How to Make Your Website Useful for Customers?

Website is a powerful medium that can attract attention from the entire world to your own corner. A customer-friendly website can be the doorway to grow a successful business. If you are planning to create a robust and innovative website for your business, here are the ten things to consider making it useful for your visitors,

Contact Information

A person who visits your site will first look into the contact information of your business to get in touch with your products or services. It is important to have a separate “contact us” tab on your website to keep the page accessible to visitors. Customers need your address, business hours and phone number on your homepage display to contact for enquiries.

About Your Brand

Most people want to know about your business and services. An “about us” page with the company’s history, accomplishments and license will attract customers to your website. Even if you hone a lot on your homepage, this is one of the important pages on your website.

Services Offered

A website must have plenty of information about the brand and the service to generate leads and customers. A visitor who is interested in getting services from your brand will check the “service page” on your website to opt for your services. Portfolio matters the most on a website to make it user-friendly.

Clear Navigation

Most customers prefer a simple and user-friendly website rather than a complicated one. Organize your pages into categories and use standard terms on your menus to make your website comfortable for even an amateur to navigate.

Good SEO Practices

If you want your website to be useful for a wide range of audience, you need to hire good SEO experts for optimizing your website according to Google standards. Search engine optimization helps attract plenty of website traffic and also rank your website higher.

Targeted Landing Pages

Even though most visit the homepage of the website, that is not the best strategy for a useful website for customers. Creating targeted landing pages for specific subjects will help you increase conversion rates by converting your visitors into qualified leads and customers.

Relevant Images

A website with images and the right colours will appeal to the eyes of customers. You can add multimedia such as videos, introduction, slideshows, animations and other images to add excitement to your home page.

Update Content

A website that has a lot of traffic depends on the frequent updates on your website. If visitors notice that your content isn’t current, your site loses credibility and even traffic can reduce. It is important to always continuously update your site; add good content and remove any information that is obsolete to keep it interesting for your customers.


Most users want a lot of information about your brand, services and products on your website. A blog with relevant content and useful information will help customers to use your website for learning and solving their queries.

Social Media

You can add social media tools such as Facebook, Twitter, Tumblr, Pinterest and other social media platforms to attract customers. When you have a blog on your website, the content needs to get automatically published on social media platforms for increased activity and website traffic. It is even simpler to gain a lot of visitors when they use your website through their social media accounts than search engines.

Want to build a user-friendly website for your business? Get in touch with us.

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