10 Advantages of Custom Software for Businesses

Custom software plays a crucial role in the efficiency and growth of a business. A custom-made software suits the needs and requirements of the organization by being flexible in its design and features. This software promotes greater output by saving time, reducing costs and improving profits.

Custom software has various benefits which make it popular among small and large-scale businesses in recent years. Many organizations focus on building custom-made products rather than off-the-shelf software because of its versatility and flexibility. Here are the 10 advantages of Custom Software,

Custom software development
Advantages of using Custom software development

1. Custom Software is Personalized

When you are buying an on-the-shelf software, you may never understand how to merge its functionalities with your workflow because it’s pre-made. However, developing a personalized software based on your company’s workflow and processess will make the job easy for you in the long haul. Custom software personally caters to the needs of an organization.

2. Custom Software is Cost-Effective

Buying or building software for your business is a cumbersome task as it involves huge amounts of money. Off-the-shelf software is priced based on its features and extensions, making it costly for business to create software for several operations. However, when you build custom software, you can include only the essential processes and eliminate the rest, saving a lot of money in designing personalized software.

3. Custom Software is Secure

Every business focusses on building secure software for proper functioning of their management. Since the custom software is designed by technical experts, the chances of hacks and virus threats become minimal. Since custom software is used only by your team, it improves its security greatly.

4. Custom Software is Compatible

It is a waste of time to design several software applications for an organization, as it is time-consuming and costly. By designing one custom software for sales, marketing and workflow, you can change it according to the needs of the company as it highly flexible.  It is also compatible with many company tools and devices. On-the shelf software cannot be altered whereas custom software is changeable.

5. Custom Software is Easy-to-Integrate

General software has plenty of integration issues, which makes it unsuitable for many company operations. Whereas, custom-made software can be integrated with multiple processes since it is designed based on the organization’s needs and workflow. This reduces stress and unnecessary inputs from other teams in the company.

6. Custom Software is Easy-to-Automate

Automation plays a vital role in improving the performance and efficiency of any organization. It is not possible to automate functions on an on-the-shelf software. But, in custom software, the workflows can be automated by implementing the information got by interacting with the teammates and understanding their process. In this way, both individual and group activities of the company can be automated efficiently.

7. Custom Software is Maintenance-Friendly

Businesses depend on the off-shelf software developer for repairs and technical errors which creates additional maintenance costs for the software. But, with custom software, the programs remain in good condition as long as they use the software within the organization. Also, the support staffs are available online for instant rectification of errors.

8. Custom Software is Durable

Many companies buy off-the-shelf software for its price, features or brand and face constant problems while using it at their premises. These may work only for a limited period of time and cause unrepairable issues forcing you to buy other software. Custom software is durable and works without any issues for a long period as it is designed specifically for your organization.

9. Custom Software is Versatile

The best part of choosing a custom software is that it can be designed for startups, small and large-scale business and enterprises. Size doesn’t matter with custom software as it is made specifically to meet the business requirements. The entire organization can use this software as it is scalable to fit different purposes of the team members.

10. Custom software is Risk-Free

When an organization is running on off-the-shelf software, the chances of going bankrupt is higher as the software can fail at any time. This may lead to several losses for the employees as well as distributors and investors. The risk factor is more for a business running on standardized software since it does not suit the needs of the organization accurately. However, the risk is nil with custom software as it ensures the business is in safe hands.

Have you Considered Website and Mobile Apps to Boost Your Business?

With the e-commerce industry flourishing in every nook and corner of the world, every business must focus on developing customized mobile and website apps for engaging with potential customers. Apps have become an integral part of our lives. From online shopping, entertainment to money transfer, everything can be done with the help of these apps.

Global statistics show that,

• 90% of mobile time is spent on apps.
• 85% of the world population prefers shopping through apps.
• 67% of mobile phone users visit the web through their smartphones.
• 60% of searches were on mobile and 40% on desktop.
• People view apps more than websites.
• 80% of global connections will be made through smartphones by 2025.

With plenty of importance to web and mobile applications, there is no doubt that these are taking the world by storm in this decade. Businesses must consider creating user-friendly and comprehensive mobile and web applications to grow their business globally.

Mobile and web Apps
Mobile and web Apps To Boost Your Business

What is a Website Application?

Website applications (web apps) are customized software programs that perform a specific function on the internet browser. These apps can be assessed through a network and need not be downloaded. Web apps are designed mostly for popular browsers such as Google Chrome, Mozilla Firefox, or Safari. The most commonly used web apps include e-commerce shops, calculators, emails and personalized utilities.

What is a Mobile Application?

Mobile applications (mobile apps) are customized software designed to run on a smartphone, watch or tablet. These apps can be downloaded only with the help of a mobile device. Most mobile apps are commonly used for gaming, entertainment, media, and e-commerce.

How Do Web and Mobile Applications Boost Businesses?

It is best to create efficient and easy-to-use web and mobile apps because it can expand your brand’s reputation, recognition, sales, revenue and customer satisfaction. Most of these apps can be made free-to-download, which can instantly raise target customers and boost profits without spending a lot of money.

Here are some ways that apps can help boost your revenues,

Expand Target Audience

Customers are the backbone of every business. By making them download your brand app, you are creating a heightened awareness about your products, services, and also making them make a purchase without leaving their houses. Apps can easily make a connection with your customers, and there are higher chances for recommendations to other users. These can build a stronger network with the target customers anywhere at any time.

Heighten Customer Loyalty and Retention

Every business wants to cater to the needs of their customers successfully to make them stick to the brands for a longer time. Since it takes a lot of effort to connect with existing customers through websites, a simple app will help make lasting impressions within a shorter span of time. Customers can buy, visit and interact with the brand 24/7 through the app which increases customer loyalty and retention.

Amplify Brand Value

It becomes crucial for startups, small and large-scale businesses to establish themselves as a successful brand. With the help of user-friendly apps, brands have greater success in creating and maintaining their reputation and brand name as it provides uninterrupted visibility and exposure to a wide range of audiences. Services and customer support can be operated 24/7 through mobile and web apps which helps in achieving greater trust and recognition for your brand.

Enhance Social Media Integration

Social media platforms are becoming the most essential entities for the success and profits of a brand. It is easy to connect to social media platforms such as Twitter, Facebook, YouTube and Instagram through mobile and web apps. These apps can bring in a new audience as well as advertise your services to bring in greater profits for your business.

Improve Business Operations and Marketing

Brands must automate and implement their brand operations in a streamlined manner to function effectively in the long run. By creating a secure mobile and web app, the productivity and efficiency of employees can be improved greatly. Salesforce and marketing activities can be carried out digitally through push notifications, in-app advertisements, and location-based marketing.

 

What are the Differences Between Traditional and Digital Marketing?

When your company seeks customers, we call it traditional marketing and if customers seek your company; we term it as digital marketing. In technical terms, Traditional marketing focusses on reaching out to the customer to promote their products and services, which can be termed as outbound marketing. Digital marketing makes customers reach out to the company, making it an inbound marketing strategy.

Let’s find out more about the strategies involved in traditional and digital marketing,

Traditional vs Digital  Marketing
Traditional vs Digital Marketing

What is Traditional Marketing?

Traditional marketing involves the use of print materials to promote the brand, products and, services to potential customers. This includes advertisements, brochures, catalogs, pamphlets, newsletters, magazines, newspapers, radio and television ads, telemarketing and other printed material.

What is Digital Marketing?

Digital marketing is an emerging way of publicizing and promoting a business or a brand through the internet anchored on electronic devices such as smartphones, iPhones, iPad, laptops, PCs and, tablets. This includes websites, emails, social networking sites, videos, affiliate advertising, content marketing, search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO) and social media marketing (SMM).

How do Traditional and Digital Marketing Differ in the Outcomes?

Popularity

Even though traditional marketing has been developed way before technological evolution, it has not become extinct still. People still use traditional marketing tools such as newspaper advertisements, radio, and television ads to promote their brand to the public. However, with the popularity of digital marketing techniques, traditional marketing has taken a backseat.

Traditional marketing is a popular technique used by established brands and businesses, whereas, digital marketing tools are becoming increasingly popular among startups and small-scale businesses. With strategies such as, social media marketing, social networking sites and, websites, anyone with a brand can gain massive customers and become globally visible. Therefore, businesses are making digital marketing as their popular choice for brand promotion and recognition.

Cost

For decades, companies have used traditional marketing to gain attention from target customers. By interacting with customers directly, giving posters, pamphlets and posting advertisements and, newsletters, brands have made it big in the market. However, considering the cost of printing, designing and developing ads, it is expensive than the current digital techniques.

Since traditional marketing tools were expensive, many emerging brands could not afford these strategies to promote their products and gain new customers. But, with digital marketing tools, even startups can reach out to potential customers within a budget. Developing a website, creating a Facebook marketing page, writing promotional emails and making videos can be done through various free software and apps. Thus, considering the cost of digital marketing, traditional marketing is very expensive.

Tracking

Tracking the performance and reach of traditional marketing strategies is near to impossible. With posters, banners, pamphlets and, newsletters, we can only know the quantity of the printed material but not the reach of it. We may not know whether the customer reading your brand advertisement actually will ever step into your shop, and even if he does, we may not know their identity precisely. Therefore, it is very difficult to track the reach of your advertising tools through traditional marketing.

With digital marketing strategies, we can track every move through Google Analytics. You can track the reach of your emails, websites, blog posts, social media ads to website traffic and online branding status. With the ability to track the performance of your older marketing strategies, you can develop newer ones to target a different group of audience. The expected to actual results through digital marketing has little difference.

Audience

Traditional marketing ranges from organizing events, posting advertisements in newspapers and magazines, handing out catalogs, brochures to telecasting television and radio advertisements with which we can reach only a limited audience. Local stores, shops and, brands can employ these types of tools to make customers visit their physical store and buy the products. Traditional marketing can only make the brand visible to a limited audience.

Whereas, with digital marketing, it becomes easier to promote your products, offers and, services to many audiences. People from different parts of the world can click on your website, blog post, advertisement and visit your online store and make purchases within a few minutes. It acts as a great way for new and existing customers to recognize and recommend your brand to friends and family. This is a tried and tested marketing strategy for bringing in potential customers globally.

Upgradation

Any information printed on a paper is static and becomes very difficult to change the data once published. Since all the traditional marketing tools are related to print, it is impossible to perform any updates, changes to the information. When you have advertised an offer or discount on a product for a week and by the time, the sale gets over, you cannot retake the offer. People might still visit your store based on the information after a week to avail the discount and may get disappointed. Similarly, it can happen with advertisements, radio ads, banners and, newspapers.

But, with digital marketing, the brand has the flexibility to make instant updates on their products, services, offers, discounts depending upon the availability and duration. They can edit, delete and update any content on their website, blog and social media pages without any hassles. On the same platform, we can make thousands of ads daily, weekly, monthly and yearly with no repercussions. Thus, digital marketing is considered to be a safe, effective and economical way of promoting a brand to the audience than traditional marketing. However, adapting traditional and digital marketing tools totally depend on the brand and its audience.

7 Key Advantages of Custom Software for Pharma Industry

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base including chemists, leaders, hospitals and healthcare clinics. Keeping track of each of these operations can usually become overwhelming, and traditional management methods may not be sufficient for running the business effectively. These companies have different customers which make collecting and storing data from each of them a cumbersome task.

A custom pharma software eliminates the need for checking hundreds of spreadsheets to find the relevant data by centralizing all the data into one single repository. Customized software provides location-tracking capabilities, automated prescription filling, barcode scan technology, inventory management, and sales management system in real-time.

A custom software service is adept at integrating cloud-based systems with a business framework to provide a lot of benefits such as,

Custom Software for Pharma Industry
Custom Software for Pharma Industry

1. Integrated Customer Database

A pharmaceutical company must keep a record of their patients, representatives, drug dealers, chemists, pharmacists, physicians, nurses, and other personals regularly. With a manual database, it might be difficult for industries to collect, store and manage the data for a long period. With a custom pharma software, the customer data can be integrated and stored as a single electronic database by automatically registering the data via phone calls, emails, surveys and in-person engagements with customers.

2. Automated Pharmacy Dispensing System

A pharmacy is required to fill hundreds of drugs, information and prescription details every day. With a pharma custom software, the same process can be automated with improved efficiency and accuracy. The software will help maximize operational efficiency, reduce dispensing costs, optimize drug information and delivery. It can also track inventory, offer real-time feedback to patients, refill and resubmit prescriptions and improve supply chain management.

3. Greater Inventory and Order Management

Inventory management plays a vital role in the productivity of a pharmacy. By consolidating the stocks and warehouse data, the customized pharma software can manage multiple vendors, routing orders, real-time screening, order verification and tracking of orders for delivery. By having a custom pharma software, you can combat drug shortages, track specialty drugs, avoid overstocking, reduce drug expiration and wastage costs.

4. Scheduled Customer Follow-ups

It is important for pharmacies to check back on their patients now and then to retain them in the long haul. Customers must know that the hospital or clinic cares for their welfare and a simple timely follow-up will do the job. A custom pharma software will automatically interact with the customers and schedule the next appointment based on the patient’s data. It will schedule patients for the expected time of day based on the type of care they need. The software can streamline the scheduling with greater flexibility.

5. Paperless Pharmacy System

A simple custom pharma software will make your pharmacy environmental-friendly with sustainable management. The benefits of paperless pharmacy are enormous. Orders, prescription filling, data processing, bar code technology, bills, HR and shipping documents can be regulated electronically which reduces storage, management, wastage costs and time significantly.

6. Reduced Pharmacy Costs

Automating workflow process through a custom pharma software can help in reducing expenses of the pharmacy without eliminating the staffs. The software helps in taking care of the drug interaction details, dosing guide and lab data through clinical integration which will greatly reduce the costs of the pharmacy.

7. Accurate Sales and Marketing Reports

A custom pharma software allows the pharmacy staff to make reports faster with the help of an extensive easy-to-use library of built-in reports. Custom reports can be made based on the particular information you wish to track and include in the report. With the help of these auto-generated reports, the pharmacy can easily track their sales and revenue for the fiscal year. The reports will also help in generating new strategies for increasing sales and marketing of pharmacy in the future.

Top 5 Benefits of Cross-Platform Mobile Apps for Businesses

Mobile technology is advancing at a rapid pace where organizations are trying to establish themselves to a wide range of global audiences and stay ahead of their competitors. Mobile apps are revolutionizing the e-commerce market in such a way that brands are developing intuitive apps on multiple-mobile platforms to tap into the international market.

Since businesses are facing tremendous competition through mobile-based commerce, it becomes vital for brands to build mobile apps to grow their businesses. Every business focus on developing a mobile app for gaining recognition among the audience and to increase their sales and revenue. However, many of them face difficulties in choosing the type of mobile app they need to develop for their brand since it is expensive and time-consuming.

Choosing the right type of mobile app for your brand is a fundamental decision and we are here to help you make informed decisions on mobile app development. With increasing popularity on cross-platform mobile apps, let’s find the importance and functionalities to understand these better.

Cross Platform Apps
Cross Platform Apps

What are Cross-Platform Mobile Apps?

Mobile apps are of two primary types namely, native and cross-platform apps. Native apps are built to suit either Android or iOS platforms and can run only on specific devices. Whereas cross-platform apps are designed to run on multiple mobile platforms as well as multiple devices without any hassles. Cross-platform mobile apps are also termed as hybrid apps as they can function on Windows, Android and iOS platforms.

Where Do Cross-Platform Mobile Apps Stand in the Current Market?

Cross-platform apps are becoming popular in recent years because of its diverse utilities, easy to design and visibility features. Statistics show that,

· Revenue generated through mobile platforms is expected to increase to $190 billion by 2022.
· 90% of mobile time is spent on apps
· 42% of consumers use a shopping app
· 1/3 of mobile developers use cross-platform technologies
· By 2022, 50% of all mobile apps will be cross-platform

If brands choose cross-platform mobile apps, they can benefit in multiple ways such as,

1. Cost-Effectiveness

Developing a mobile app is expensive for both native and hybrid apps. However, cross-platform apps give an extra cushion on the budget as the code is written only once and reused many times for multiple platforms. About 50-80% of codes can be reused, which gives the business a choice to use the same app as a native or hybrid app in the future.

2. Greater Reach

Native apps can be designed either for Android or iOS platforms only. This makes it difficult for brands to reach a greater audience. With cross-platform apps, businesses can widen their target audience by catering to the needs of consumers across multiple mobile platforms. They can make greater revenue from multiple platforms such as Windows, iOS, and Android without the need to build various apps for respective devices.

3. Timesaving

If a brand wants to provide services to multiple platforms, then constructing one cross-platform app instead of many native apps will save time and resources. Cross-platform apps take less time to build code, design, database and maintain across multiple platforms. Marketing time and costs significantly reduce through cross-platform mobile apps.

4. Universal Compatibility

Cross-platform mobile apps can produce identical UI designs and usability across multiple platforms which give your apps better acceptability. The same cross-platform brand app will be compatible with Windows, iOS and Android mobile platforms. Updates can be done automatically without any constant downloads of newer versions.

5. Easy Integration

With cloud-based computing technology becoming popular, developing a cross-platform mobile app is a breeze as it is totally compatible with various plugins integrated with the cloud settings. The UI design is functional and attractive with easy to install customizations allowing users to enjoy the app on any device.

As cross-platform apps hold an advantage over native apps with respect to cost, developing time and compatibility, it has become a growing trend among the users. By implementing cross-platform mobile apps to your business, stay ahead of the curve.

Future of Voice Search Marketing for Businesses

Ok, Google! What is Voice Search?

Voice Search is the latest method followed by users to search products, services, and information through questionnaires on devices such as smartphones, iPads, laptops and Pc’s. Traditionally, a search was performed by typing the question on the search engine bar, but this method of using voice to perform a search on the internet is getting a lot of attention in the recent years.

Interesting Facts on Voice Search

· By 2022, Voice search-based shopping will escalate to $40 billion.
· About 50% of teenagers perform a search through voice every day.
· Most prefer voice-shopping for grocery online.
· Voice-based smart speakers demand is increasing globally making its market worth up to $30 billion.
· 60% of users manage weekly shopping through voice-based speakers.
· 50% of searches will be voice-based in 2020.
· 20% of voice-search is mobile-based.

Voice search optimisation
Voice Search optimisation

What People Search Frequently Through Voice?

· Local News and Information:

Google, show me the nearest coffee shop; is the grocery store open and how’s the weather?

These are the most frequently searched questions on Google voice search. People prefer screen-less searches while driving and doing chores. They just ask questions to their mobile phone or voice assistants to get instant information without the need to touch their devices. 40% of voice -searches were related to local news and information on Google.

· Recipes and Cookbooks:

Do I need to add paprika? Show me the recipe for apple pie and get the latest edition of this cookbook.

These are some questions users asked their voice assistants frequently while cooking at home. Voice-search helps people multi-task and most users search through voice while performing household chores. 35% of voice-searches were related to recipes and cooking on Google.

· Entertainment:

When will the movie release? Is the booking for the concert open? What’s the score?

People want to get instant answers to their questions and voice search helps them achieve it with no hassles. They can know the score, play an album or ask details of their favorite movie through voice. 60% of teenagers use voice-search for getting information on entertainment.

· Personal Assistant:

Show me my missed calls list, at what time is the meeting scheduled and call “Jim”.

These are the frequent voice search questions on personal assistant devices. People can perform their basic tasks without even picking up their devices through voice-search. 35% of older people use voice search to make a call to their loved ones and check their calendar.

· E-Commerce:

Order me a new phone, show me the latest makeup products, Is there a discount sale?

60% of people use voice search to shop for products and services online. Shopping tops the list of voice search as more than half of the users search for a product through voice assistants and mobile phones. Voice-based commerce is becoming the next revolution in the global market.

Why Brands Need a Voice Strategy?

As far as digital marketing for startups and established business is concerned, brands rely on web traffic and Google rankings to improve their sales and revenue. But with the increasing popularity of voice search, brands must develop a voice-based strategy for sustainability.

People search for the nearest restaurant, gas station, grocery store, and other utility centers through voice on their mobile phone. The results that appear on the screen are more likely to be accurate based on the location and distance of the user.

For example, when a person searches for electronic devices or makeup products, the mall closer to the person’s location appears as the first result. Even if there’s a popular store at a distance, the chances becomes much less for it to appear as the first result. Therefore, brands need to develop their SEO marketing strategies to generate precise results through voice search.

Some strategies that can be adopted by brands include,

· Using less and precise keywords
· Relevant Answers to questions
· Search Engine Optimized Content
· Text-to-voice conversion
· Voice-enabled commerce

The quality of voice-search technology is improving every year and brands need to opt for voice search SEO techniques as early as possible. Statistics show that voice-search is habit-forming and people who have once used this technology get repetitive with it. If this continues, brands can expect to generate greater revenue through voice-search marketing in 2020 and beyond.

4 Ways Email Marketing Agencies Will Help Own the Inbox in 2020

With plenty of focus on Facebook, Instagram, YouTube and other social media marketing platforms, people have assumed that email marketing is dead. But the thing is, even in this century, emails are still powerful and effective way to promote your brand and land lucrative business.

Most businesses hesitate to send direct sales offers through emails because they land in the spam folder and never get opened. But if applied correctly, email marketing is an effective tool to target specific audience and attract the right people for your business.

Over the years, email marketing practices have gone through major changes and companies have started adapting various strategies to grab audience attention. But the results have not been great due to several marketing mistakes. They tend to overdo email blasts, attach plenty of images and even beat around the bush to convey a message making people to unsubscribe from the brands.

If you have tried sending emails to your customers but never heard back from them, then handing over your brand promotions to an email marketing agency will do the trick for you. Here are the 4 ways email marketing agencies can take your business to the next level in 2020.

1. Creating Catchy Headlines

No more boring emails! The attention span of people is getting reduced in the digital world, they want everything right in their face without any suspense. Statistics show that 50% of people don’t open the mail if the subject doesn’t spark their interest. Therefore, the chances of consumers reading your promotional mail becomes low if you don’t have a catchy headline.

An email marketing agency will thoroughly research your business and understand the motive before writing an email to your loyal customer. They will create simple, catchy headlines with the type of content your user will be interested to read.

By announcing offers, deals, discounts, workshops, podcasts and other promotional information in the headlines, the consumer will definitely pause for a second to open and read the mail. Quirky, funny and trendy headlines will not only catch the attention of the user but will make them smile when they get a notification.

2. Formulating Mobile-Friendly Strategies

Go Mobile in 2020! The debate has finally been settled; people turn to both mobile-friendly websites as well as apps to find what they want. If you want your customers to look at your emails, then you need them to be mobile-friendly.

When your emails are purposeful and mobile-friendly, customers will read the information, visit your website, like your Facebook page and follow your brand on Twitter, Instagram and even make a purchase from your online store. Customers prefer to read mails on the mobile platform because they can easily navigate to other sites through links such as “learn more” and “app store download”.

Email marketing agency will successfully earn the attention of users and grab additional subscribers by developing mobile- friendly strategies suiting smartphones. By creating mobile-friendly content, images and links for email marketing, the chances of your brand emails landing in the spam folder is nil.

3. Sending User-Relevant Content to Right Audience

Right people matter the most! The millions of followers on twitter, Facebook or other social media platforms don’t matter unless your brand revenue hits the million charts. Promoting your brand on common platforms may help gather a lot of followers but when it comes to making purchases only loyal ones will count.

When email marketing agencies promote your brand through emails, they will perform analytics to know the user community better. By knowing your customers activities, they will send user-relevant content to attract and keep them engaged with your brand for a long time.

There’s a place and time to send emails, newsletters, updates, products, services to strike a good balance with your consumers. And agencies will ensure to send relevant links to lead customers back to your business. Communicating with right audience in the right way will be the best email marketing strategy of the agency.

4. Customizing and Limiting Email Blasts

More is not Merrier! You cannot send ten different emails everyday to your customers as it can annoy them and make them unsubscribe from the newsletters. Email marketing is a great way to educate potential customers to new offers, products, sales, discounts, questionnaires, newsletters and services to customers. When you follow the right customization and send only useful emails to them, you can establish healthier relationships with customers.

When you partner with an email marketing agency, they can assist in customizing and optimizing emails for your potential consumers. These emails are made enjoyable and informative without making them unsubscribe from your brand. Instead of sending plenty of emails regularly, occasional yet informative email blast can work like a charm.

Try partnering with an email marketing agency to increase click-through rate, subscription rate, sales and revenue percentage of your brand in 2020!

5 Ways Digital Marketing Boosts Startup Businesses

If you have planned to launch a startup in 2020 or looking to establish yourself in the global market, then you must follow the latest trends to get there. Business is a competitive field and marketing your brand becomes an absolute necessity to reach the global audience. In the initial stages of establishing a startup, you might incur unexpected expenses which can derail your motive to get an elaborate marketing campaign. But there are plenty of digital marketing companies that can promote your brand on a budget.

Is Digital Marketing important?

Every company, small or big, needs sales and profits to grow their business. And the world has become a hub of digital platforms attracting millions of customers through the internet. Online businesses are becoming popular and profitable than the offline ones. So, marketing your startup brand is the ideal way to build your brand and target potential customers.

How Digital Marketing Works?

Digital marketing is a strategic approach to market your brand, services, products in an online setting such as the web, mobile and social media platforms. Digital marketing consists of,

· Search Engine Optimization (SEO),
· Search Engine Marketing (SEM),
· Social Media Marketing (SMM)
· Pay-Per-Click Advertising (PPC)
· Affiliate marketing,
· Email Marketing
· Mobile Marketing
· Content Marketing

Most startups require a combination of digital marketing strategies to boost their brand recognition and success. Choosing a digital marketing company like us can help in customizing top strategies for best results. Here, you can find the different ways in which digital marketing can help boost your business.

How Digital Marketing Boosts Startup Companies

1. Enhances Visibility

If you’re a startup, the first thing you must work on is, brand recognition. Since you are new to the market, only few people will know about your brand. Without enhancing your visibility, you cannot expect people to search for your services or products. So, you need to create a strong online presence by increasing your reach to the target audience. The best way to establish brand identity is through the search engine optimization (SEO), social media marketing (SMM) and content marketing strategies.

2. Lowers Marketing Costs

When you have just started a small business, the funds are a concern. It becomes difficult to invest in big marketing tools and techniques as they are expensive. However, digital marketing strategies can be customized based on the business making it an inexpensive way to market a brand. Some techniques can be adopted without burning a hole in your pocket as they are cost effective. You can approach a digital marketing company like us to customize low-cost marketing tools to enhance your brand.

3. Boosts Lead Generation

Customers are the backbone of any business but clients make up the skeleton. Network becomes vital for startup companies to reach a newer audience and establish their brand. Digital marketing helps in lead generation using several tactics like email marketing, content marketing and social media marketing. You can augment new leads through newsletters, e-books, webinars, podcasts, videos and emails. By partnering with the right digital marketing company, you can easily convert potential leads into profitable clients.

4. Drives Sales and Profits

The growth of the business directly depends on the quantity of sales and profits made every year. If you have a business website, then doing SEO will increase traffic and bring newer customers every day. The more traffic your startup website gets, the more sales it makes. If you are thinking about increasing revenue, then implementing good digital marketing strategies can drive sales and profits to your company.

5. Opens a Wider Audience

By promoting your products and services through digital marketing tools, you get to connect with a wide range of customers from several parts of the world. It is one of the best tools to develop long-lasting relationships with target customers and secure brand loyalty. Once your brand connects with potential customers on a deeper and personalized level, you can definitely outrank your competitors. People prefer brands that connect with them personally than less personal multi-national companies.

Top 5 Reasons Local Business Must Have A Website in 2020

If you are starting a new business or trying to establish a start-up company, then you must know the importance of a website for your brand. Having a digital platform to showcase your skills and products will not only boost sales but also create an online identity.

Many believe that small or local businesses do not require a website since brick and mortar stores will do the job. But in reality, it is necessary for even local businesses to have an online identity and social media presence to reach a wider audience. People are not willing to visit physical stores due to traffic, crowd and unproductive time. They instead order products online and visit a bunch of websites to get their desired commodities.

Most local businesses focus on a certain part of the world and they assume that there won’t be much demand for their goods globally. But, because of rapid migration for employment needs, most people have settled in different parts of the world and demands for local produce and products is ever increasing. If you want your brand to be popular and successful, then having a website can be the best way to make your dream come true.

Here are a few reasons to create a business website in 2020,

1. Cater to Digital Customers

Six out of ten customers look for companies and brands that have an online presence to purchase a product. According to Forbes, 58% of global population use the internet and 75% of consumers search for the website, product reviews and prices online before making a purchase from physical stores.

If you want your local business to shine, then have a website to cater to digital customers as they can decide the success of your brand. With a digital platform, you can attract plenty of potential customers and market your products every second globally.

2. Promote New and Existing Products

It takes a lot of money and time to design and print brochures and pamphlets every time you create a new product. But with a website, you can add-on products and showcase your existing products without spending extra money.

51% of people prefer brands that promote their products online and expect business to display their products on their professional website.

Almost 70% of people go back to previously visited websites to rethink their decision and the chances of making a purchase is high with a website. So, make a business website to promote your existing and newer products online in 2020.

3. Become Accessible 24/7

If you snooze, you lose in this modern world. Customers want instant answers and solutions to their queries which can be challenging in the long run. Forbes data show that more than half of the customers expect companies to return their calls and messages within an hour even on weekends.

When you have a website with a simple technology such as Chat-bot, your brand becomes accessible round the clock. And it’s predicted that virtual assistants will handle 25% of customer service by 2020. Therefore, if your business wants to be in the race, build a website ASAP!

4. Enhance Your Credibility

Humans have two personalities in the digital world today; a virtual and a real one! A few years back, split personality was a disorder but not anymore. Nowadays, everybody thinks they may state their own opinions on various platforms without any permission. And honestly, most of it is not true.

This is scary because 60% of customers read reviews about a brand first before even trying it out. It doesn’t matter if you’re the most popular restaurant in town, if there are any bad reviews about your brand online, your business is doomed.

A website can be the best option for local business to create a good impression on potential customers. When you have the right information on your business website, you can automatically enhance your brand credibility.

5. Toot Your Own Horn

For a start-up or a local business, marketing your brand is the only way to achieve success. Increase your brand awareness by designing a user-friendly yet tech-savvy business website.

If you want to attract millennial’s, then design a website to toot your own horn because 63% of them interact with a brand online first. That’s almost one third of the total global population.

53% of customers don’t recommend a brand if there’s no website or has a poorly designed one. Imagine how many customers you are losing every minute by not having a website for your local business.

Word-to-mouth popularity is also inclined towards a business having a strong online presence. So, it’s time to create a Google presence for your brand in 2020!

Why not kick start your new year 2020 by sending us a message to build your business website? Let’s begin the year together!

5 Signs Your Business Needs a CRM

Is something bothering you about your business at the back of your mind? Even though your sales and profits are doing well, you still feel a lag in your company. It could be a lack of proper management system and engagement with your employees and potential customers.

Every business thrives on customer relationships and it becomes vital for employees to offer excellent service to keep them. Most companies face difficulties in customer retention and generation of new leads. As circumstances are transforming, it is necessary to create accurate and timely information of the customers to gain their loyalty.

How can you build trustworthy relationships with your customers and gain their satisfaction? The simple solution; Customer Relationship Management (CRM) software.

CRM is a cloud-based software that can perform an array of tasks including storing data, organizing data into a user-friendly database, generating leads, managing customer relationships and building brand awareness to potential customers. It is the perfect tool for creating stronger and everlasting relationships with both existing and target customers.

It is estimated that spending on CRM will increase by $40 billion this year. And worldwide, CRM is gaining massive recognition in various industries including the healthcare field. It comes in various shapes and sizes as it is designed and customized based on the client’s needs.

CRM can be a great add-on for your growing business but how can you know if you’re really in need of one? Check if your company is facing or going through these 6 signs listed below to make informed decisions.

1. Stuck with Google Docs and Spreadsheets

Let’s rip off the band aid first; Spreadsheet is not a database! It doesn’t matter if you always prefer having your data in spreadsheets and Google docs; the truth is they don’t act as a proper database.

As a business owner, data becomes vital for managing your workflow and tracking everything happening in your organization. Even though you think a spreadsheet can handle your small business tasks perfectly, it can become a hassle in the long run.

Databases are designed to manage large pools of data with a user-friendly interface. CRM is cloud-based software which can store your employees and customers’ data efficiently and helps you alter and manipulate data within a shorter span of time. So, if your business still depends on manual records, then you need to take a leap from spreadsheets to a database.

2. Admin Work Takes all your Time

Many entrepreneurs complain about tedious and time-consuming admin work which keeps interfering with their workflow. If you are constantly asking many people for one task and receiving “not my work” as the answer, then you must think ahead of your current system.

Having to deal with plenty of recording, editing, reassessing and redundant paperwork can suck a lot of your precious time. If five of your employees are held up with paperwork, filling forms and editing data regularly, then imagine how customers will react to your service. If you want to bring administration work under control and let your employees focus on customer service, then opting for a CRM will be the ideal choice.

3. Faulty Records and Disorganized Workflow

Do you often find mistakes and errors in your recorded documents? Have people complained about incorrect and poor management of data? Most companies have a senior executive to take care of records but often end up in digital chaos because of lack of accountability. Because of these misleading documents, the workflow gets automatically disturbed.

It is best to switch to “paperless” or sustainable record management system such as a CRM to streamline workflows and keep the information secure. If you store correct information of your existing customers, then it becomes easy to design personalized solutions and provide good service to them. And it is easy to alter, scan and get the right data from the CRM saving valuable time and storage costs.

4. You Never Know Your Employees Capabilities

Most businesses take a lot of time in analyzing and understanding the target customers but fail to know their employees, who are a vital part of the organization.

Have you wondered what does that person who sits in front of your cabin does all day? Do you ask him how his day was? What did he work on today? Is he facing any issues in the task he is handling?

By knowing your employees better, you can definitely understand who will suit best for the task at hand without wasting time in choices. You can assign tasks and make them accountable for it. By tracking your staffs everyday work, you can easily know where they work and how can you motivate them to achieve more.

CRM is the best tool to track your employee’s everyday activities, milestones reached and completed tasks. You don’t have to worry about incorrect spreadsheets when everything gets digitized in the CRM. This simple tool will help you understand and manage your staffs in a better way.

5. Fumbling Manual Forecasts

Does your every annual meeting end up with random forecasts that neither of your team understands? Manual forecasts are a risk because you never know who came up with it because it’s always a group which designs it. Too many cooks spoil the broth perfectly describes the outcome of manual forecasts.

If your business still depends on manual forecasts, then you can never imagine your brand making a statement in the market. Even you are planning to hire the best mathematician in the country and pay him an extra salary, the forecasts will always be a failure.

The best way to make your forecasts work is to get a sales forecasting CRM. It is a great tool to analyze, compare and predict future economic trends and fine tune your business accordingly. From allocating resources to generating strategies, CRM can add finesse to marketing and customer service. By knowing your projections weekly, monthly and yearly, it is easy to make informed decisions for the future.

If you are business is facing any of these glaring signs, approach us to customize a customer relationship management (CRM) software for your company.