Why You Should Automate Your Business Using Custom Mobile Apps in 2021

Mobile devices are smart phones because of one primary reason: the host of applications they offer for every business purpose nowadays. Mobile applications help users to search for products, services online and make purchases at the comfort of their homes.

If you are a small business owner who doesn’t rely on a mobile app to sell your products, you might need a change of mind to outshine your future competitors.

Many businesses are migrating to mobile apps in 2021 because of its vast functionalities and convenience. Here are the 5 reasons to automate your business by using customized mobile apps.

Reason 1: Your Business Lacks Visibility

If your business attracts lesser potential customers, you might have to consider automating your business with the customized mobile app. We create customized mobile apps based on your business needs, which makes it a valuable tool to increase your business visibility across the globe. You can add promotional offers and engage with plenty of customers, increasing leads for your business.

Reason 2: Your Business Loses Customers

Customers are one of the important factors for the sustainability and success of any business. Many new age consumers prefer buying products through a mobile app than visiting a physical store or website. In-app purchases and promotions have greater impact on the customers as compared to social media ads, emails and other roadside banners. Customers stick to a brand when they find it easy to purchase and earn rewards through the app. You can introduce app-based loyalty programs with award points to make your customers stay loyal and keep coming back.

Reason 3: Your Old Marketing Strategies Fail

With plenty of business happening digitally, the old way of marketing your business to the audience is not bringing you desired results. Automate your business with customized mobile apps to make your customers get in touch with your brand and market your products. Mobile apps can do all the business and marketing strategies such as passing information, booking, forms, accounts, newsfeed and promotions. You can send notifications, emails, instant messages and offers through the app to remind your customers about your new offers and products. This enhances customers to check in to your business app and make purchases.

Reason 4: Your Profits Don’t Match with Your Sales

For a business to sustain in a competitive market, it requires a balance between profits and losses. When you increase your brand’s popularity and awareness, customers feel satisfied with your products and they help you grow your profits. But if you see that your sales and profits are not directly proportional to each other, you must automate your business using mobile apps. The time a customer takes to visit a store and buy your product is 10 times higher than to download your app and make in-app purchases. If you want your profits to rise, you need a custom mobile app.

Reason 5: Your Customer Complaints Skyrocket

Customers look for brands that offer excellent customer service and help them with their queries and problems instantly. If you see a constant rise in complaints about your brand, you might need to automate your customer service. People do not expect a person to address their issues nowadays. They are looking for chatbots and artificial intelligence support to get quicker solutions for their problems. Mobile apps can help you provide wonderful customer service to your customers and help them visit your brand to make repeated purchases.

Many businesses have realized the importance of mobile devices to attract new customers. Mobile apps have become affordable for both small and established businesses.

If you are still hesitating to automate your business with a custom mobile app, you can call us for a free consultation. We can guide you!

8 Social Media Content Ideas for Brands

If you are a small business owner looking to create social media content, this article will help you find innovative solutions for improving social media strategy for your brand.

Social media has become one of the popular platforms for brands to popularize their services and products for a global audience. Creating consistent and valuable content for social media on a day-to-day basis can daunt when you run out of ideas.

A 30-day social media content for different social media platforms needs brainstorming and valuable feedback from your targeted audience. When you understand your visitor’s needs and deliver content related to those aspects on your social media platforms will help turn your followers into valuable customers.

Here are the eight ideas for you to try out on your social media platforms;

Upload Photos of Your Workspace

Many people love to look behind the scenes and what’s happening in your brand, company or organization. Take a picture of your workspace and share it on social media to turn your visitors into customers. Behind-the-scenes photos on Instagram will work wonders for your business.

Drop in Questionnaires

As a part of your social media content strategy, you can develop interesting and simple questions related to a brand to attract attention from your audience. Many people love to answer questions on platforms such as Facebook and Twitter.

Introduce Your Workforce

Use social media to introduce your employees or newcomers to your audience to make customers become familiar with your brand. You can conduct a virtual welcome party for new employees on social media, which helps build teamwork among your organization and with social media followers. Choose to post about your employees on LinkedIn and Instagram platforms.

Share Popular Trends

Most people love to be updated on the current trends related to your niche. When you post popular information about your store, website or organization on social media, it can boost followers and visitors to your website organically. This is one of the best ways for Facebook and Instagram advertising. You can link to popular websites and blogs for back links.

Upload 1-Minute Videos

People love to purchase products and get services from brands they trust. You can create simple videos about new products, offers in video format and share it on Pinterest for attracting attention from a global audience. When people get the gist of your brand, it becomes easier for them to visit your website.

Get to Know Your Customer

Social media campaigns are great for understanding and analyzing your customers’ buying habits. You can pick a customer from your social media followers and interview them and ask for their feedback through videos. This will help other customers to trust your brand’s credibility and reliability. Give discounts and awards to one customer per month on Facebook or Instagram.

Post Events

If you conduct or attend events, you can share details about the event on social media platforms for attracting customers to the event. You can share pictures, articles about the event to let people see what you have been up to recently.

Share Infographics and Statistics

Most people are interested in valuable information about a brand as informative infographics. If you have read any interesting statistics or articles related to your industry, you can share it on your social media platform to get people’s attention and even shared among your groups. Keep posting infographics, statistics, email newsletters and other announcements regularly on Twitter, Facebook and Instagram.

How to Make Your Website Useful for Customers?

Website is a powerful medium that can attract attention from the entire world to your own corner. A customer-friendly website can be the doorway to grow a successful business. If you are planning to create a robust and innovative website for your business, here are the ten things to consider making it useful for your visitors,

Contact Information

A person who visits your site will first look into the contact information of your business to get in touch with your products or services. It is important to have a separate “contact us” tab on your website to keep the page accessible to visitors. Customers need your address, business hours and phone number on your homepage display to contact for enquiries.

About Your Brand

Most people want to know about your business and services. An “about us” page with the company’s history, accomplishments and license will attract customers to your website. Even if you hone a lot on your homepage, this is one of the important pages on your website.

Services Offered

A website must have plenty of information about the brand and the service to generate leads and customers. A visitor who is interested in getting services from your brand will check the “service page” on your website to opt for your services. Portfolio matters the most on a website to make it user-friendly.

Clear Navigation

Most customers prefer a simple and user-friendly website rather than a complicated one. Organize your pages into categories and use standard terms on your menus to make your website comfortable for even an amateur to navigate.

Good SEO Practices

If you want your website to be useful for a wide range of audience, you need to hire good SEO experts for optimizing your website according to Google standards. Search engine optimization helps attract plenty of website traffic and also rank your website higher.

Targeted Landing Pages

Even though most visit the homepage of the website, that is not the best strategy for a useful website for customers. Creating targeted landing pages for specific subjects will help you increase conversion rates by converting your visitors into qualified leads and customers.

Relevant Images

A website with images and the right colours will appeal to the eyes of customers. You can add multimedia such as videos, introduction, slideshows, animations and other images to add excitement to your home page.

Update Content

A website that has a lot of traffic depends on the frequent updates on your website. If visitors notice that your content isn’t current, your site loses credibility and even traffic can reduce. It is important to always continuously update your site; add good content and remove any information that is obsolete to keep it interesting for your customers.


Most users want a lot of information about your brand, services and products on your website. A blog with relevant content and useful information will help customers to use your website for learning and solving their queries.

Social Media

You can add social media tools such as Facebook, Twitter, Tumblr, Pinterest and other social media platforms to attract customers. When you have a blog on your website, the content needs to get automatically published on social media platforms for increased activity and website traffic. It is even simpler to gain a lot of visitors when they use your website through their social media accounts than search engines.

Want to build a user-friendly website for your business? Get in touch with us.

5 Ways to Up Your Digital Marketing Game

Are you running a successful optimized advertising campaign for your brand awareness? How can you know your campaigns are reaching the right target audience and getting the attention through these digital marketing strategies?

New age digital marketing relies on social media platforms, click-worthy advertisements, and diversified media attention to get better ROI. If you are looking to improve your digital marketing strategies for your business, here are the five things you can do to up your marketing game and increase brand awareness.

Mix Up Your Marketing Plan

The digital world is constantly changing and as a developing brand it’s important to be on the top with innovative ideas and marketing strategies that can help get public attention. With people getting exposed to new products daily, it becomes difficult to get loyal customers that make repetitive purchases. You can build brand loyalty and customer retention by marketing your products on different platforms. Instead of focusing only on one or two mainstream platforms, you can diversify and attract attention from small growing platforms to established ones based on your budget to get better ROI.

You can mix up your digital marketing plans by creating specific ad campaigns for social media marketing, influencer marketing, email marketing, content marketing, Search Engine Optimization (SEO) marketing, Pay Per Click (PPC) marketing and affiliate marketing. A successful digital marketing strategy that works on plenty of platforms can increase brand awareness and create specific audiences to lift your revenue goals. It becomes easier to target plenty of audiences with similar online behavior. You can spread the right message to the right people across the web. When you decide to use different platforms for marketing goals, it can help you fine-tune your content strategy before investing in other platforms.

Use Push Notifications

Push notifications can be one of the best strategies for digital marketers to attract existing and potential customers to their brand. We must streamline customer engagement to get continuous support and approval for your brand. We can achieve this only through persistent efforts and push notifications.

Push notifications are instant updates sent to a wide audience based on their personalized needs. We can customize them to your clients across various industries including E-Commerce, content marketing, retailers, B2B, banking, finance and insurance. When visitors click your push notifications, it provides better user engagement than other types of instant updates. These notifications help get direct users through your social media channel, promote products, services, special offers and build brand reputation by delivering valuable content.

Get Personal with Your Customers

One of the major factors that can build a successful brand and help you sustain for the long haul is the way you interact with your customers and build trustworthy relationships. Getting personal with customers can help you develop products and services according to your customers’ needs, which will help them be more loyal to your services. You can collect personal information such as name, gender, location, likes, interests and their feedback to create a targeted campaign for organic views.

The value of insight gained through customer research and feedback can help you maintain better customer service, training programs, and customer engagement. Personal customer service is a powerful idea to reach your customers effectively. Connected customers make repeated purchases and repeated customers are vital to the success of a business.

Automate Communication

Customers expect round-the-clock services and instant solutions, which makes it important for brands to create automated communication tools such as chatbots to help customers 24/7. You can use chatbots to answer millions of questions across multiple channels and collect information from thousands of sources within a brief span, saving you a lot of time and money.

Chatbots offer the best of both worlds. It can automate a huge part of your customer communication, without hindering customer service and support. If you want to stay ahead of your competition, it is better to use automated chatbots to change your digital marketing game. You can use chatbots on your social media platforms to keep customer engagement smooth and lively. It helps create FAQs automatically instead of answering the same questions throughout the day. Chatbots increase the volume of marketing conversations, which means it can bring more sales in through these automated robots.

Boost Your Social Media Presence

Social media has become one of the powerful and popular platforms for advertising your products and services to global audiences. If you want to improve your digital marketing game in 2021, it is best to create a strong online presence on different social media sites such as Facebook, Twitter, Instagram, LinkedIn and YouTube.

Social media campaigns can attract plenty of followers and subscribers from various parts of the world which can help build a strong sustainable foundation for your brand. You can create interesting content, blog posts, videos, images and share it instantly over your social media platforms to get potential customers. Interactive content like quizzes, polls, surveys, infographics contests, games and product reminders will make a great emotional impact.


Digital trends in marketing are always changing and evolving rapidly, which can make it difficult to keep up with what is currently happening with your potential customers and keep them engaged. Creating optimized digital marketing strategies for customers with improved technologies and upcoming tools will be the best bet to keep up with growing trends. If you are looking to up your digital marketing game, call us to get instant information on the latest digital marketing strategies.

8 Ways Custom Mobile Apps Boost Sales Teams Productivity

Having a customized mobile app opens up many opportunities for sales teams across the globe. There are a variety of apps that can cater to the common needs of businesses. But creating a custom mobile app for your business can boost the productivity and workflow of your sales team.

Here are the benefits of creating a customized mobile app to streamline and improve your internal and external sales operations and save a lot of time and money for your sales employees.

Lead Generation

Lead generation plays a key role in boosting businesses across the world. The most important operation of a sales team is to capture leads by meeting new people, listening to useful industry meetings, and finding the best way to attract customers and prospects for your company.

By using a customized mobile app, you can capture leads, track apps and address the sales needs instead of manually entering the contact details or sharing your business cards with people. You can enter the products of interest and services through the app for capturing new leads.


One of the prominent situations embarked by a sales team is the reporting after meetings and other exchanges with customers and team members. Employees must be in touch with the team to discuss post meetings and other client interactions, which makes reporting one of the important features to have on a customized mobile app.

Creating a customer reporting app will be a brilliant solution for people to report within a matter of minutes using a mobile device from anywhere. They can send instant messages and updates on the app instead of using complex spreadsheets. Sales team can convey information about products, budget considerations, additional data and expectations for immediate closing of sales through the app.

Centralized Database

Automation of workflow processes enables the marketing and sales team to feed details and client information digitally and retrieve them from the cloud whenever as required. Customized mobile applications provide information of the retailer, manufacturer, and distribution agent with the help of a centralized database system called the customer relationship management software.

This automation tool helps sales representatives to track information and also record activities from external sources within a single system. The database helps team members to get information and store data in a streamline manner, helping individuals to work effectively.


Data analysis helps sales teams to calculate the budget of offering a new service or product to the customer. With a customized mobile app, it becomes easy to calculate the details with 100% accuracy and deliver the products on time. The app helps in collecting data from various locations, helping clients to improve their delivery rates and engage better with customers without going back and forth for updates at different times.

When you can analyze the complete information in terms of history, payment status, customer ratings, projects implemented and products ordered, it becomes easy for representatives to pitch their products and services to prospects.


Most organizations use sales metrics to gauge performance and progress towards a company’s goals. A lot of sales teams are under constant pressure to meet their numbers. Having reliable data plays a huge role in getting better results. With customized mobile apps, it becomes easier for marketing sales and revenue teams to analyze sales metrics and predict overall sales goals for any period.

Sales forecasting with a custom app integration helps you track attainments, pipeline coverage, conversions, KPI reporting and sales activity data. It also helps in generating weekly and quarterly forecasts for advanced level sales metrics to ensure predictable revenue by hitting their targets accurately.

Client Interaction

With a customized mobile app, it is even possible to include customer relationship management (CRM) software within the sales team mobile application to boost employee productivity and develop good rapport with clients and customers.

Mobile applications can be extremely useful when making interactive sales presentations and connecting with clients at a personal level. Sales reps can close deals faster and create proposals on the go helping in increased efficiency by offering competitive prices.

Real-Time Updates

Remote work has become popular among sales teams as they are prone to visit a lot of places to collect leads and engage with clients and customers. It becomes challenging for managers to get whereabouts and information of employees working at different places at one particular time. But with a custom mobile app, it’s easier to track and get updates from employees in real-time.

Employees can also benefit from mobile apps as it helps them to share marketing materials, presentations, brochures, promotional videos, pricing sheets and much more to prospective customers easily. It is also possible to collect real-time data along with analytics; statistics and key metrics improving the sales process.

Interpersonal Relationships

Most sales teams are spread across a large geographic region, which makes it difficult to connect and communicate with fellow team members. With customized mobile apps, you can interact with your team members and work together effectively.

It helps create a safe environment for people to share their ideas, news updates, and develop greater personal relationships among their team members. It helps representatives to train their team members by sharing content videos and live webinars through the custom mobile app.

Why Is Being Consistent Online More Important Than Going Viral?

Most brands dream of going viral. When your content gets shared by millions within a few hours, you will be on cloud nine. The passionate experience of attracting a large group of audience may give you a speck of adrenaline rush in the moment. But will it matter in the long run? As a leading digital marketing company in Chennai, we would rather help our clients see beyond the veil than create a delusion.

Being a popular brand with millions of followers and subscribers on social media is the goal for all startups and small businesses. We chase instant attraction from customers by choosing one strategy after another just to keep the whirlwind of going viral fantasy alive. But going viral is far more easily said than done.

There are many companies that sell you this dream of increasing your brand reach and awareness. You may invest in these strategies in the hope of making your brand become popular within a short span of time. However, if you don’t understand how content works on the digital platform, you may be disappointed in the idea of creating a concrete formula for success.

Trust Builds Consistency

“It’s Easy to Make Something Viral, But Longevity and Consistency, That’s hard.”

Many popular brands and business tycoons have acknowledged the fact that we live in a world that loves attention and instant gratification, but only successful brands understand that hard work is the only way to sustenance. People have emphasized a lot on the hope of “going viral” and achieving overnight success with thousands of likes, shares and comments.

But are they willing to invest in the viral ones? Do we look at brands that pop up randomly or choose ones that have been consistently delivering results?

Trust makes the audience stick to a brand. Building everlasting relationships with customers from day one creates a bond that stands tall against all the odds. Every product, video, blog post or service you launch, there are customers that appreciate your efforts. When you offer personalized services, it creates a strong rapport between your brand and the audience. It helps people to trust your brand. That’s immensely more valuable than a onetime hit.

Getting Audience is As Hard as Sustaining Them

Communicating with your followers matter the most in creating valuable and consistent content. Consistently producing quality content will bring in more audience for your brand than a viral video. You need to understand the needs, behaviors and buying patterns of your customers and ask for feedback to create a loyal audience.

Building a firm foundation of a loyal audience should be your priority rather than attaining several random people that have no interest in the products or service you offer. Keep aiming to work more, blog more and share videos consistently; you may one day become an internet phenomenon.

Forget Going Viral, Instead Offer Value

Viral content can have a big impact on the culture and lifestyle. There is a growing audience of social media influencers that steal the limelight with their sudden pangs of internet fame. But do they have staying power?

Going viral is like a hit and miss accident. The chances of people keeping their attention on these individuals are uncertain. Many have openly regretted this entire experience because of the pressure and publicity. When you have a concrete agenda, you will not focus on getting a 15-minute internet fame. It will not be a content strategy for your business.

If you want your brand to have long-term success, quit your focus on short-lived attention and fleeting fans. Rather invest in the right content marketing strategies to create useful and authentic content regularly.

In need of a digital marketing expert? Contact us!

8 Important Factors to Consider When Developing Custom Healthcare Software

Healthcare professionals recognize custom software development as an important part of healthcare business in the new digital world. Many healthcare organizations are implementing solutions that are secure, flexible and integrated with their workflow to reduce development costs, deliver better services to healthcare practitioners and enhance efficiency within their organizations.

App development is an excellent entity for healthcare professionals to invest, as there is a growing market for custom healthcare services. This is the best time to develop a mobile health app or customized healthcare software.

You can develop health and wellness apps, apps for storing and collecting various medical information, software for monitoring drug intake and treatment criteria and medical tools for interacting with a specific medical center or clinic. Create a variety of medical applications for healthcare professionals interested in remote diagnosing and monitoring and medical management.

If you are developing a custom healthcare software for your clinic, hospital or organization, you need to consider these factors before entering the developmental stages.

1. Operational Flexibility

When you are deciding to develop a custom healthcare software for your organization, focus first on the mobility solutions. You should target more than one platform as an app developer. Create apps that are compatible on tablets, smartphones, laptops and desktops to accommodate more functionality. Operational flexibility plays a key role in making software work seamlessly on a variety of platforms.

2. UI/UX Design

User Interface and Design plays a major role in custom healthcare development because both patients and doctors must enter data and need to track plenty of information on regular intervals. Create an UI UX design that is user friendly and flexible. It must be easy for doctors to record their visits and update each patient history and patients to track their medical issues and remedies via the app or health custom software. You must include fonts, colours and images that support joy and positive energy. With UI/UX, all the elements should be visible and easy to use.

3. Security

Patient’s personal information, medical history, test results and prescriptions are confidential which makes data security a priority while considering a customized healthcare software. Processing and storing of information through digital healthcare software poses a significant risk of confidential information leakage and chances of cyber attacks. Therefore, develop software with greater data encryption and device security. Both incoming and outgoing data should be encrypted and the user should feel confidential and safe while sending and receiving data such as medical files. Use multi-factor authentication with the password and voice identification, fingerprint or retinal scan to keep the information secure.

4. Data Synchronization

Based on the type of software you choose, integrate data synchronization for real-time updates. Develop a system for updating the information about the current stock of drugs, medicines and also patient data like adding new prescriptions or test data results. The data collected through patients, reports and recovery data should be stored in a structured format.

5. API Components

Application programming interface (API) is a tool that executes a specific task of interaction with the software. You may have to use API components to authenticate and access the patient’s repository and also add additional APIs for suppliers and vendors to keep your software interoperable and scalable. Integrating different Technologies such as smart wearables, smart fitness equipment, hospital equipment and other remote medical care gadgets requires various APIs that can bridge the gap between interacting with each other and exchange of data.

6. Developmental Costs

Budget and delivery time can play an important role in deciding whether you want to create a custom health app or a medical software for your organization. You should first check the objectives in developing the software and also the features that you may require and the cost for developing this software. Based on the budget and how fast you want the app to be developed, the developmental costs can vary.

7. Comprehensive Testing

Testing is always a crucial part of any software development. Be extra cautious in checking the quality of the healthcare software because there is the risk of a patient’s life and the reputation of your organization intact. You need to test the strategy and execution methods, features and functionality of the healthcare software solution before implementation. Test the security, authenticity like HIPAA compliance, accuracy and preciseness of services. Check your apps performance by setting high load and performance benchmarks and your app compatibility with different platforms such as iOS, Android, Windows, and other browsers.

8. Maintenance and Support

After launching your customized healthcare software, maintenance and support becomes crucial to keep the app in the right shape and sustainability in the competitive healthcare market. It is important to create a rewarding partnership with an experienced healthcare app development company for maintaining your customized software for fixing bugs, adding updates and incorporating customer feedback and future innovations.

Bottom Line

Customized healthcare software creates a great interaction between a patient and a doctor and helps in solving several problems such as customer loyalty, saving time, patient awareness and increasing staff efficiency. If you are looking to create a new tool for your business to tap into the custom healthcare opportunities, you can trust us. We offer the best expertise in the healthcare industry to strengthen your product and bring additional value to your business.

10 Ways Custom Mobile Applications Can Improve Business

Custom mobile apps are gaining momentum in recent years because of its vast benefits with customer engagement and additional revenue opportunities. Many business owners believe that custom mobile apps are the right way to increase customer databases and create personalized products to benefit audiences in the long run.

Businesses of all kinds; whether small, medium or large are taking advantage of customized mobile apps to increase their productivity and stay competitive. Customized mobile apps is a successful marketing strategy to help build communication with potential and existing customers. Many companies are looking for different ways to take the customized mobile application solutions to a new level by targeting audiences through mobile devices.

Custom mobile apps can be partially or fully personalized based on your business needs. It helps in catering to the needs of a particular audience rather than providing a solution to a large group. Here are the best 10 benefits of using customized mobile applications for businesses;

Mobile App Customization

Create a customized mobile app for your brand to gain popularity and reach among a wider audience. Though thousands of apps are being created on Google and iOS app stores daily, you need a customized mobile app to overcome competition and set an impression on your customers. Customizing your mobile app based on the needs of your targeted customers will enhance customer engagement and offering personalized services keeps your users hooked to the app.

Better First Impressions

Personalize your app homepage with creative welcome greetings and colorful images to keep your customers’ interest in your brand for a longer time. Creating better first impressions will bring in plenty of customers to your brand.

When you create a customized platform within the app that represents your brand visions, products and services, many users will consider using your app to purchase and search for information. When you provide accurate information about your company on the homepage, it makes customers to be extremely engaging and even suggests your brand app to their friends and family members.

Push Notifications

When you are in a competitive business world, it is very important to maintain good communication with your app users. Push notifications are one of the best ways to keep your customers entertained and interested in your brand. With custom mobile apps solutions you can maintain instant contact, send instant messages, make phone calls and even reply to customer queries immediately.

You can notify customers about a new product and even recommend purchase through push notifications. When a customer receives a notification from your brand, there are plenty of chances for them to download your app and even prolong the engagement with notifications.

In-App Community

A significant advantage of using a customized mobile app is the in-app community feature, which will motivate users in using your app. When you create an in-app community, it will help them find solutions for queries by engaging with the community audience. You can use social media platforms to increase potential customers by using customized content, sharing tips and tricks and networking with each other. It is a great way to help increase your audience and customer engagement.

Appreciation and Rewards

You can expand marketing strategies to bring additional profits with appreciation and reward features on your customized mobile app to keep your audience interested in your brand. The app can analyze your user’s interest helping create powerful marketing strategies and implement user based campaigns for a specific user or a group of audiences. You can reward them with points that can help bring in a lot of potential customers to your business.

User Engagement

One of the most successful strategies of customized mobile apps is improving customer engagement and service. E-commerce sales are being driven by customized mobile apps, triggering many companies to use this strategy for gaining maximum profit.

It is important for customers to review your products and services and send constructive feedback for the growth of your business. Having a customized mobile app platform will help improve your user engagement. You can share content across various channels, customize app campaigns, and reach your target audiences with ease.

When you offer customers the experience of giving feedback and suggestions about your brand, it will help improve your business strategies and marketing techniques for better sustainability in the market.

Direct Marketing Channel

A custom mobile app is a great tool to provide all the information to your customers directly. It includes general info, prices, booking, product, search features, user accounts, messenger, and much more.

These features will help customers to browse your products, services and make instant purchases using your in-app payment facilities. This is a great platform for customers to avail offers, discounts, and valuable coupons from your brand. You can also place advertisements and images for improving your sales through the app.

Loyalty Programs

A custom mobile app can help customers collect appreciation points through personalized loyalty programs. When a brand offers digital loyalty programs through mobile apps, it results in more downloads and more return customers. It greatly contributes to your brand awareness, customer retention, and loyalty of your brand.

The more you can get customers involved with your app loyalty programs, the sooner they will be interested to buy your product or services. They will also make recommendations to other people about your brand. We can also integrate Facebook and email marketing with your loyalty programs to gain social media followers.

Geolocation and Map Integration

Even though you can make customers buy products from your mobile app, there are users that still love to enter your store for visual experience. You can customize mobile apps with your location and map integration features, which will help your customers to know exactly where to find you with detailed directions. It is easy for customers to purchase your products and services by entering your store in a newer city or state.

Revenue Generation

Custom mobile apps expand grand avenues of revenue generation for a brand. You can collaborate with third parties and make exclusive brand specific strategies to extend your services to customers globally. Add-on many features and services from other companies to create potential services and products based on your customer interest and buying patterns.

Increase your revenue through third-party vendors that increase the sales triggered through the app. Custom mobile applications allow you to capitalize on various revenue generations, increasing your scope for scalability and sustainability.

Do you want to create a custom mobile app? Get in touch with us for innovative ideas.

Custom CRM vs Off-the-Shelf CRM

There are many technologies that provide a better customer experience, including customer relationship management platforms that have become quintessential and ubiquitous in recent years. Small businesses and startups can access customers’ information and their interactions in a central location through these brilliant cloud-based platforms.

CRM can provide a personalized experience to customers by analyzing their shopping patterns, sales data, and even integrating e-Commerce components to improve the business. There are two types of customer relationship management platforms; custom CRM and off-the-shelf CRM.

Before analyzing the CRM options available in the market, consider the possibilities of a custom CRM because it is better than an off-the-shelf CRM. Using a customized CRM can influence the value of the business in the global market. Since we create customized CRM software, we would help you choose the right CRM software for your business.

Difference Between Custom CRM and Off-the-Shelf CRM

A custom customer relationship management software caters to the needs of businesses by packing in features and functionalities that can help analyze, track and record, your customers’ behavior and purchasing patterns. From lead generation to sales and customer service to technical support, your daily operations can run more efficiently when you integrate CRM systems with multiple departments.

Whereas, an off-the-shelf CRM system has a specific set of features and functionalities any company can use. They are not intuitive to your unique processes in the way a custom CRM system is. However, off-the-shelf CRM tools are readily available, easy to install and fulfill basic purposes for many small businesses.

On the core level, all CRM software collects information and stores it in a centralized database that is like an Excel spreadsheet. This centralized database will help backup all your data, track and collect information based on your business needs.

Both custom CRM and off-the-shelf CRM work for various purposes and business verticals, but if you are planning to choose a reliable customer CRM system, understand the pros and cons between these two;

Pros of Custom CRM Software

There are many benefits you can get from custom CRM software such as,

A custom CRM solution will help you form a seamless integration within the immediate environment. It will be easier to integrate your workforce, applications, team members from different departments into a single unified system to better your performance.

The important reason to go for custom CRM software is to get increased security for your data. It’s difficult for third parties to access the data, as they fully protect from malicious activities and cyber-attacks. Engineers use the latest technologies in custom CRM software to keep your system protected from unwanted and unnecessary viruses.

We build CRM from scratch based on your company’s needs, visions, goals, and objectives. A custom CRM solution is completely scalable where you can add other features and facilities based on your company’s growth.

A custom CRM software will help you monitor and analyze your company’s growth results, sales, and marketing strategies to help you develop sophisticated and competitive strategies to stay ahead of your competition with timely reports and real-time processing.

Another important pro of having custom CRM software is you can update your software without waiting for any third-party vendor or getting permission to add on additional features or revamp your system completely.

Pros of Off-the-Shelf Software

There are plenty of benefits of off-the-shelf CRM software such as,

This tool offers a set of features that help you access, track and record customers’ data and information for better customer service and engagement.

Most off-the-shelf software is readily available.

It is easier to install, and you need not wait for any team members to come and do the installation.

You can quickly connect and integrate the off-the-shelf CRM software with many popular services and other software systems.

Most of the prepacked CRM solutions offer free trials and demos which you can get at no cost to check whether it meets the company’s needs by going for off-the-shelf CRM software.

Bottom Line

If you want highly secure and scalable software, go for a custom CRM that can help you stay protected from cyber-attacks and have control over your information. A custom solution is tailor-made according to your specific needs so that they’ll always be the best fit to analyze your situation and the right solutions for your business.

To invest in the right CRM solution for your company, you can definitely contact us as we can offer you the top CRM consulting services for establishing the best CRM strategy for your business.

How Creating a Mobile Strategy Will Boost Your Business Growth?

Mobile experiences are becoming popular and important nowadays. Many B2B companies are focusing on developing strong mobile strategies to widen mobile traffic than web traffic because of the usage of smartphones. From the past decade, we have been moving towards a more mobile world where people are opting for mobile-friendly options and businesses are prone to offer services and products that fit these criteria.

Why is Going Mobile Important?

A few years back, every business focused on having a website for keepsake just to attract customers that come through the internet. But this strategy is no longer working, as customers devote their time to online shopping through in-app experiences. Users find it easy to access and carry out purchases through a smartphone. This increased shift towards smartphones is encouraging companies to go mobile to improve their customer service and engagement.

Having a mobile, responsive website and a mobile app is the recent mobile strategy that has helped many businesses to grow and expand and their businesses globally. People browse for products and services through smartphones, which makes it very important for companies to uncover mobile-specific features that would benefit users. These include installing locators, a mobile coupon camping, or a cross channel ad campaign.

How Mobile Strategies Work?

Mobile strategies are not only based on the mobile but also paves a way to attract customers from across various platforms. It helps in getting more tailored information, better engagement with the brand, and a seamless experience from on-screen to in-store services. Most small businesses and startups do not understand how effectively mobile apps could promote their businesses as they find building apps an expensive and time-consuming process.

However, when you understand the different benefits of implementing mobile strategies, you can adapt easily to marketing trends to improve your business revenue and stay ahead of your competitors. Here are a few mobile strategies you can opt for,

Build Mobile Apps and Mobile Sites

Apps and mobile sites serve different purposes, and companies should address both these areas for reaching a wider audience.

Mobile sites simplify the shopping experience, provide on-the-go services, basic information, and contact details about your brand and also help customers to solve problems and queries by reaching the customer service center through a responsive, mobile website.

A mobile app is one of the powerful tools for customer retention and loyalty. It helps in offering a lot of discounts, promotions, and notifications in real-time to keep your audience engaged with your brand and make repetitive purchases.

Focus on Social Media Advertising

Most businesses prefer to engage with their customers through social media, as it has become essential in this era. Organic reach on social media platforms such as Facebook, Twitter, Instagram can help companies to build brand visibility and connect with global audiences. It is much simpler to get orders, purchases, and sales through social media than building stores at various locations.

You can hire a social media marketing company for promoting your brand, creating engaging content, and implementing amazing features that will boost your fan base naturally. This will help get more likes, followers, and engagements organically for your brand.

Having a good social media presence will help in gaining awareness about customers, competitors, and campaigns that will help you be vigilant about your business and its performance. Social media intelligence is essential to every company that wants to build up a sustainable business in the long haul.

Implement a Multi-Screen Marketing Strategy

With plenty of digital innovations such as smartphones, tablets, and laptops, companies should be aware of the surge in multi-screen behavior. Businesses should create a multi-screen strategy for engaging with different audiences, as single-screen strategies have become outdated.

Many brands feature advertisements on TV, websites, apps, and other platforms that offer plenty of exposure and reach among audiences. However, campaigns must rely on multiple screens rather than focusing on a single screen campaign, which is why it is best to adjust your marketing campaigns based on device, location, and time for maximum ROI.

Bottom Line

Mobile e-Commerce and mobile device sales are unlikely to diminish because of the increase in using apps and smartphones. If you have not implemented a mobile strategy for your business, then it is time for you to reconsider your strategies and adopt the best mobile strategy to monitor your operations and better your results.