. Generates Leads

Statistics show that 75% of people use a mobile device to search for a product or brand and make a purchase through an app. If you want to engage with a global audience, then creating a custom mobile app will do wonders for your business. Create an amazing business app to grab the attention of your targeted users. By marketing and promoting your app to a global audience, you can generate leads and convert them into potential customers.

4. Higher Security

With the growing popularity of online businesses, it has become easy for hackers to pose threats to your applications. It becomes challenging for app developers to combat these threats on a generic app. But with a custom mobile app, it is easy to shield and protect your data from threats. There are plenty of data security systems and tools to protect sensitive information, and a custom app is built by focusing on data encryption, trusted APIs, high-level authentication, and tamper detection techniques.

5. Greater Scalability

Every business needs a scalable mobile app because of its ability to incorporate more resources, traffic, and user experience. A customized mobile app comes with greater scalability as we create it with a robust and flexible structure. It can minimize errors, reduce page loading issues, eliminate unnecessary updates, and enhance user experience. A scalable app is the best way to build long-lasting brand loyalty.

6. Heightens Revenue

Having a customized mobile app will help brands to read their customers’ behavior and buying practices. By monitoring and attracting customers with personalized messages, offers, and sales, it is easy to improve your revenue through mobile apps. With a custom mobile app, you can set up loyalty programs, build new strategies with data insights, send push notifications, and market products on social media. The mobile app will drive in-app purchases, new sales opportunities, and product popularity which will skyrocket your revenue.

7. Advanced Synchronicity

A single custom mobile app will simplify communication with existing and newer systems. By integrating tasks and information through automation, it helps in syncing data to various business applications. It facilitates easier tracking and monitoring of documents, projects, and client meetings saving time and money. We build custom apps with database integration features that help keep control over data sharing and related services.

8. Eases Maintenance

A custom mobile app is easy to update and maintain over long periods of time. We can incorporate any new data into the system without hampering the functionality of the app. When you use generic apps, you are at risk of updates from unknown app developers, but when a dedicated team works on maintaining your customized mobile app, they ensure proper maintenance and you can get complete control of your app.

9. Broadens Customer Reach

1 in 5 customers chooses a brand with an effective mobile strategy. They prefer buying products and services through a customized business app. When they send queries, feedback in real-time, customers stayed loyal to the brand for the long haul. By sending personalized messages and offers through push notifications, brands can broaden their customers’ reach and retention.

10. Enhances Mobility

A customized mobile app will 100% work across multiple devices and platforms. It helps to track, locate, and monitor sales and workforce in real-time. With a business app, you can ensure a great rapport and collaboration between employees and stakeholders as they stay connected through unified communication. A custom mobile application plays a vital role in the expansion of business in all dimensions.

In need of a mobile app? Get a Free Estimation for your custom mobile app now.

How to Create a Budget for Your Mobile App Development Project

You want to build an app but wondering how much will it cost you? This article will help you in planning an app by creating a budget with steps to consider and other useful facts.

At Deforay, we have been developing mobile apps for Android and iOS platforms for over 10 years. From the first project, our goal was to build robust, functional, and feature-rich apps for our clients within an affordable budget.

In 2020, developing an app for both Android and iOS or a cross-platform has become easy and budget-friendly without compromising the quality. It has become less expensive since we are using apps for many purposes including communications, games, lifestyle, business, e-commerce, food, and health calculators.

It takes a lot of steps to develop a custom mobile app. Let’s understand the different stages it goes through to become a user-friendly app.

Mobile App Development Stages

There are five stages involved in developing a mobile app. An app developing company requires 3-6 months to develop a functional app. They follow these steps,

1. Analytics

The first step in building an app is to analyze its requirements, purpose, and objectives. This stage takes 5 days to complete the functions, technical aspects, and conceptual components of the app.

2. Design

The design stage of app development is intensive and crucial. Most clients experience frustration and confusion in agreeing to the design of the app. They need to communicate back and forth with the development team to ensure the design is user friendly and pleasing to the audience. This stage requires 15 days. We can make a lot of changes at this stage to save time and money because once the app enters the development stage it might be difficult to make the changes.

3. Front-End

This is the foremost stage of the app development process. We will work on the front-end development processes after the design approval. The front-end process takes about 40 days. Project managers and developers will monitor the coding and technical aspects of the app to deliver the app on time to the customer.

4. Back-End

The back-end development process of the app will start after a few weeks of the front-end process. It requires 40 days. The back-end developers will develop the app based on the server to interface the database.

5. Quality Check

Once the app development reaches the completion stage, we start quality assurance to check its functionalities. A bug-free app needs accurate quality assurance. QA takes about 20 days. It helps detect the defects and rectify them before launching the app.

Every mobile app development company follows these steps based on the app requirements of the clients. If you are planning to build an app for your business, then you must know this checklist first.

Things to Consider in a Budget for a Mobile App

Before building an app for your business, have a detailed knowledge of the app you need along with its features. There are several factors you need to consider such as,

• Type: What type of app you need for your business? Do you need a gaming business, e-commerce, social networking, health, or lifestyle app? Decide the app you want to build for your business first.

• Platforms: Mobile app for Android, iOS, or Windows platform? Or you need a cross-platform app?

• Design: Simple, moderate, or complex design? Simple has no API and back-end components, moderate has custom UI, API integration, and back-end server while the complex has multi-language support, real-time features, and complex back-end support.

• Device: Smartphones, tablets, Tv’s, and smartwatches. Do you want your app to be compatible with all these devices or a specific one?

Pages: The more the pages, the complex the app.

Type and Versions: Native or hybrid app? We develop native apps for a specific operating system while hybrid apps can work on different platforms.

Database: Popular app databases are mongoDB, MySQL, PostgreSQL, etc.
• Mobile API: Application Program Interface (API) for apps includes JavaScript, HTML5, and XML-RPC.

CRM and ERP Integrations: Do you want to integrate Customer Relations management (CRM) and Enterprise Resource Planning (ERP) tools with your app?

Analytics: You can install Google Analytics in your app to check the performance of your app.

Payments: E-commerce apps must integrate payment platforms such as PayPal, Stripe, Bitcoin, and others.

E-commerce Integration: Grocery and shopping apps need e-commerce integration based on their services. It can be a basic, advanced, or enterprise model.

Users: We create apps for users which makes it important to have features such as User login, Email Login, Social Login, Accounts, and Privacy settings.

Additional Features: Some apps may require additional features such as camera, 3rd party API, Chatbot, social sharing, geolocation, multilingual support, and backup.

After a thorough analysis and conceptualization of the app, you can know the exact budget for building your app. You can hire freelancers or an app agency to build the app for you. But the budget will vary because of their work ethics and pricing. When you compare the hourly pricing of freelancers, you can go with a mobile app development company to get the entire budget package. Here are the advantages,

Advantages of Hiring a Mobile App Development Company

• All-in-One Place: A mobile app agency has a full staff to complete the app development process. You don’t have to look for analysts, testers, and developers.

• Know What You Pay for: The company will give you a transparent invoice at every stage of the app development process. It will get the client’s inputs and feedback before adding additional features and integrations. This will help estimate your budget easily.

On-Time Delivery: When you work with freelancers, your app might get delayed at different stages. But a company will assure delivering high-quality apps within the given time frame.

Consistent Support: Apps require post-development maintenance support for updates and bug fixes. The company staff will provide these services.

The cost of developing an app depends on various factors and if you spend $1000 on building the app, then 20% goes into app maintenance per year.

We hope this detailed analysis of creating a budget will help estimate your app idea. If not, our team of experts is available any time to help plan your mobile app budget.

How to Conduct a Successful Social Media Audit

Social media sites have become popular platforms for showcasing brands, products, services, and marketing strategies in recent times. Many startups are building their companies on the internet depending on the sales and revenue through these online entities. If you have adopted social media marketing strategies to publicize and grow your business, then conducting a social media audit can do wonders for your business.

What is a Social Media Audit?

Social Media Audit is a simple process of monitoring and analyzing your brand’s performance through social media posts, videos, photos, and other digital data across all social media channels. It includes; noting page aesthetics, content quality, web traffic, audience demographics, channel-specific metrics, and publishing strategies.

5 Steps to Perform a Social Media Audit

Many brands are enthusiastic about creating several social media channels across several popular platforms such as Twitter, LinkedIn, Facebook, YouTube, Pinterest, and Instagram. But, after a period, they wonder why their channel is not performing to their expectations. They fail to monitor and track their social media channel performances to improve their brand recognition traffic and visibility.

Here we list the steps to perform a social media audit for your brand channels to rate their performances and find which platforms to focus more.

Step 1: Find Your Social Media Platforms, Profiles, and Pages

The first step to conduct a social media audit is to find all your social media platforms, pages, and profiles. Make a note of your brand’s profiles on LinkedIn, Twitter, Facebook, Instagram, and YouTube. 

  • Check whether the business profile is complete with brand info, contact number, and website links.
  • Make a note of brand name and URL for Facebook, Instagram, LinkedIn and Twitter Profiles
  • Check for Profile completion including Brand Info, Contact Info and Website Links
  • Double check on aesthetics including Profile Picture, Cover Photo and Theme, High Resolution Images, Verification Check, Company Logo
  • Improve quality of content with creative Taglines, crisp descriptions, grammar and punctuation check

Step 2: Analyse Each Social Media Profile

The next step is to analyze each of your social media profiles separately. Check for Facebook Insights to find who your audience is, the growth of your page and newer strategies to create. For Twitter, you can assess analytics data of your page to the performance. Hashtag engagement and visual content matter the most for your Instagram account. Check for regular maintenance, consistency, and frequency of posts.

Check these factors in respective social media accounts,

  • Analyze Facebook Insights
  • Monitor your posts, visual content, comments generated
  • Hashtag engagement
  • Access to Analytics data
  • Check Frequency of posts

Step 3: Check for Most Shared and Viewed Content

It is important to identify your top social media posts across all platforms to check the recognition, visibility, and reach of your brand. Check for the most shared and viewed content to know which posts are getting the most shares and views. You can adopt similar strategies to develop the quality of your content. This data can help create unique content for each social media platform.

Check for most shared and viewed content like,

  • Most Facebook Engagements
  • Most Instagram Shares
  • Most Retweets
  • Most YouTube Views
  • Most Pinterest Shares
  • Most Page Views

Step 4: Know Your Audience Engagement

Followers are the key to the success and growth of your business. Online Branding and marketing strategies must be developed based on the rate of web traffic and audience engagement. When there is a disconnect between your Instagram, Facebook, Twitter, and LinkedIn followers drastically, then you should know that something is not working properly. Consistency is crucial. Audit your followers and know your web traffic rate. The more people connect with your posts, the higher will be your engagements.

Check these factors to know your audience engagement,

  • Facebook Fans, Instagram Followers, Twitter Followers, LinkedIn Followers
  • Web and App Users
  • Visiting Countries
  • Age and Gender
  • Comments Generated
  • Per Individual Follower

Step 5: Determine the Social Media Platforms to Use

It is not necessary to have brand accounts on all social media platforms. Know which suits you the most and concentrate only on that. Choose the most popular and working platforms based on business and web traffic to achieve greater success in the future. Initially, it might take some time to determine which ones are useful and performing in the best manner but with time, you can understand it. Your brand should focus only on the target market and audience.

Statistics show that most companies prefer these social media platforms in this ratio,

  • 70% of businesses prefer having a Facebook Page
  • 40% of brands are active on Instagram
  • 20% of brands use Twitter
  • 85% of companies have LinkedIn accounts

Apart from these, many brands use YouTube, Pinterest, WhatsApp, and Snapchat to deliver their messages to the target audience.

Once you start the process of social media audit by using these steps, it becomes easier for you to create a stronger social media presence with greater content and audience.