Why Is Being Consistent Online More Important Than Going Viral?

Most brands dream of going viral. When your content gets shared by millions within a few hours, you will be on cloud nine. The passionate experience of attracting a large group of audience may give you a speck of adrenaline rush in the moment. But will it matter in the long run? As a leading digital marketing company in Chennai, we would rather help our clients see beyond the veil than create a delusion.

Being a popular brand with millions of followers and subscribers on social media is the goal for all startups and small businesses. We chase instant attraction from customers by choosing one strategy after another just to keep the whirlwind of going viral fantasy alive. But going viral is far more easily said than done.

There are many companies that sell you this dream of increasing your brand reach and awareness. You may invest in these strategies in the hope of making your brand become popular within a short span of time. However, if you don’t understand how content works on the digital platform, you may be disappointed in the idea of creating a concrete formula for success.

Trust Builds Consistency

“It’s Easy to Make Something Viral, But Longevity and Consistency, That’s hard.”

Many popular brands and business tycoons have acknowledged the fact that we live in a world that loves attention and instant gratification, but only successful brands understand that hard work is the only way to sustenance. People have emphasized a lot on the hope of “going viral” and achieving overnight success with thousands of likes, shares and comments.

But are they willing to invest in the viral ones? Do we look at brands that pop up randomly or choose ones that have been consistently delivering results?

Trust makes the audience stick to a brand. Building everlasting relationships with customers from day one creates a bond that stands tall against all the odds. Every product, video, blog post or service you launch, there are customers that appreciate your efforts. When you offer personalized services, it creates a strong rapport between your brand and the audience. It helps people to trust your brand. That’s immensely more valuable than a onetime hit.

Getting Audience is As Hard as Sustaining Them

Communicating with your followers matter the most in creating valuable and consistent content. Consistently producing quality content will bring in more audience for your brand than a viral video. You need to understand the needs, behaviors and buying patterns of your customers and ask for feedback to create a loyal audience.

Building a firm foundation of a loyal audience should be your priority rather than attaining several random people that have no interest in the products or service you offer. Keep aiming to work more, blog more and share videos consistently; you may one day become an internet phenomenon.

Forget Going Viral, Instead Offer Value

Viral content can have a big impact on the culture and lifestyle. There is a growing audience of social media influencers that steal the limelight with their sudden pangs of internet fame. But do they have staying power?

Going viral is like a hit and miss accident. The chances of people keeping their attention on these individuals are uncertain. Many have openly regretted this entire experience because of the pressure and publicity. When you have a concrete agenda, you will not focus on getting a 15-minute internet fame. It will not be a content strategy for your business.

If you want your brand to have long-term success, quit your focus on short-lived attention and fleeting fans. Rather invest in the right content marketing strategies to create useful and authentic content regularly.

In need of a digital marketing expert? Contact us!

8 Important Factors to Consider When Developing Custom Healthcare Software

Healthcare professionals recognize custom software development as an important part of healthcare business in the new digital world. Many healthcare organizations are implementing solutions that are secure, flexible and integrated with their workflow to reduce development costs, deliver better services to healthcare practitioners and enhance efficiency within their organizations.

App development is an excellent entity for healthcare professionals to invest, as there is a growing market for custom healthcare services. This is the best time to develop a mobile health app or customized healthcare software.

You can develop health and wellness apps, apps for storing and collecting various medical information, software for monitoring drug intake and treatment criteria and medical tools for interacting with a specific medical center or clinic. Create a variety of medical applications for healthcare professionals interested in remote diagnosing and monitoring and medical management.

If you are developing a custom healthcare software for your clinic, hospital or organization, you need to consider these factors before entering the developmental stages.

1. Operational Flexibility

When you are deciding to develop a custom healthcare software for your organization, focus first on the mobility solutions. You should target more than one platform as an app developer. Create apps that are compatible on tablets, smartphones, laptops and desktops to accommodate more functionality. Operational flexibility plays a key role in making software work seamlessly on a variety of platforms.

2. UI/UX Design

User Interface and Design plays a major role in custom healthcare development because both patients and doctors must enter data and need to track plenty of information on regular intervals. Create an UI UX design that is user friendly and flexible. It must be easy for doctors to record their visits and update each patient history and patients to track their medical issues and remedies via the app or health custom software. You must include fonts, colours and images that support joy and positive energy. With UI/UX, all the elements should be visible and easy to use.

3. Security

Patient’s personal information, medical history, test results and prescriptions are confidential which makes data security a priority while considering a customized healthcare software. Processing and storing of information through digital healthcare software poses a significant risk of confidential information leakage and chances of cyber attacks. Therefore, develop software with greater data encryption and device security. Both incoming and outgoing data should be encrypted and the user should feel confidential and safe while sending and receiving data such as medical files. Use multi-factor authentication with the password and voice identification, fingerprint or retinal scan to keep the information secure.

4. Data Synchronization

Based on the type of software you choose, integrate data synchronization for real-time updates. Develop a system for updating the information about the current stock of drugs, medicines and also patient data like adding new prescriptions or test data results. The data collected through patients, reports and recovery data should be stored in a structured format.

5. API Components

Application programming interface (API) is a tool that executes a specific task of interaction with the software. You may have to use API components to authenticate and access the patient’s repository and also add additional APIs for suppliers and vendors to keep your software interoperable and scalable. Integrating different Technologies such as smart wearables, smart fitness equipment, hospital equipment and other remote medical care gadgets requires various APIs that can bridge the gap between interacting with each other and exchange of data.

6. Developmental Costs

Budget and delivery time can play an important role in deciding whether you want to create a custom health app or a medical software for your organization. You should first check the objectives in developing the software and also the features that you may require and the cost for developing this software. Based on the budget and how fast you want the app to be developed, the developmental costs can vary.

7. Comprehensive Testing

Testing is always a crucial part of any software development. Be extra cautious in checking the quality of the healthcare software because there is the risk of a patient’s life and the reputation of your organization intact. You need to test the strategy and execution methods, features and functionality of the healthcare software solution before implementation. Test the security, authenticity like HIPAA compliance, accuracy and preciseness of services. Check your apps performance by setting high load and performance benchmarks and your app compatibility with different platforms such as iOS, Android, Windows, and other browsers.

8. Maintenance and Support

After launching your customized healthcare software, maintenance and support becomes crucial to keep the app in the right shape and sustainability in the competitive healthcare market. It is important to create a rewarding partnership with an experienced healthcare app development company for maintaining your customized software for fixing bugs, adding updates and incorporating customer feedback and future innovations.

Bottom Line

Customized healthcare software creates a great interaction between a patient and a doctor and helps in solving several problems such as customer loyalty, saving time, patient awareness and increasing staff efficiency. If you are looking to create a new tool for your business to tap into the custom healthcare opportunities, you can trust us. We offer the best expertise in the healthcare industry to strengthen your product and bring additional value to your business.

10 Ways Custom Mobile Applications Can Improve Business

Custom mobile apps are gaining momentum in recent years because of its vast benefits with customer engagement and additional revenue opportunities. Many business owners believe that custom mobile apps are the right way to increase customer databases and create personalized products to benefit audiences in the long run.

Businesses of all kinds; whether small, medium or large are taking advantage of customized mobile apps to increase their productivity and stay competitive. Customized mobile apps is a successful marketing strategy to help build communication with potential and existing customers. Many companies are looking for different ways to take the customized mobile application solutions to a new level by targeting audiences through mobile devices.

Custom mobile apps can be partially or fully personalized based on your business needs. It helps in catering to the needs of a particular audience rather than providing a solution to a large group. Here are the best 10 benefits of using customized mobile applications for businesses;

Mobile App Customization

Create a customized mobile app for your brand to gain popularity and reach among a wider audience. Though thousands of apps are being created on Google and iOS app stores daily, you need a customized mobile app to overcome competition and set an impression on your customers. Customizing your mobile app based on the needs of your targeted customers will enhance customer engagement and offering personalized services keeps your users hooked to the app.

Better First Impressions

Personalize your app homepage with creative welcome greetings and colorful images to keep your customers’ interest in your brand for a longer time. Creating better first impressions will bring in plenty of customers to your brand.

When you create a customized platform within the app that represents your brand visions, products and services, many users will consider using your app to purchase and search for information. When you provide accurate information about your company on the homepage, it makes customers to be extremely engaging and even suggests your brand app to their friends and family members.

Push Notifications

When you are in a competitive business world, it is very important to maintain good communication with your app users. Push notifications are one of the best ways to keep your customers entertained and interested in your brand. With custom mobile apps solutions you can maintain instant contact, send instant messages, make phone calls and even reply to customer queries immediately.

You can notify customers about a new product and even recommend purchase through push notifications. When a customer receives a notification from your brand, there are plenty of chances for them to download your app and even prolong the engagement with notifications.

In-App Community

A significant advantage of using a customized mobile app is the in-app community feature, which will motivate users in using your app. When you create an in-app community, it will help them find solutions for queries by engaging with the community audience. You can use social media platforms to increase potential customers by using customized content, sharing tips and tricks and networking with each other. It is a great way to help increase your audience and customer engagement.

Appreciation and Rewards

You can expand marketing strategies to bring additional profits with appreciation and reward features on your customized mobile app to keep your audience interested in your brand. The app can analyze your user’s interest helping create powerful marketing strategies and implement user based campaigns for a specific user or a group of audiences. You can reward them with points that can help bring in a lot of potential customers to your business.

User Engagement

One of the most successful strategies of customized mobile apps is improving customer engagement and service. E-commerce sales are being driven by customized mobile apps, triggering many companies to use this strategy for gaining maximum profit.

It is important for customers to review your products and services and send constructive feedback for the growth of your business. Having a customized mobile app platform will help improve your user engagement. You can share content across various channels, customize app campaigns, and reach your target audiences with ease.

When you offer customers the experience of giving feedback and suggestions about your brand, it will help improve your business strategies and marketing techniques for better sustainability in the market.

Direct Marketing Channel

A custom mobile app is a great tool to provide all the information to your customers directly. It includes general info, prices, booking, product, search features, user accounts, messenger, and much more.

These features will help customers to browse your products, services and make instant purchases using your in-app payment facilities. This is a great platform for customers to avail offers, discounts, and valuable coupons from your brand. You can also place advertisements and images for improving your sales through the app.

Loyalty Programs

A custom mobile app can help customers collect appreciation points through personalized loyalty programs. When a brand offers digital loyalty programs through mobile apps, it results in more downloads and more return customers. It greatly contributes to your brand awareness, customer retention, and loyalty of your brand.

The more you can get customers involved with your app loyalty programs, the sooner they will be interested to buy your product or services. They will also make recommendations to other people about your brand. We can also integrate Facebook and email marketing with your loyalty programs to gain social media followers.

Geolocation and Map Integration

Even though you can make customers buy products from your mobile app, there are users that still love to enter your store for visual experience. You can customize mobile apps with your location and map integration features, which will help your customers to know exactly where to find you with detailed directions. It is easy for customers to purchase your products and services by entering your store in a newer city or state.

Revenue Generation

Custom mobile apps expand grand avenues of revenue generation for a brand. You can collaborate with third parties and make exclusive brand specific strategies to extend your services to customers globally. Add-on many features and services from other companies to create potential services and products based on your customer interest and buying patterns.

Increase your revenue through third-party vendors that increase the sales triggered through the app. Custom mobile applications allow you to capitalize on various revenue generations, increasing your scope for scalability and sustainability.

Do you want to create a custom mobile app? Get in touch with us for innovative ideas.

Custom CRM vs Off-the-Shelf CRM

There are many technologies that provide a better customer experience, including customer relationship management platforms that have become quintessential and ubiquitous in recent years. Small businesses and startups can access customers’ information and their interactions in a central location through these brilliant cloud-based platforms.

CRM can provide a personalized experience to customers by analyzing their shopping patterns, sales data, and even integrating e-Commerce components to improve the business. There are two types of customer relationship management platforms; custom CRM and off-the-shelf CRM.

Before analyzing the CRM options available in the market, consider the possibilities of a custom CRM because it is better than an off-the-shelf CRM. Using a customized CRM can influence the value of the business in the global market. Since we create customized CRM software, we would help you choose the right CRM software for your business.

Difference Between Custom CRM and Off-the-Shelf CRM

A custom customer relationship management software caters to the needs of businesses by packing in features and functionalities that can help analyze, track and record, your customers’ behavior and purchasing patterns. From lead generation to sales and customer service to technical support, your daily operations can run more efficiently when you integrate CRM systems with multiple departments.

Whereas, an off-the-shelf CRM system has a specific set of features and functionalities any company can use. They are not intuitive to your unique processes in the way a custom CRM system is. However, off-the-shelf CRM tools are readily available, easy to install and fulfill basic purposes for many small businesses.

On the core level, all CRM software collects information and stores it in a centralized database that is like an Excel spreadsheet. This centralized database will help backup all your data, track and collect information based on your business needs.

Both custom CRM and off-the-shelf CRM work for various purposes and business verticals, but if you are planning to choose a reliable customer CRM system, understand the pros and cons between these two;

Pros of Custom CRM Software

There are many benefits you can get from custom CRM software such as,

A custom CRM solution will help you form a seamless integration within the immediate environment. It will be easier to integrate your workforce, applications, team members from different departments into a single unified system to better your performance.

The important reason to go for custom CRM software is to get increased security for your data. It’s difficult for third parties to access the data, as they fully protect from malicious activities and cyber-attacks. Engineers use the latest technologies in custom CRM software to keep your system protected from unwanted and unnecessary viruses.

We build CRM from scratch based on your company’s needs, visions, goals, and objectives. A custom CRM solution is completely scalable where you can add other features and facilities based on your company’s growth.

A custom CRM software will help you monitor and analyze your company’s growth results, sales, and marketing strategies to help you develop sophisticated and competitive strategies to stay ahead of your competition with timely reports and real-time processing.

Another important pro of having custom CRM software is you can update your software without waiting for any third-party vendor or getting permission to add on additional features or revamp your system completely.

Pros of Off-the-Shelf Software

There are plenty of benefits of off-the-shelf CRM software such as,

This tool offers a set of features that help you access, track and record customers’ data and information for better customer service and engagement.

Most off-the-shelf software is readily available.

It is easier to install, and you need not wait for any team members to come and do the installation.

You can quickly connect and integrate the off-the-shelf CRM software with many popular services and other software systems.

Most of the prepacked CRM solutions offer free trials and demos which you can get at no cost to check whether it meets the company’s needs by going for off-the-shelf CRM software.

Bottom Line

If you want highly secure and scalable software, go for a custom CRM that can help you stay protected from cyber-attacks and have control over your information. A custom solution is tailor-made according to your specific needs so that they’ll always be the best fit to analyze your situation and the right solutions for your business.

To invest in the right CRM solution for your company, you can definitely contact us as we can offer you the top CRM consulting services for establishing the best CRM strategy for your business.

How Creating a Mobile Strategy Will Boost Your Business Growth?

Mobile experiences are becoming popular and important nowadays. Many B2B companies are focusing on developing strong mobile strategies to widen mobile traffic than web traffic because of the usage of smartphones. From the past decade, we have been moving towards a more mobile world where people are opting for mobile-friendly options and businesses are prone to offer services and products that fit these criteria.

Why is Going Mobile Important?

A few years back, every business focused on having a website for keepsake just to attract customers that come through the internet. But this strategy is no longer working, as customers devote their time to online shopping through in-app experiences. Users find it easy to access and carry out purchases through a smartphone. This increased shift towards smartphones is encouraging companies to go mobile to improve their customer service and engagement.

Having a mobile, responsive website and a mobile app is the recent mobile strategy that has helped many businesses to grow and expand and their businesses globally. People browse for products and services through smartphones, which makes it very important for companies to uncover mobile-specific features that would benefit users. These include installing locators, a mobile coupon camping, or a cross channel ad campaign.

How Mobile Strategies Work?

Mobile strategies are not only based on the mobile but also paves a way to attract customers from across various platforms. It helps in getting more tailored information, better engagement with the brand, and a seamless experience from on-screen to in-store services. Most small businesses and startups do not understand how effectively mobile apps could promote their businesses as they find building apps an expensive and time-consuming process.

However, when you understand the different benefits of implementing mobile strategies, you can adapt easily to marketing trends to improve your business revenue and stay ahead of your competitors. Here are a few mobile strategies you can opt for,

Build Mobile Apps and Mobile Sites

Apps and mobile sites serve different purposes, and companies should address both these areas for reaching a wider audience.

Mobile sites simplify the shopping experience, provide on-the-go services, basic information, and contact details about your brand and also help customers to solve problems and queries by reaching the customer service center through a responsive, mobile website.

A mobile app is one of the powerful tools for customer retention and loyalty. It helps in offering a lot of discounts, promotions, and notifications in real-time to keep your audience engaged with your brand and make repetitive purchases.

Focus on Social Media Advertising

Most businesses prefer to engage with their customers through social media, as it has become essential in this era. Organic reach on social media platforms such as Facebook, Twitter, Instagram can help companies to build brand visibility and connect with global audiences. It is much simpler to get orders, purchases, and sales through social media than building stores at various locations.

You can hire a social media marketing company for promoting your brand, creating engaging content, and implementing amazing features that will boost your fan base naturally. This will help get more likes, followers, and engagements organically for your brand.

Having a good social media presence will help in gaining awareness about customers, competitors, and campaigns that will help you be vigilant about your business and its performance. Social media intelligence is essential to every company that wants to build up a sustainable business in the long haul.

Implement a Multi-Screen Marketing Strategy

With plenty of digital innovations such as smartphones, tablets, and laptops, companies should be aware of the surge in multi-screen behavior. Businesses should create a multi-screen strategy for engaging with different audiences, as single-screen strategies have become outdated.

Many brands feature advertisements on TV, websites, apps, and other platforms that offer plenty of exposure and reach among audiences. However, campaigns must rely on multiple screens rather than focusing on a single screen campaign, which is why it is best to adjust your marketing campaigns based on device, location, and time for maximum ROI.

Bottom Line

Mobile e-Commerce and mobile device sales are unlikely to diminish because of the increase in using apps and smartphones. If you have not implemented a mobile strategy for your business, then it is time for you to reconsider your strategies and adopt the best mobile strategy to monitor your operations and better your results.

5 Reasons Why You Should Upgrade Your CRM Software

Do you often hesitate to upgrade your CRM software? If you have installed a customer relationship management software in your company and are facing issues; it could be because of the negative repercussions of sticking with an older version of the software. It is important to invest in a CRM tool for your company for better employee productivity, customer relationship, sales, and revenue. If you have outdated software, it might delay or hinder your company’s continued success, and upgrading to the latest version of CRM software can help your company in various ways.

Here are the 5 reasons to upgrade your CRM software,

Cost Reduction

Customer Relationship Management (CRM) tool is an expensive investment and investing in a newer version of your software could cause a hole in your pocket. Instead of choosing to go for a unique off-the-shelf CRM tool, you can fix annoying bugs and glitches in the older version with simple updates. This will save your staff some time, headaches, and also money in the long run. Updating your CRM software is less expensive compared to buying a new whole product.

Efficient Productivity

Customer relationship management tool is one of the best investments for any management to enhance their employee’s productivity and workflow. It helps you to stay connected with the top management and the workforce with effective communication tools and collaboration software. However, if you have an older version of the software, you can face problems in sharing information, sending data between teams; leading to reduced productivity and team cooperation. When you find issues becoming obvious because of outdated software, it is best to update to streamline your processes and make everyday activities easier for your employees.

Heighten Competition

Though you have good business and financial gains throughout the year. Having an outdated version of a CRM tool can hinder your sales and revenue in the future. CRM is a great tool to improve your marketing strategies, boost sales and revenue in the organization with the help of the Data Analytics system. When you have outdated CRM software, it can lead to wrongful predictions and forecasts which can influence your new strategies, products, and services that you are trying to launch in the market. That’s bad for your business; so keeping up-to-date software can help to get ahead of your competitors.

Customer Satisfaction

Customers are the backbone of any business. Creating trustworthy relationships becomes the prime criteria to have a successful business. CRM helps create valuable customer service and customer engagement with a centralized database and other features. It can help track, record, and store customers’ data, history, buying patterns, and queries for management to offer personalized services to their customers. When you have outdated software, your company is prone to face a delay in catering to the needs of the customers. This can be because of a lack of proper information and hindrance in giving instant solutions to customers. It can cause your existing and potential customers to become dissatisfied and unhappy with your brand. It is always better to update your CRM software for good customer interaction, customer retention, and loyalty.

Business Continuity

Upgrading your CRM software will help your business continuity by decreasing the chances of unnecessary failures. If you are working with an older version of CRM software, it might lack important security updates, new features, and integrations with current technology trends that can hinder the progress of your business. It is important to have a supported software for the latest features, security updates, and integrations to implement bug fixes and avoid issues. An updated CRM software can also help you keep your business secured by protecting your systems and applications from viruses, spyware, and other types of malicious software.

How Evolution of Technology Has Impacted Businesses Over the Years?

There have been many changes in the world of technology and businesses today wouldn’t survive if there were no technological innovations. With the help of technological devices, people can buy things from the convenience of their homes, make online transactions, and also get information anywhere.

Technology has helped people to do business in a modern way by increasing their possibilities of making access to a wider market compared to what has been available for them before. Sales drive businesses and potential customers. Technology has made it possible to put businesses out there for potential clients by enhancing brand visibility and reach to global customers.

Over the years, many successful businesses have prospered by making global communications workable through chat, messages, calls, emails, social media apps, and other seamless communication. It has changed the way we look and do everything, no matter in what industry or aspect of life we are in.

Let’s find the impact of technology on business over the past few years and how it has influenced small businesses and startups to grow more and become popular.

One of the greatest benefits of technology is convenience. People have instant access to everything they could want in today’s world. Smartphones have become one of the brilliant innovations in recent years, which has helped businesses to go online and reach a wider market to keep their company’s flourished and customers engaged with their brand.

Technology Helps Businesses Be Competitive

The success of a business lies in overcoming obstacles and competition. No matter how adept and competent you might be with your industry, a healthy chunk of your company’s success will always depend on how open you are in adapting to newer technology. If you are a small business owner, looking to keep a competitive edge over the rest of the market and tackle challenges, do not overlook technology as the first place to expand or improve your competitive strategy. Many current technological solutions may deserve a spot in your business to stay ahead of the competition.

Be it new clients, communications, product orders, or to launch a new service you must incorporate the right technology to get the attention and attraction you need from the public audience.

For example, the right Customer Relationship Management (CRM) program can be a secret weapon if you are trying to stay ahead of your competitors. CRM tool helps in integrating your customer information, manage complaints, and also improve your customer service. It can keep tabs on the data of your clients and customers and help gain an edge by making use of Data Analytics to reach a better position in your industry.

About half of the world’s population has become digitally involved to work, socialize, shop, and organize their day-to-day based on smartphone technology. Going mobile will be one of the best technological innovations to implement in your business to keep the competition in check and provide solid security for your business and build your network.

Technology Makes Businesses be Highly Productive

Small and medium-sized businesses are constantly looking for new technologies to create a workforce that is more productive, efficient, and innovative in recent years. Having a seamless and organized workflow helps in improving the productivity, sales, and revenue of the organization. Many technological innovations help increase the productivity of your business and connect dispersed workforces with automated and easily manageable tools.

If you want your employees to be productive, then they need instant access to business information data and mobile-friendly technologies to be in touch with both offsite and onsite work. Cloud-based systems and products are one of the best collaboration tools that are essential for business owners to better their employee productivity.

Collaboration is essential for businesses to create better teamwork and various types of communication such as phone calls, instant messaging, conferences, video chat, and other help employees to pass on information in real-time and produce robust solutions.

Customer Relationship Management (CRM) systems help in increasing consistency in your relations with customers that increase productivity and profitability in your company. The centralized database keeps track of your customer’s history, purchase patterns, and issues to offer more personalized services to your customers. The same system allows employees to get organized by eliminating mundane, repetitive information and tasks with automation.

Mobile apps help employees to work in remote areas and also be in touch with their superiors 24/7. Many features such as voicemail, email, follow-up, caller ID ensures employees never miss a meeting or a phone call to maintain their consistent level of professionalism.

Technology Expands Communication

Communication in the workplace has been the long driver of productivity and revenue for small business and startup companies. Whether it’s through meetings, emails, messages, texts, calls, updates, and thoughts, people need a way to share them with one another to keep things on track. There are various recent innovations in the communication systems where smartphones have become one of the most important communication devices in today’s world.

Mobile apps and automation tools help in transmitting your messages to your team members, helping them take the actions required to create a seamless workflow within the organization. We can enhance collaboration and work together with free tools such as Slack, Hangouts, Skype, WhatsApp, and other communication apps that help people to stay connected.

Virtual assistants and chatbots help in providing excellent customer services by being in touch with their queries and offering instant solutions. If you want to improve your customer loyalty, engaging with your customers will become the prime factor in the long haul.

Technology Reduces Human Error

To err is human, but technology will help you save the day. Humans are naturally unreliable and we expect them to make errors because of certain behavioral factors such as mental distraction, memory loss, and lack of skill or knowledge. This can easily lead to various mistakes that can cost time and money for business owners. There is a better way to eliminate typical human mistakes and train the employees with the help of technology.

Most businesses often face technical computer issues that can cause them to lose files or delete work, which can annoy in day-to-day activities. There are many tools that can help in keeping all your lost files or work for 30 days and also help you restore the deleted file through your cloud storage system. We may forget appointments or deadlines because of memory mistakes, and technology has helped humans to keep track of their appointment schedule with the help of digital calendars across all your devices. This digital calendar platform and apps provide alerts and notifications in advance to remind your schedules and upcoming events.

Technology offers a multitude of ways to automate financial processes through payment apps and other payment gateways that help online invoicing and payment systems a boon for the financial market and businesses.

As humans, we are incredibly skilled and talented, however, there is always room for improvement for producing our best in a way. Technology makes us a better human by figuring out new technologies that can help improve our business by saving time and money.

8 Reasons Customers Prefer Mobile Apps for Business

Figuring out a way to increase your sales and outrun your competitors? Get a Mobile App!

Most millennials prefer to shop online nowadays because of the convenience and comfort. It has become easy for people to search for products over their mobile app than physically visiting a store. From local to branded items, customers can find many deals, offers, and discounts on the app from the comfort of their abode.

People need plenty of options before buying their desired item online. They check reviews, compare prices, shipping features, and brands to complete results. Mobile phones are not a device for communication anymore. They are the secret weapons behind multimillion businesses and revenue as they packed with various applications, utilities, and features.

With just a click away, customers can fulfill their needs and expectations. Therefore, it becomes crucial for startups, small businesses, and enterprises to go mobile. Here are a few reasons customers prefer brands that have an app to a physical store.

1. Apps are Versatile

We can create mobile apps for any entity, as the solutions are versatile. From shopping, gaming, eCommerce, academic, entertainment, social media, or philosophy, you can create a mobile app for any purpose. People are looking for things all the time and the best way o grow your business is by creating a business mobile app.

Apps have versatile features such as In-app payments, Social Media integration, and User Feedback. By creating a mobile app for your business, you can attract a lot of customers to your brand. Customers can search for a product, compare prices and features, place an order and make payment through the app at a faster rate. The product can be shipped directly to their address within a few days.

Customers can share their feedback, review, and even recommend your brand to their family and friends through the app. They like, follow and share their brand information on social media for increasing their popularity.

2. Apps Come in Different Sizes

There are two large platforms that drive the most sales and revenue globally for online business, and apps are compatible with both Android and iOS platforms. You can compete with global brands with a business app that is compatible with both platforms. According to statistics, about $123 billion in revenue has been recorded last year through mobile commerce.

Customers prefer mobile apps to make purchases compared to a physical store. Apps come in different shapes, sizes, and configurations, which makes customers have a pleasant shopping experience. In recent times, you can personalize mobile app search results by analyzing customers’ preferences and delivering choices depending on your customers’ behavior.

3. Apps are Easy to Access

People adopt technology to save time and make things simpler. Brands must build shopping apps that can enhance the life of a shopaholic. Retailers love to shop online by engaging with the business app as it is convenient to look for products and place their orders and receive them on time.

Retailers who are in for more profits and revenue must develop a mobile app for minimizing friction to purchase products and make the shopper’s lives more convenient. It is easy to download an app to search for a new product and place an order compared to visiting a shop nearby.

4. Apps Help Resolve Issues Faster

Most brands have heavily focused on creating personalized services through the mobile app by focusing on the customer shopping patterns. Customers prefer the mobile app to do business is because of the customer services through the online app. Building customer loyalty is one of the prime factors that drive customers in sticking to a business.

Service managers can access the information with a mobile application, and customers can interact with them in a timely manner. They can place their queries, orders, and issues through text messages, calls, or email on the app. This is a faster way to offer solutions compared to resolving issues physically.

Mobile apps provide the advantage of 24/7 services to their customers and they can place an order, any day, and get it delivered within a few hours. Virtual assistants, chatbots, make it easier for customers to buy products and solve their issues.

5. Apps Offer Personalized Services

Customers need personalized services for creating a trustworthy and repetitive business. A brand that is effective in building repetitive sales makes its customers feel valued by offering special combo packages and discounts based on the customer’s loyalty and history.

Personalized services make customers feel important and valued. Many companies provide discounts or loyalty points on the app. They record and analyze the customer shopping patterns to help them get better search results and desired products. Apps help record the history, search results, and shopping patterns of customers which helps businesses to offer better services compared to in-house sales representatives.

6. Apps Appeal to Potential Customers

It is easier for customers to look for a new brand online through an app. You can use the app icon as the prominent feature on your homepage to make customers download the app for placing orders. This makes it easy for new customers to visit your app than your website for future purchases. It is easy to send notifications through messages, emails, and social media pop-ups to make people shop online.

7. Apps Enhance Buying Experience

As we now live in a customer-focused world, it is important for brands to deliver high-quality customer service. Business apps are the second most popular category of apps for online shopping. By having a dedicated app for your business, you can enhance customer service and engagement as young smartphone users spend more time on apps than any other age group.

When a customer visits your app, they are prone to make a purchase as it is appealing to them compared to visiting a store. With discounts and in-app payment features, the chances of them deciding to make a purchase are relatively higher.

8. Apps Are Quick to Load

Customers are impatient and want quicker results; they do not have the time to browse on different products or unwanted advertisements. They make smart choices and apps are the right entities to help customers make informed decisions. The time a customer takes to drive to your store or search your website is greater compared to clicking on your app icon.

Apps load within a minute and make it convenient for customers to look for their desired product. Most customers love to self-serve and automating your app can also help them address issues and a 24/7 operation service can make it easier for making purchases and to contact you.

5 Secrets Digital Marketing Experts Use to Rank Your Content

Are you finding it difficult to get higher rankings for your website on Google? Is your content getting less attention, visibility, and followers on social media?

With many bloggers, influencers, and online business owners booming on the internet, it’s becoming competitive for startups, small businesses to create an impression among the public. Content marketing has become a tricky thing to tackle nowadays.

It confuses most of us between focusing on newer content strategies or hiring professional digital marketing experts to do the job. There are both pros and cons in creating newer content strategies because some may take off in a few days while some may never get the popularity.

But hiring experts to publicize your content can be a profitable gamble. Many professional companies like us, who have a team of dedicated content marketing experts that can create strategies based on your company’s goals, audience, niche, products, and services. There’s a vast difference in the technical experts’ used to rank your content on Google compared to other traditional SEO methods.

Since it varies from one company to another, here we are spilling a few secrets most digital marketing experts used to boost web traffic and Google rankings.

1. Competitive Research

When you want your website to get higher rankings, you must focus on your immediate competition. Most experts take researching on the brand competitors as the primary strategy to meet the expectations. This will help them create the best and accurate content strategy for publicizing your website.

We take time to learn about your competitor’s products, services, existing and potential audience, and compare and analyze it with your brand for better content marketing. Our experts will observe and look at their social media presence, followers, brand campaigns to get an idea about the level of your competitor’s content. When you focus on your direct competitors than indirect ones to tweak your strategies, you can increase your brand identity.

2. Consistent Content

The consistency you maintain in publishing content on your website determines the ability to get ranked on Goggle. The more frequently you are blogging, the higher the chances of getting huge followers and recognition online. By being consistent, you portray a serious responsibility, trust, and connection with your audience.

Most experts publish a set number of blog posts every month to keep customers and get better potential customers. Google favors websites with fresh, relevant, and frequent content, which becomes the key secret that experts used to get the website rank higher. Consistent content help gain more organic and repetitive traffic.

3. Content Linking

Link building is one of the prime secrets of getting high rankings on Google because without backlinks, you will get nil ranks. Most experts generate plenty of backlinks by following trending topics, hashtags, and bloggers. They monitor the competitor’s link acquisitions to enhance your content marketing tactics. Building organic links should be a priority as Google takes excessive backlinks as spamming, which might tarnish your reputation.

Having good referral traffic can also help in building great links for your website. The more customers, bloggers, journalists, and social media followers recommend your site, products, or services, the more you will get more engaged clicks.

4. Customer Analysis

Boosting your conversion rates or content marketing ROI can become easier when you analyze your customer preferences, data, and purchasing patterns. Content marketing can help boost Google rankings when you create relevant content for your existing customers. You need to look at conversion rates, ROI, and consumer metrics such as age, gender, geographical location, the device of use, and other relevant factors.

Experts focus on segmenting your audience and generating accurate content considering all these factors. Words have better meaning and attraction rates among potential audiences. When you publish eye-catching, interesting, and informative content on your website, they will keep coming back for more.

5. Content Repurposing

One of the best secrets for consistent rankings is the ability to repurpose published content in different ways and platforms. Most digital marketing experts recommend converting blog posts and articles into infographics, videos, podcasts, and snippets for better popularity. The attention span of humans is deteriorating, which increases the need for creating short content to keep the audience engaged with your brand and products.

If you want to rank your website higher, use your content effectively. You can publish them on social media sites and ask followers to share them across many popular platforms for better results.

Use valuable content marketing strategies to boost web traffic and google rankings. Short of ideas? Get in touch with our digital marketing experts to get a plan for increasing your brand visibility.

6 Reasons CRM System Fails and Smart Ways to Fix It

Customer relationship management software can be a game-changing tool for many small-scale and established businesses. But there are equal chances of ending up with a failed system in the long run. The probability for your business to expand after implementing a CRM system can vary according to the market trends and objectives.

Many companies still find installing CRM software an enormous risk because of its unpredictability and lack of proper knowledge on the reasons it can fail. Since CRM covers many business verticals such as stakeholders, investors, top management, sales force, marketing, finance, and workforce, it becomes an enormous challenge for companies to look into the issues before implementation. They often end up getting disappointed.

Statistics show that the failure rates of new CRM are between 40-60% which makes it important for us to consider the reasons beforehand to identify it earlier and fix them. Here are the top 6 reasons a CRM system can fail,

1. Lack of Definitive Objectives

When you decide to implement CRM software in your organization, you must first understand the prime aim behind its integration. The more specific your plans and objectives are, the easier to customize a CRM system based on company-specific goals. It is important to integrate the workflow process, customer data, and employees’ roles to design a flexible and adaptable CRM system. Employees and the top management should use this CRM system daily to track the growth and results.

Solution: When you build a CRM system with the right objectives, there are fewer chances for it to be a failure. Get your priorities in check before customization.

2. Lack of Proper Training

A CRM system is like a new add-on to your business, which makes it vital for you to train your employees to get to know the basics of utilizing this software. If you are trying to implement for a shorter period, you must train your team. When you focus on budget and the cost of training your employees, you may increase the chances of making the CRM a failure.

Solution: One of the best ways to train your employees is to break up your implementation into manageable sizes and train them with realistic timelines.

3. Lack of Accurate Data

One of the prime uses of a CRM system is the centralized database with contacts and a history of customers for better service and retention. Data migration can be difficult within a CRM system, which makes it vital to use eligible and accurate data for proper results and management.

Consider eliminating duplicate and unworthy data before feeding it to the CRM system. When you make this decision upfront, it can save a lot of time recording unnecessary data.

4. Lack of Trials and Testing

Before you implement a new CRM system within your business, it is important to test the system before making it live. Even though you may be sure of a perfectly customized CRM for your company, there can be issues while implementing it on a grand scale. Check data conversion rates, reporting, and integration processes to roll out the CRM in a phased manner.

Solution: Run several tests on your CRM before its launch. Rectify the errors and rerun the programs. Ask for feedback and assign dedicated team members for evaluation and testing.

5. Lack of Future Planning

A CRM system is a long-term investment, as it can produce better results in the revenue and marketing aspects of a business with time. Most people compare a CRM system with sales and marketing outputs and try to make changes based on these results. But developing good customer relationships is the focus of implementing CRM and integrating it with sales and marketing can help it grow.

Solution: Have long-term goals and objectives with coherent plans when implementing a CRM system. Don’t abandon the program if it does not produce the desired results. A good CRM system will ebb and flow with your business with refinements, revisions, and expansions for better outcomes in the future.

6. Lack of Right Vendor

Finally, the most important factor that can determine the success and failure of a CRM system is the vendor. Choosing the right vendor for customizing a company-specific CRM can make or break it. There’s no one-size-fits-all tool for customizing a CRM system. Focus on your company-specific needs first than buying expensive off-the-shelf software and customizing an expansive CRM system with many features that you will never use.

Solution: Choose the right vendor and software to make your custom CRM took a successful investment. The cost and quality of the dealer play a key role in finding the right CRM for your business.