5 Reasons Why You Should Upgrade Your CRM Software

Do you often hesitate to upgrade your CRM software? If you have installed a customer relationship management software in your company and are facing issues; it could be because of the negative repercussions of sticking with an older version of the software. It is important to invest in a CRM tool for your company for better employee productivity, customer relationship, sales, and revenue. If you have outdated software, it might delay or hinder your company’s continued success, and upgrading to the latest version of CRM software can help your company in various ways.

Here are the 5 reasons to upgrade your CRM software,

Cost Reduction


Customer Relationship Management (CRM) tool is an expensive investment and investing in a newer version of your software could cause a hole in your pocket. Instead of choosing to go for a unique off-the-shelf CRM tool, you can fix annoying bugs and glitches in the older version with simple updates. This will save your staff some time, headaches, and also money in the long run. Updating your CRM software is less expensive compared to buying a new whole product.

Efficient Productivity

Customer relationship management tool is one of the best investments for any management to enhance their employee’s productivity and workflow. It helps you to stay connected with the top management and the workforce with effective communication tools and collaboration software. However, if you have an older version of the software, you can face problems in sharing information, sending data between teams; leading to reduced productivity and team cooperation. When you find issues becoming obvious because of outdated software, it is best to update to streamline your processes and make everyday activities easier for your employees.

Heighten Competition

Though you have good business and financial gains throughout the year. Having an outdated version of a CRM tool can hinder your sales and revenue in the future. CRM is a great tool to improve your marketing strategies, boost sales and revenue in the organization with the help of the Data Analytics system. When you have outdated CRM software, it can lead to wrongful predictions and forecasts which can influence your new strategies, products, and services that you are trying to launch in the market. That’s bad for your business; so keeping up-to-date software can help to get ahead of your competitors.

Customer Satisfaction

Customers are the backbone of any business. Creating trustworthy relationships becomes the prime criteria to have a successful business. CRM helps create valuable customer service and customer engagement with a centralized database and other features. It can help track, record, and store customers’ data, history, buying patterns, and queries for management to offer personalized services to their customers. When you have outdated software, your company is prone to face a delay in catering to the needs of the customers. This can be because of a lack of proper information and hindrance in giving instant solutions to customers. It can cause your existing and potential customers to become dissatisfied and unhappy with your brand. It is always better to update your CRM software for good customer interaction, customer retention, and loyalty.

Business Continuity

Upgrading your CRM software will help your business continuity by decreasing the chances of unnecessary failures. If you are working with an older version of CRM software, it might lack important security updates, new features, and integrations with current technology trends that can hinder the progress of your business. It is important to have a supported software for the latest features, security updates, and integrations to implement bug fixes and avoid issues. An updated CRM software can also help you keep your business secured by protecting your systems and applications from viruses, spyware, and other types of malicious software.

How Evolution of Technology Has Impacted Businesses Over the Years?

There have been many changes in the world of technology and businesses today wouldn’t survive if there were no technological innovations. With the help of technological devices, people can buy things from the convenience of their homes, make online transactions, and also get information anywhere.

Technology has helped people to do business in a modern way by increasing their possibilities of making access to a wider market compared to what has been available for them before. Sales drive businesses and potential customers. Technology has made it possible to put businesses out there for potential clients by enhancing brand visibility and reach to global customers.

Over the years, many successful businesses have prospered by making global communications workable through chat, messages, calls, emails, social media apps, and other seamless communication. It has changed the way we look and do everything, no matter in what industry or aspect of life we are in.

Let’s find the impact of technology on business over the past few years and how it has influenced small businesses and startups to grow more and become popular.

One of the greatest benefits of technology is convenience. People have instant access to everything they could want in today’s world. Smartphones have become one of the brilliant innovations in recent years, which has helped businesses to go online and reach a wider market to keep their company’s flourished and customers engaged with their brand.

Technology Helps Businesses Be Competitive

The success of a business lies in overcoming obstacles and competition. No matter how adept and competent you might be with your industry, a healthy chunk of your company’s success will always depend on how open you are in adapting to newer technology. If you are a small business owner, looking to keep a competitive edge over the rest of the market and tackle challenges, do not overlook technology as the first place to expand or improve your competitive strategy. Many current technological solutions may deserve a spot in your business to stay ahead of the competition.

Be it new clients, communications, product orders, or to launch a new service you must incorporate the right technology to get the attention and attraction you need from the public audience.

For example, the right Customer Relationship Management (CRM) program can be a secret weapon if you are trying to stay ahead of your competitors. CRM tool helps in integrating your customer information, manage complaints, and also improve your customer service. It can keep tabs on the data of your clients and customers and help gain an edge by making use of Data Analytics to reach a better position in your industry.

About half of the world’s population has become digitally involved to work, socialize, shop, and organize their day-to-day based on smartphone technology. Going mobile will be one of the best technological innovations to implement in your business to keep the competition in check and provide solid security for your business and build your network.

Technology Makes Businesses be Highly Productive

Small and medium-sized businesses are constantly looking for new technologies to create a workforce that is more productive, efficient, and innovative in recent years. Having a seamless and organized workflow helps in improving the productivity, sales, and revenue of the organization. Many technological innovations help increase the productivity of your business and connect dispersed workforces with automated and easily manageable tools.

If you want your employees to be productive, then they need instant access to business information data and mobile-friendly technologies to be in touch with both offsite and onsite work. Cloud-based systems and products are one of the best collaboration tools that are essential for business owners to better their employee productivity.

Collaboration is essential for businesses to create better teamwork and various types of communication such as phone calls, instant messaging, conferences, video chat, and other help employees to pass on information in real-time and produce robust solutions.

Customer Relationship Management (CRM) systems help in increasing consistency in your relations with customers that increase productivity and profitability in your company. The centralized database keeps track of your customer’s history, purchase patterns, and issues to offer more personalized services to your customers. The same system allows employees to get organized by eliminating mundane, repetitive information and tasks with automation.

Mobile apps help employees to work in remote areas and also be in touch with their superiors 24/7. Many features such as voicemail, email, follow-up, caller ID ensures employees never miss a meeting or a phone call to maintain their consistent level of professionalism.

Technology Expands Communication

Communication in the workplace has been the long driver of productivity and revenue for small business and startup companies. Whether it’s through meetings, emails, messages, texts, calls, updates, and thoughts, people need a way to share them with one another to keep things on track. There are various recent innovations in the communication systems where smartphones have become one of the most important communication devices in today’s world.

Mobile apps and automation tools help in transmitting your messages to your team members, helping them take the actions required to create a seamless workflow within the organization. We can enhance collaboration and work together with free tools such as Slack, Hangouts, Skype, WhatsApp, and other communication apps that help people to stay connected.

Virtual assistants and chatbots help in providing excellent customer services by being in touch with their queries and offering instant solutions. If you want to improve your customer loyalty, engaging with your customers will become the prime factor in the long haul.

Technology Reduces Human Error

To err is human, but technology will help you save the day. Humans are naturally unreliable and we expect them to make errors because of certain behavioral factors such as mental distraction, memory loss, and lack of skill or knowledge. This can easily lead to various mistakes that can cost time and money for business owners. There is a better way to eliminate typical human mistakes and train the employees with the help of technology.

Most businesses often face technical computer issues that can cause them to lose files or delete work, which can annoy in day-to-day activities. There are many tools that can help in keeping all your lost files or work for 30 days and also help you restore the deleted file through your cloud storage system. We may forget appointments or deadlines because of memory mistakes, and technology has helped humans to keep track of their appointment schedule with the help of digital calendars across all your devices. This digital calendar platform and apps provide alerts and notifications in advance to remind your schedules and upcoming events.

Technology offers a multitude of ways to automate financial processes through payment apps and other payment gateways that help online invoicing and payment systems a boon for the financial market and businesses.

As humans, we are incredibly skilled and talented, however, there is always room for improvement for producing our best in a way. Technology makes us a better human by figuring out new technologies that can help improve our business by saving time and money.

8 Reasons Customers Prefer Mobile Apps for Business

Figuring out a way to increase your sales and outrun your competitors? Get a Mobile App!

Most millennials prefer to shop online nowadays because of the convenience and comfort. It has become easy for people to search for products over their mobile app than physically visiting a store. From local to branded items, customers can find many deals, offers, and discounts on the app from the comfort of their abode.

People need plenty of options before buying their desired item online. They check reviews, compare prices, shipping features, and brands to complete results. Mobile phones are not a device for communication anymore. They are the secret weapons behind multimillion businesses and revenue as they packed with various applications, utilities, and features.

With just a click away, customers can fulfill their needs and expectations. Therefore, it becomes crucial for startups, small businesses, and enterprises to go mobile. Here are a few reasons customers prefer brands that have an app to a physical store.

1. Apps are Versatile

We can create mobile apps for any entity, as the solutions are versatile. From shopping, gaming, eCommerce, academic, entertainment, social media, or philosophy, you can create a mobile app for any purpose. People are looking for things all the time and the best way o grow your business is by creating a business mobile app.

Apps have versatile features such as In-app payments, Social Media integration, and User Feedback. By creating a mobile app for your business, you can attract a lot of customers to your brand. Customers can search for a product, compare prices and features, place an order and make payment through the app at a faster rate. The product can be shipped directly to their address within a few days.

Customers can share their feedback, review, and even recommend your brand to their family and friends through the app. They like, follow and share their brand information on social media for increasing their popularity.

2. Apps Come in Different Sizes

There are two large platforms that drive the most sales and revenue globally for online business, and apps are compatible with both Android and iOS platforms. You can compete with global brands with a business app that is compatible with both platforms. According to statistics, about $123 billion in revenue has been recorded last year through mobile commerce.

Customers prefer mobile apps to make purchases compared to a physical store. Apps come in different shapes, sizes, and configurations, which makes customers have a pleasant shopping experience. In recent times, you can personalize mobile app search results by analyzing customers’ preferences and delivering choices depending on your customers’ behavior.

3. Apps are Easy to Access

People adopt technology to save time and make things simpler. Brands must build shopping apps that can enhance the life of a shopaholic. Retailers love to shop online by engaging with the business app as it is convenient to look for products and place their orders and receive them on time.

Retailers who are in for more profits and revenue must develop a mobile app for minimizing friction to purchase products and make the shopper’s lives more convenient. It is easy to download an app to search for a new product and place an order compared to visiting a shop nearby.

4. Apps Help Resolve Issues Faster


Most brands have heavily focused on creating personalized services through the mobile app by focusing on the customer shopping patterns. Customers prefer the mobile app to do business is because of the customer services through the online app. Building customer loyalty is one of the prime factors that drive customers in sticking to a business.

Service managers can access the information with a mobile application, and customers can interact with them in a timely manner. They can place their queries, orders, and issues through text messages, calls, or email on the app. This is a faster way to offer solutions compared to resolving issues physically.

Mobile apps provide the advantage of 24/7 services to their customers and they can place an order, any day, and get it delivered within a few hours. Virtual assistants, chatbots, make it easier for customers to buy products and solve their issues.

5. Apps Offer Personalized Services


Customers need personalized services for creating a trustworthy and repetitive business. A brand that is effective in building repetitive sales makes its customers feel valued by offering special combo packages and discounts based on the customer’s loyalty and history.

Personalized services make customers feel important and valued. Many companies provide discounts or loyalty points on the app. They record and analyze the customer shopping patterns to help them get better search results and desired products. Apps help record the history, search results, and shopping patterns of customers which helps businesses to offer better services compared to in-house sales representatives.

6. Apps Appeal to Potential Customers

It is easier for customers to look for a new brand online through an app. You can use the app icon as the prominent feature on your homepage to make customers download the app for placing orders. This makes it easy for new customers to visit your app than your website for future purchases. It is easy to send notifications through messages, emails, and social media pop-ups to make people shop online.

7. Apps Enhance Buying Experience

As we now live in a customer-focused world, it is important for brands to deliver high-quality customer service. Business apps are the second most popular category of apps for online shopping. By having a dedicated app for your business, you can enhance customer service and engagement as young smartphone users spend more time on apps than any other age group.

When a customer visits your app, they are prone to make a purchase as it is appealing to them compared to visiting a store. With discounts and in-app payment features, the chances of them deciding to make a purchase are relatively higher.

8. Apps Are Quick to Load

Customers are impatient and want quicker results; they do not have the time to browse on different products or unwanted advertisements. They make smart choices and apps are the right entities to help customers make informed decisions. The time a customer takes to drive to your store or search your website is greater compared to clicking on your app icon.

Apps load within a minute and make it convenient for customers to look for their desired product. Most customers love to self-serve and automating your app can also help them address issues and a 24/7 operation service can make it easier for making purchases and to contact you.

5 Secrets Digital Marketing Experts Use to Rank Your Content

Are you finding it difficult to get higher rankings for your website on Google? Is your content getting less attention, visibility, and followers on social media?

With many bloggers, influencers, and online business owners booming on the internet, it’s becoming competitive for startups, small businesses to create an impression among the public. Content marketing has become a tricky thing to tackle nowadays.

It confuses most of us between focusing on newer content strategies or hiring professional digital marketing experts to do the job. There are both pros and cons in creating newer content strategies because some may take off in a few days while some may never get the popularity.

But hiring experts to publicize your content can be a profitable gamble. Many professional companies like us, who have a team of dedicated content marketing experts that can create strategies based on your company’s goals, audience, niche, products, and services. There’s a vast difference in the technical experts’ used to rank your content on Google compared to other traditional SEO methods.

Since it varies from one company to another, here we are spilling a few secrets most digital marketing experts used to boost web traffic and Google rankings.

1. Competitive Research

When you want your website to get higher rankings, you must focus on your immediate competition. Most experts take researching on the brand competitors as the primary strategy to meet the expectations. This will help them create the best and accurate content strategy for publicizing your website.

We take time to learn about your competitor’s products, services, existing and potential audience, and compare and analyze it with your brand for better content marketing. Our experts will observe and look at their social media presence, followers, brand campaigns to get an idea about the level of your competitor’s content. When you focus on your direct competitors than indirect ones to tweak your strategies, you can increase your brand identity.

2. Consistent Content

The consistency you maintain in publishing content on your website determines the ability to get ranked on Goggle. The more frequently you are blogging, the higher the chances of getting huge followers and recognition online. By being consistent, you portray a serious responsibility, trust, and connection with your audience.

Most experts publish a set number of blog posts every month to keep customers and get better potential customers. Google favors websites with fresh, relevant, and frequent content, which becomes the key secret that experts used to get the website rank higher. Consistent content help gain more organic and repetitive traffic.

3. Content Linking

Link building is one of the prime secrets of getting high rankings on Google because without backlinks, you will get nil ranks. Most experts generate plenty of backlinks by following trending topics, hashtags, and bloggers. They monitor the competitor’s link acquisitions to enhance your content marketing tactics. Building organic links should be a priority as Google takes excessive backlinks as spamming, which might tarnish your reputation.

Having good referral traffic can also help in building great links for your website. The more customers, bloggers, journalists, and social media followers recommend your site, products, or services, the more you will get more engaged clicks.

4. Customer Analysis

Boosting your conversion rates or content marketing ROI can become easier when you analyze your customer preferences, data, and purchasing patterns. Content marketing can help boost Google rankings when you create relevant content for your existing customers. You need to look at conversion rates, ROI, and consumer metrics such as age, gender, geographical location, the device of use, and other relevant factors.

Experts focus on segmenting your audience and generating accurate content considering all these factors. Words have better meaning and attraction rates among potential audiences. When you publish eye-catching, interesting, and informative content on your website, they will keep coming back for more.

5. Content Repurposing

One of the best secrets for consistent rankings is the ability to repurpose published content in different ways and platforms. Most digital marketing experts recommend converting blog posts and articles into infographics, videos, podcasts, and snippets for better popularity. The attention span of humans is deteriorating, which increases the need for creating short content to keep the audience engaged with your brand and products.

If you want to rank your website higher, use your content effectively. You can publish them on social media sites and ask followers to share them across many popular platforms for better results.

Use valuable content marketing strategies to boost web traffic and google rankings. Short of ideas? Get in touch with our digital marketing experts to get a plan for increasing your brand visibility.

6 Reasons CRM System Fails and Smart Ways to Fix It

Customer relationship management software can be a game-changing tool for many small-scale and established businesses. But there are equal chances of ending up with a failed system in the long run. The probability for your business to expand after implementing a CRM system can vary according to the market trends and objectives.

Many companies still find installing CRM software an enormous risk because of its unpredictability and lack of proper knowledge on the reasons it can fail. Since CRM covers many business verticals such as stakeholders, investors, top management, sales force, marketing, finance, and workforce, it becomes an enormous challenge for companies to look into the issues before implementation. They often end up getting disappointed.

Statistics show that the failure rates of new CRM are between 40-60% which makes it important for us to consider the reasons beforehand to identify it earlier and fix them. Here are the top 6 reasons a CRM system can fail,

1. Lack of Definitive Objectives

When you decide to implement CRM software in your organization, you must first understand the prime aim behind its integration. The more specific your plans and objectives are, the easier to customize a CRM system based on company-specific goals. It is important to integrate the workflow process, customer data, and employees’ roles to design a flexible and adaptable CRM system. Employees and the top management should use this CRM system daily to track the growth and results.

Solution: When you build a CRM system with the right objectives, there are fewer chances for it to be a failure. Get your priorities in check before customization.

2. Lack of Proper Training

A CRM system is like a new add-on to your business, which makes it vital for you to train your employees to get to know the basics of utilizing this software. If you are trying to implement for a shorter period, you must train your team. When you focus on budget and the cost of training your employees, you may increase the chances of making the CRM a failure.

Solution: One of the best ways to train your employees is to break up your implementation into manageable sizes and train them with realistic timelines.

3. Lack of Accurate Data

One of the prime uses of a CRM system is the centralized database with contacts and a history of customers for better service and retention. Data migration can be difficult within a CRM system, which makes it vital to use eligible and accurate data for proper results and management.

Solution:
Consider eliminating duplicate and unworthy data before feeding it to the CRM system. When you make this decision upfront, it can save a lot of time recording unnecessary data.

4. Lack of Trials and Testing

Before you implement a new CRM system within your business, it is important to test the system before making it live. Even though you may be sure of a perfectly customized CRM for your company, there can be issues while implementing it on a grand scale. Check data conversion rates, reporting, and integration processes to roll out the CRM in a phased manner.

Solution: Run several tests on your CRM before its launch. Rectify the errors and rerun the programs. Ask for feedback and assign dedicated team members for evaluation and testing.

5. Lack of Future Planning

A CRM system is a long-term investment, as it can produce better results in the revenue and marketing aspects of a business with time. Most people compare a CRM system with sales and marketing outputs and try to make changes based on these results. But developing good customer relationships is the focus of implementing CRM and integrating it with sales and marketing can help it grow.

Solution: Have long-term goals and objectives with coherent plans when implementing a CRM system. Don’t abandon the program if it does not produce the desired results. A good CRM system will ebb and flow with your business with refinements, revisions, and expansions for better outcomes in the future.

6. Lack of Right Vendor

Finally, the most important factor that can determine the success and failure of a CRM system is the vendor. Choosing the right vendor for customizing a company-specific CRM can make or break it. There’s no one-size-fits-all tool for customizing a CRM system. Focus on your company-specific needs first than buying expensive off-the-shelf software and customizing an expansive CRM system with many features that you will never use.

Solution: Choose the right vendor and software to make your custom CRM took a successful investment. The cost and quality of the dealer play a key role in finding the right CRM for your business.

How Custom Web and Mobile Apps Improve Employees Productivity?

Do you find a lack of growth in your startup? Are you failing to hit the targets and month-end goals? You might need an alternative smart solution to boost your results as a team.

Small businesses can outshine million-dollar brands when they invest in the right tools to empower their employees’ productivity and time management skills.

Going mobile is the secret behind the latest businesses that have become successful globally. When you have a customized mobile app for your brand, you can not only attract potential customers from around the world but also improve your business productivity.

There are off-the-shelf web and mobile applications for a specific purpose, but they don’t give satisfactory results because of the vast difference between the business-specific operations and in-built solutions. Not all software solutions work for every business, customizations are the only solutions to empower your organizations and workforce.

Let’s look into the ways through which your employees can benefit from custom mobile and web apps.

1. Custom Apps Enhance Employees Workflow Process

Most businesses strive hard to lower costs and increase efficiency among their employees, which makes them invest in the latest technologies. A custom mobile app can be the best way to enhance and streamline workflow processes within an organization.

When an employee is engaged with the workflow, they are 25% more productive in delivering accurate results than an unengaged one. A centralized platform for employees to increase engagement with the company’s goals, targets, and teams will have significant changes in productivity.

Mundane and repetitive tasks can make employees lose interest in the job on hand. An app to collect, handle, automate these tasks can help employees to work in a dedicated manner without toggling between hundreds of spreadsheets every day.

2. Custom Apps Track Employees Performance and Efficiency

Management may find it difficult to conduct meetings and performance analysis among employees. Schedules can vary and understand which team members focus on which task can lead to errors and miscommunication among team members and heads.

Instead of relying on verbal communication and face-to-face meetings, developing a custom app for your organization can simplify employee management. You can let your employees log in and share their daily tasks to track their performance and efficiency. The information syncs with the HR department.

Having access to real-time information can improve the performance and efficiency of your employees. You can assign tasks and update the progress without waiting for them to visit the office.

3. Custom Apps Simplify Teamwork and Collaboration

Productivity and success of a business depend on teamwork and collaboration among the employees. Seamless communication among different teams within an organization can lead to increased productivity among employees.

Keep things simple and open between the teams by creating a custom app. You can bring all the meetings, texts, calls, emails, and chats within a single app to let employees be in the loop. It can record, track, and update the meetings and conversations with both internal and external employees for easier accessibility and accountability.

4. Custom Apps Encourage Remote Work

Promoting employee well-being becomes crucial for the long-term sustainability and success of a business. When you create a custom app for your brand, you can allow your employees to work from home or away from the office space for better productivity. This can be a great tool for sales and marketing managers and personnel always on the go.

Today’s mobile workforce needs apps that work across many platforms including phones, laptops, and tablets. With a custom app, employees can track and update their day-to-day activities from anywhere, making them work more effectively and save plenty of commuting time.

5. Custom Apps Facilitate Instant Feedback

Employees thrive on appreciation and rewards to boost their engagement and productivity in an organization. It may be difficult for the top management heads to encourage and compliment workers at regular intervals because of hectic schedules and meetings. But it becomes easier to provide feedback and compliments through a custom app and derive better inputs from the team members.

Custom apps can make real-time feedback a possibility to boost morale, engagement, and retention among employees. Since most of them work remotely or at different times, having a centralized app can help employees improve their talents and behaviors through a timely recognition system.

8 Benefits of Using A CRM In Small Business

Wondering how a customer relationship management software can fit your small business? Many big brands are opting for a custom CRM tool for expanding their business, but it’s a brilliant solution for startups and small businesses too.

It doesn’t matter whether you are establishing a small business with a group of skilled employees or a large upcoming brand with several branches, having a customized CRM system will grow your business further.

It’s easy, affordable, and time-saving! And let me help you find the best CRM tool that fits your business needs by taking you through the benefits.

1. It’s all on the Cloud

Forget about the times when you wanted to install a big server and a dedicated IT team for taking care of your business. Nowadays, you are just a click away from taking your business on the cloud. A cloud-based CRM tool is simple and easy. All you need is an internet connection and business information to get going.

A properly deployed CRM tool is a useful tool to manage, track, and record your sales revenue, and customers within a centralized system. It can keep track of conversations, interactions with leads, customers, and prospects to help establish reliable relationships and better customer loyalty. Since they store the information in the cloud, it becomes easier to access among all groups of people within an organization.

2. Affordable Return on Investment (ROI)

Statistics show that small businesses that have installed a custom CRM have seen a change in their ROI rates, i.e., the more you spend on CRM, the better are the return on investment rates. A CRM tool can help predict your ROI by saving time and money. It’s important to keep track of your costs of investment and returns to expand your small business in the long haul.

There are several features in a CRM tool that drive greater ROI for small businesses including data centralization, lead generation, productivity tracking, custom automated reports, and inventory management. It’s tough to get better ROI in the initial stages, but having an unobstructed view and management of data can help you give a competitive advantage.

3. Obtaining Up-to-Date Information

Better data management is one of the key benefits of investing in CRM for your small business. Having your data in multiple systems can cause havoc leading to loss of information, lack of collaboration, and duplicated tasks. With a CRM there’s just one place to access, find, and update information which improves both communication and interaction with customers and team members.

Getting updates on a particular customer, deal or product becomes easy with a centralized CRM system. You can provide instant solutions to queries, emails, text messages, and access history to secure deals anywhere. Every interaction, email, and calls get updated automatically through a CRM.

4. Tracking and Monitoring Growth

Starting a small business is a tedious task initially, but sustaining and expanding it slowly towards better prospects needs dedication and consistency. Installing a CRM tool can help in tracking, monitoring, and predicting your sales and revenue for the future. Assessing the past and current data and metrics using automated tools will help generate reports that can help you implement better strategies.

Managers can use sales reports to better automate and manage their pipelines, deals, and contacts. It also helps them track their employees’ productivity and personal growth to keep new goals and shared interests. CRM helps sales reps to predict the right sources of profitable lead generation and revenue streams.

5. Building Better Relationships with Customers

Customers play a key role in building a successful small business. Having effective communication is critical to create a better brand image and reach among existing and potential customers. Segmenting contacts based on purpose, location and deal stage can help sales and marketing reps to reach out n generate new leads and revenue.

CRM allows your customer service team and management to keep track of every contact, purchase history, and preferences for easier follow up and personalized interactions. The principal thing is to retain customers; a strategy achievable through a custom CRM tool.

6. Keeping a Competitive Edge

Small businesses often compete against big brands and other similar brands in their field during the growing years. If you want to sustain the competition and shine over them, installing a CRM tool can help create a lasting impression on your customers.

CRM software focuses on providing valuable insights on marketing trends, workflow patterns, and sales strategies. It is easy to customize CRM software to fit your marketing dynamics to capitalize on various opportunities in your particular niche. By helping you make established clients, prospective leads, better clientele, and returning customers, CRM help maintains a competitive edge over your immediate peers.

7. Upsell and Cross-sell Customers

For startups and small businesses, it’s easier to sell a product to existing customers than new customers because once a customer likes what they get, they will try to return or recommend your brand to their family and friends. A custom CRM can help you track the purchase preferences and history of a customer to help them find better deals and offers.

Upsell and cross-sell customers drive the success and recognition of a small brand. When you attend to customer queries and give relevant solutions, you can build great rapport and trust with existing customers and prospects.

8. Faster Decision-Making


Small businesses can make a great impression when you are the game-changer in a particular niche. When you are the first to launch a new product, you can get plenty of sales benefits. Having a custom CRM tool will help you react and respond to changing market trends and upgrade your products and services. The real-time reports and strategies will help make informed decisions. It can help you identify newer opportunities and encourage greater performance and results.

By making informed decisions, you can boost your revenue with personalized campaigns and convincing customers to stick to your brand. CRM helps in creating an excellent marketing strategy by analyzing customer data, periodical performance, and futuristic insights.

The benefits of using a CRM for your small business are immense and fit all aspects of business verticals. If you are looking for custom CRM software, contact us for a free demo

10 Critical Things You Should Consider When Choosing A CRM

A customized customer relationship management (CRM) software is a must-have commodity for B2B business. Investing in the right tool for streamlining and automating customer service and management becomes critical for the long-term success and sustainability of a business.

How do you know which is the right CRM tool for your business? Do you go for an on-the-shelf CRM or spend money on a custom CRM? Will you be able to scale up the software according to your future goals and timelines?

These are some questions a business owner needs to understand before choosing a CRM. No matter what size, shape and vertical your companies are, finding the right intentions and features for your CRM tool will help you stay competitive in the business world.

Here are the 10 most important things to consider while choosing a CRM,

1. Customization

Managing your customer database through spreadsheets and manually finding customer queries can make you lose a lot of existing and potential customers. You can buy on-the-shelf CRM software for your business but that may not fit in with your business operations.
It’s best to invest in a custom CRM tool for small businesses to manage contacts, sales, and marketing within a centralized system. Go for a customized CRM for incorporating all your needs and requirements.

2. Features

You need CRM software that has plenty of features and functionalities such as lead management, contact management, sales, marketing strategies, and automation. Many customer interactions are becoming automated, which can help better your customer experience and service.

If your business requires you to collect and store data, investing in customized CRM will be the right choice for you. You can add lead data, multiple product information, sales, and marketing strategies. There are filters to track, manage data, and key updates. It will facilitate global transactions, accounting, and order management.

3. Integration

One of the best parts of investing in a CRM tool for your business is the integration with other applications. Without integration, it becomes difficult for users to search for customer data, history, purchase, and queries all in one place and offer efficient customer service. Creating a single customer view of integration to all platforms can help businesses to improve their customer loyalty and retention.

The most common integrations in CRM include email integration, social media integration, calendar integration, marketing integration, and communication integrations. Integration can help reduce cost, duplication, and increase your reach and customer retention prospects.

4. User Experience

Buying CRM with good user experience and design can easily improve financial benefits by saving time and money. User experience becomes critical when managing customer data as it helps in easier accessibility and functionality. It helps users to provide the best and comfortable services to customers within an organization.

CRM stores, collects, analyses, and tracks all customer information, interactions, and saves data about your target audience. With redesigning and additional elements, you can get better data output, navigation, search functions, tracking, and reporting.

5. Price

There are many economical and budget-friendly options to get customized CRM software for your business. But it’s better to keep your eye on hidden costs for maintenance. It’s best to choose a plan based on the growth of your business and if available always get a free implementation trial before finalizing the product.

CRM can store plenty of data; opt for cloud-based software that will further enhance its storage capacity. It’s better to pay less for storage and integrations in the beginning stages and focus on investing in a reliable support system.

6. Automation


Automation is a valuable asset for small and large-scale businesses as it offers great comfort and convenience for users to save time and money. CRM helps automate marketing processes, contact management, lead management, documentation management, forecasting and reporting, sales force, and campaign management. Automation promotes brand awareness and consistency.

If you are looking to grow your business or expand it, invest in a cloud-based CRM tool for automating and streamlining your workflow. This will eliminate redundant and time-consuming tasks facilitating faster outputs and better team collaboration.

7. Security

Having a good backup and secure storage system for your customer data plays a key role in building lasting trustworthy relationships with your customers. Most crucial information gets stored in the CRM system which makes security a prime factor to consider when investing a CRM software for your business.

It’s important to choose a CRM with data encryption, cloud hosting, data protection, and cyberattacks management. This can help keep your data safe from unwanted risks.

8. Mobility

The current generation expects faster solutions and outputs which makes small businesses go mobile. Being able to access your CRM on a variety of mobile devices including Android and iOS platforms has become a necessity.

CRM tool is a valuable software for employee management and productivity. By investing in a CRM tool with mobility features help employees and management to stay connected at all times. Chat and messenger facilities can help them communicate with other team members and also attend to customer queries from anywhere.

9. Analytics

The growth of the business requires predictability and forecasts based on current trends and metrics. CRM analytics can help businesses to determine how their sales and marketing strategies are going to help them gain better profits. Automated reports and forecasts help small businesses to introduce new services and products into the market by learning about their customer data and demographics.

CRM tool helps in processing customer data and behavior patterns for getting to know their target audience better with useful insights. This acts as a tool for organizations to make informed decisions in expanding their horizons. Analytics tools focus on sales, marketing, and customer service helping in improving ROI, lead generation, and customer retention.

10. Support

The ultimate factor to consider when choosing a company or vendor for investing in a custom CRM tool is their support and reliability. You need to build greater trust and dependability with the CRM team for instant support and solution.

People play a key role in designing, implementing, and maintenance of a good CRM system. A good team will help in fixing bugs, system tuning, and other technical glitches that may arise from time to time.

If you are looking for CRM software that comes with great functionalities, customization options, good support, security, and affordability, get in touch with us for a free personalized demo!

How Small Businesses Can Beat Competitors with Custom Software

Competition is a natural part of running a small business because you are prone to take on the pressure of succeeding head-to-head with your counterpart; a much larger competitor.

Bigger companies have plenty of advantages to popularize their brand by spending a lot of money on advertisements and marketing. However, small businesses cannot invest in marketing strategies in the beginning due to financial constraints.

If you are a proud owner of a small business and looking for ways to compete with leading companies in your niche, you need to think out-of-the-box! The secret to winning over your competitors is by winning over your customers. You need to invest in customized software to analyze your competitors and find areas to develop your business to outshine them.

Custom software is the perfect economic and strategic tool for small businesses to invest in the beginning stages of creating a brand. It’s a program built suiting your business needs and requirements. Off-the-shelf software will not help you bring unique business insights compared to customized software.

Here’s how custom software can help small businesses beat their competition.

Custom Software Helps Gain Insights about Customers

When you run a small business, it becomes vital for your brand to attract potential customers and keep existing customers. By understanding and analyzing the customers that buy your products and services, you can create a personalized customer service.

It becomes easier to handle calls, messages, emails, and chats through customized software. Customers need immediate attention and solutions to their problems, and a centralized database will do the trick for you!

By hiring a company to develop customized software for your business, you can gain full control over your small business with customer loyalty. You can develop different tools and strategies based on your customer’s needs and gain an advantage over your competitors.

Custom Software Offers User Adoption

Integration is key to the expansion and growth of a small business. When you choose custom software, you get the luxury to scale up your business by integrating your services to different apps and platforms. Custom software has no compatibility issues. You can make adjustments and add-ons depending on the level of your current productivity and revenue to maximize possibilities.

If you want to win over your competitors, having an easy to scale and a flexible software tool will be the best choice. With custom software, you may not worry about buying newer tools or additional software when you are in the mind of expanding your business. The software is built from scratch by taking your company’s mission and vision on board, therefore, it would be the right tool to outrun the competition in the long haul.

Custom Software Helps Cut Overall Business Costs

Being a beginner in the field of business competition, it becomes easy to get lost in the whirlwind of expenses and bills. You may find it difficult to meet both ends as a new startup or small business owner. Taking care of the employees and clients can derail your plans in allocating money for brand advertising.

When you build customized software for your brand, you can gain control over your production, maintenance, and service costs. It helps analyze, optimize, and automate a company’s business activity and processes. The customized software can detect errors, unnecessary blocks in the overall management of the business, and generate forecasts and reports.

By gaining insights into your overall functioning of the business, you can save a lot of money and increase revenue by streamlining and simplifying your work. This will help you focus on improving your brand recognition and giving a tough competition to your peers.

Custom Software Improves Decision-Making

The key to running a successful business is the ability to make good and accurate decisions at the right time. Custom software helps both top and front management members to work closely in creating the best strategies and plans for running a small business. It validates your business operations and saves time by generating periodical outputs and reports to make informed decisions.

If you want to outdo your competitors, you must be in continuous touch with the overall productivity of employees in the services, marketing, and sales team. By tracking the outputs and productive results of your team, you can brainstorm and decide on the right tools for the success of your business. The better decisions you make, the easier it will be to rise above the competition.

Is custom software development on the list of your future business goals? Send us a message to help you accomplish it!

5 Ways CRM Can Help Grow Your Business

Building a stable and trustworthy relationship with customers is the secret behind the success and expansion of a business. When we start a new company, we focus too much on generating new leads and marketing potentials. But we fail to implement the best strategies to convert them into valuable customers.

When the time is ripe, invest in dynamic, innovative, and reliable newer technologies such as Customer Relationship Management (CRM) software to increase your customer loyalty and retention rates. The probability of selling products and services to newer customers is always lesser than the existing customers.

The best ways in which a customer relationship management software can help speed up the growth of your business include.

1. CRM- Best Tool for Managing Customers Data

Customers play a key role in the overall growth of the business as they determine the sales, marketing, and credibility of a brand. CRM tool for your business can help you organize, track, and maintain your customer data in a centralized database favoring better and personalized customer service.

“Spreadsheets are no more a sustainable form of memory”! Technological innovations have raised the bars high for both small and large-scale businesses to find new ways to keep track of their growing customers’ data.

A CRM tool can help,

• Merge and access customer data in a centralized system
• Store contact information such as emails, phone numbers, and social media contacts
• Track communications via texts, calls, and mails
• Monitor purchasing and servicing history of customers

2. CRM–Best Tool for Managing Employees Productivity

Employees and any team within your organization that interacts with customers can benefit from a CRM. It helps in easier collaboration between the top and frontline employees, improves productivity, and optimize team performance.

A CRM tool can help,

• Track each employee’s tasks completion and work performance rates
• Generate automated periodic reports on employee’s productivity
• Track goals, team outputs, and department activities
• Get the entire team of employees under one radar
• Eliminate repetitive tasks and manual implementations


3. CRM–Best Tool for Improving Sales and Revenue

Every company wants to be on top of their sales and revenue to create a sustainable business in the market. Most companies take plenty of time in introducing a new product or service, closing deals on agreements, and prioritizing leads because of a lack of effective communication between the sales department and the top management.

A CRM tool can help,

• Convert leads into potential customers by nurturing the bonds with a personal touch
• Monitor upcoming and futuristic opportunities through forecasting
• Close deals in lesser time and more effective
• Sell products and services through automation and customization tools

4. CRM–Best Tool for Improving Marketing Strategies

When you want to expand your business to newer horizons, you need smart tools to predict the accurate results and strategies to make your dreams come true. CRM is a user-friendly tool with greater mobility that helps marketing executives to implement and design new tactics based on their previous results.

A CRM tool can help,

• Find prospects for your business
• Access company’s sales interactions and generate reports
• Track the specific marketing campaigns
• Create valuable advertisements and promotions

5. CRM-Best Tool for Improving Customer Service

A brand needs to keep a record of its customer queries, inputs, and feedback to strengthen its services and improving its brand credibility. Customers expect instant solutions and answers to their questions which makes it important for employees to have the customer history data in a click away.

A satisfied customer turns out to be the most loyal and invested asset for your business. And CRM can have a significant impact on customer retention rates.

A CRM tool can help,

• Track customer’s contact information, purchasing history to provide personalized customer service
• Integrate online chat tools to save support-related chats
• Issue tickets to solve customer queries quickly

CRM software can be the best add-on for your business to improve sales, reduce customer acquisition costs, and gain greater renewal opportunities. Send us a message to get a custom CRM tool for your business.