Businesses are relying on social media platforms such as Facebook, Twitter and Instagram for brand visibility nowadays. But it becomes important for both small and large-scale businesses to still invest in a dynamic and user-friendly website to be sustainable in the global market.
There are businesses still operating without a website in 2021, which makes customers feel unprofessional and unreliable on their brand, products and services. Though you are active on social media platforms, your products or services are less popular because of a lack of a professional business website.
Statistics show that about 3.5 billion Google searches are made per day and without a website you won’t be able to attract potential customers to your business. You may receive attention on Instagram, Facebook and other social media platforms. However, many prospective customers still look for a professional website with FAQ, chat box and other personalized services to make a purchase.
If you want to grab the attention of prospective customers, invest in a professional website even during this social media era. If you’re still not convinced about having a professional website for your small business or startup company, here are few more valid reasons to consider in building one,
1. Websites Show Credibility
Websites are like the CV of a business. Building a professional website for your brand will increase your credibility among businesses. Social media platforms aren’t enough to attract followers or sustain the loyalty of customers. Most people browse for a professional website before opting for your services than social media platforms. A website will help you attract plenty of business in the long haul.
2. Websites Eliminate Third-Party Deals
When you own a website, you don’t have to depend on a third party such as a social media platform to communicate with visitors, leads and customers. The website will help communicate with your customers in a personalized manner and develop a good rapport with them.
3. Websites Increase Valid Purchases
Social media platforms are free and can attract plenty of visitors every day, but chances of them making a purchase or opting for your service is less. It’s because getting a target audience on these platforms is difficult as social media platforms are suitable for different demographics. Target audience for your brand depends on your website. Most customers who are genuinely interested in your brand will visit your website rather than your social media platforms.
4. Websites are Less Expensive
Social media marketing has become one of the most popular and expensive advertising entities for business nowadays. Brands spend a lot of money on social media advertising for various platforms. They create content for various platforms with little to no engagement. The chances of getting responses on social media platforms get suppressed without an expensive social media advertising budget. Investing in a professional website is less expensive than these marketing strategies as you can rank your website to get better traffic without spending a fortune.
5. Websites are Secure
Social media platforms are literally free to create by anybody and the chances of hacking your private information is high. When you build your own website, you have your own domain and the content you produce is exclusive to your brand. This allows you to have full control over your brand with increased security.
A website is an asset that nobody can take away. Even with popularity soaring over social media platforms; websites are still important because they are the central home of any brand. Website is a bridge between social media and affiliate marketing.
Social media is the bait while the website is the hook and gets you your final catch. Therefore, building a credible website for your brand will help you become successful in your chosen field.
Looking to create your own business website? Get in touch with us.