7 Key Advantages of Custom Software for Pharma Industry

Pharmaceutical companies need to manage and maintain their relationships with a wide customer base including chemists, leaders, hospitals and healthcare clinics. Keeping track of each of these operations can usually become overwhelming, and traditional management methods may not be sufficient for running the business effectively. These companies have different customers which make collecting and storing data from each of them a cumbersome task.

A custom pharma software eliminates the need for checking hundreds of spreadsheets to find the relevant data by centralizing all the data into one single repository. Customized software provides location-tracking capabilities, automated prescription filling, barcode scan technology, inventory management, and sales management system in real-time.

A custom software service is adept at integrating cloud-based systems with a business framework to provide a lot of benefits such as,

Custom Software for Pharma Industry
Custom Software for Pharma Industry

1. Integrated Customer Database

A pharmaceutical company must keep a record of their patients, representatives, drug dealers, chemists, pharmacists, physicians, nurses, and other personals regularly. With a manual database, it might be difficult for industries to collect, store and manage the data for a long period. With a custom pharma software, the customer data can be integrated and stored as a single electronic database by automatically registering the data via phone calls, emails, surveys and in-person engagements with customers.

2. Automated Pharmacy Dispensing System

A pharmacy is required to fill hundreds of drugs, information and prescription details every day. With a pharma custom software, the same process can be automated with improved efficiency and accuracy. The software will help maximize operational efficiency, reduce dispensing costs, optimize drug information and delivery. It can also track inventory, offer real-time feedback to patients, refill and resubmit prescriptions and improve supply chain management.

3. Greater Inventory and Order Management

Inventory management plays a vital role in the productivity of a pharmacy. By consolidating the stocks and warehouse data, the customized pharma software can manage multiple vendors, routing orders, real-time screening, order verification and tracking of orders for delivery. By having a custom pharma software, you can combat drug shortages, track specialty drugs, avoid overstocking, reduce drug expiration and wastage costs.

4. Scheduled Customer Follow-ups

It is important for pharmacies to check back on their patients now and then to retain them in the long haul. Customers must know that the hospital or clinic cares for their welfare and a simple timely follow-up will do the job. A custom pharma software will automatically interact with the customers and schedule the next appointment based on the patient’s data. It will schedule patients for the expected time of day based on the type of care they need. The software can streamline the scheduling with greater flexibility.

5. Paperless Pharmacy System

A simple custom pharma software will make your pharmacy environmental-friendly with sustainable management. The benefits of paperless pharmacy are enormous. Orders, prescription filling, data processing, bar code technology, bills, HR and shipping documents can be regulated electronically which reduces storage, management, wastage costs and time significantly.

6. Reduced Pharmacy Costs

Automating workflow process through a custom pharma software can help in reducing expenses of the pharmacy without eliminating the staffs. The software helps in taking care of the drug interaction details, dosing guide and lab data through clinical integration which will greatly reduce the costs of the pharmacy.

7. Accurate Sales and Marketing Reports

A custom pharma software allows the pharmacy staff to make reports faster with the help of an extensive easy-to-use library of built-in reports. Custom reports can be made based on the particular information you wish to track and include in the report. With the help of these auto-generated reports, the pharmacy can easily track their sales and revenue for the fiscal year. The reports will also help in generating new strategies for increasing sales and marketing of pharmacy in the future.

Top 5 Benefits of Cross-Platform Mobile Apps for Businesses

Mobile technology is advancing at a rapid pace where organizations are trying to establish themselves to a wide range of global audiences and stay ahead of their competitors. Mobile apps are revolutionizing the e-commerce market in such a way that brands are developing intuitive apps on multiple-mobile platforms to tap into the international market.

Since businesses are facing tremendous competition through mobile-based commerce, it becomes vital for brands to build mobile apps to grow their businesses. Every business focus on developing a mobile app for gaining recognition among the audience and to increase their sales and revenue. However, many of them face difficulties in choosing the type of mobile app they need to develop for their brand since it is expensive and time-consuming.

Choosing the right type of mobile app for your brand is a fundamental decision and we are here to help you make informed decisions on mobile app development. With increasing popularity on cross-platform mobile apps, let’s find the importance and functionalities to understand these better.

Cross Platform Apps
Cross Platform Apps

What are Cross-Platform Mobile Apps?

Mobile apps are of two primary types namely, native and cross-platform apps. Native apps are built to suit either Android or iOS platforms and can run only on specific devices. Whereas cross-platform apps are designed to run on multiple mobile platforms as well as multiple devices without any hassles. Cross-platform mobile apps are also termed as hybrid apps as they can function on Windows, Android and iOS platforms.

Where Do Cross-Platform Mobile Apps Stand in the Current Market?

Cross-platform apps are becoming popular in recent years because of its diverse utilities, easy to design and visibility features. Statistics show that,

· Revenue generated through mobile platforms is expected to increase to $190 billion by 2022.
· 90% of mobile time is spent on apps
· 42% of consumers use a shopping app
· 1/3 of mobile developers use cross-platform technologies
· By 2022, 50% of all mobile apps will be cross-platform

If brands choose cross-platform mobile apps, they can benefit in multiple ways such as,

1. Cost-Effectiveness

Developing a mobile app is expensive for both native and hybrid apps. However, cross-platform apps give an extra cushion on the budget as the code is written only once and reused many times for multiple platforms. About 50-80% of codes can be reused, which gives the business a choice to use the same app as a native or hybrid app in the future.

2. Greater Reach

Native apps can be designed either for Android or iOS platforms only. This makes it difficult for brands to reach a greater audience. With cross-platform apps, businesses can widen their target audience by catering to the needs of consumers across multiple mobile platforms. They can make greater revenue from multiple platforms such as Windows, iOS, and Android without the need to build various apps for respective devices.

3. Timesaving

If a brand wants to provide services to multiple platforms, then constructing one cross-platform app instead of many native apps will save time and resources. Cross-platform apps take less time to build code, design, database and maintain across multiple platforms. Marketing time and costs significantly reduce through cross-platform mobile apps.

4. Universal Compatibility

Cross-platform mobile apps can produce identical UI designs and usability across multiple platforms which give your apps better acceptability. The same cross-platform brand app will be compatible with Windows, iOS and Android mobile platforms. Updates can be done automatically without any constant downloads of newer versions.

5. Easy Integration

With cloud-based computing technology becoming popular, developing a cross-platform mobile app is a breeze as it is totally compatible with various plugins integrated with the cloud settings. The UI design is functional and attractive with easy to install customizations allowing users to enjoy the app on any device.

As cross-platform apps hold an advantage over native apps with respect to cost, developing time and compatibility, it has become a growing trend among the users. By implementing cross-platform mobile apps to your business, stay ahead of the curve.

Future of Voice Search Marketing for Businesses

Ok, Google! What is Voice Search?

Voice Search is the latest method followed by users to search products, services, and information through questionnaires on devices such as smartphones, iPads, laptops and Pc’s. Traditionally, a search was performed by typing the question on the search engine bar, but this method of using voice to perform a search on the internet is getting a lot of attention in the recent years.

Interesting Facts on Voice Search

· By 2022, Voice search-based shopping will escalate to $40 billion.
· About 50% of teenagers perform a search through voice every day.
· Most prefer voice-shopping for grocery online.
· Voice-based smart speakers demand is increasing globally making its market worth up to $30 billion.
· 60% of users manage weekly shopping through voice-based speakers.
· 50% of searches will be voice-based in 2020.
· 20% of voice-search is mobile-based.

Voice search optimisation
Voice Search optimisation

What People Search Frequently Through Voice?

· Local News and Information:

Google, show me the nearest coffee shop; is the grocery store open and how’s the weather?

These are the most frequently searched questions on Google voice search. People prefer screen-less searches while driving and doing chores. They just ask questions to their mobile phone or voice assistants to get instant information without the need to touch their devices. 40% of voice -searches were related to local news and information on Google.

· Recipes and Cookbooks:

Do I need to add paprika? Show me the recipe for apple pie and get the latest edition of this cookbook.

These are some questions users asked their voice assistants frequently while cooking at home. Voice-search helps people multi-task and most users search through voice while performing household chores. 35% of voice-searches were related to recipes and cooking on Google.

· Entertainment:

When will the movie release? Is the booking for the concert open? What’s the score?

People want to get instant answers to their questions and voice search helps them achieve it with no hassles. They can know the score, play an album or ask details of their favorite movie through voice. 60% of teenagers use voice-search for getting information on entertainment.

· Personal Assistant:

Show me my missed calls list, at what time is the meeting scheduled and call “Jim”.

These are the frequent voice search questions on personal assistant devices. People can perform their basic tasks without even picking up their devices through voice-search. 35% of older people use voice search to make a call to their loved ones and check their calendar.

· E-Commerce:

Order me a new phone, show me the latest makeup products, Is there a discount sale?

60% of people use voice search to shop for products and services online. Shopping tops the list of voice search as more than half of the users search for a product through voice assistants and mobile phones. Voice-based commerce is becoming the next revolution in the global market.

Why Brands Need a Voice Strategy?

As far as digital marketing for startups and established business is concerned, brands rely on web traffic and Google rankings to improve their sales and revenue. But with the increasing popularity of voice search, brands must develop a voice-based strategy for sustainability.

People search for the nearest restaurant, gas station, grocery store, and other utility centers through voice on their mobile phone. The results that appear on the screen are more likely to be accurate based on the location and distance of the user.

For example, when a person searches for electronic devices or makeup products, the mall closer to the person’s location appears as the first result. Even if there’s a popular store at a distance, the chances becomes much less for it to appear as the first result. Therefore, brands need to develop their SEO marketing strategies to generate precise results through voice search.

Some strategies that can be adopted by brands include,

· Using less and precise keywords
· Relevant Answers to questions
· Search Engine Optimized Content
· Text-to-voice conversion
· Voice-enabled commerce

The quality of voice-search technology is improving every year and brands need to opt for voice search SEO techniques as early as possible. Statistics show that voice-search is habit-forming and people who have once used this technology get repetitive with it. If this continues, brands can expect to generate greater revenue through voice-search marketing in 2020 and beyond.

4 Ways Email Marketing Agencies Will Help Own the Inbox in 2020

With plenty of focus on Facebook, Instagram, YouTube and other social media marketing platforms, people have assumed that email marketing is dead. But the thing is, even in this century, emails are still powerful and effective way to promote your brand and land lucrative business.

Most businesses hesitate to send direct sales offers through emails because they land in the spam folder and never get opened. But if applied correctly, email marketing is an effective tool to target specific audience and attract the right people for your business.

Over the years, email marketing practices have gone through major changes and companies have started adapting various strategies to grab audience attention. But the results have not been great due to several marketing mistakes. They tend to overdo email blasts, attach plenty of images and even beat around the bush to convey a message making people to unsubscribe from the brands.

If you have tried sending emails to your customers but never heard back from them, then handing over your brand promotions to an email marketing agency will do the trick for you. Here are the 4 ways email marketing agencies can take your business to the next level in 2020.

1. Creating Catchy Headlines

No more boring emails! The attention span of people is getting reduced in the digital world, they want everything right in their face without any suspense. Statistics show that 50% of people don’t open the mail if the subject doesn’t spark their interest. Therefore, the chances of consumers reading your promotional mail becomes low if you don’t have a catchy headline.

An email marketing agency will thoroughly research your business and understand the motive before writing an email to your loyal customer. They will create simple, catchy headlines with the type of content your user will be interested to read.

By announcing offers, deals, discounts, workshops, podcasts and other promotional information in the headlines, the consumer will definitely pause for a second to open and read the mail. Quirky, funny and trendy headlines will not only catch the attention of the user but will make them smile when they get a notification.

2. Formulating Mobile-Friendly Strategies

Go Mobile in 2020! The debate has finally been settled; people turn to both mobile-friendly websites as well as apps to find what they want. If you want your customers to look at your emails, then you need them to be mobile-friendly.

When your emails are purposeful and mobile-friendly, customers will read the information, visit your website, like your Facebook page and follow your brand on Twitter, Instagram and even make a purchase from your online store. Customers prefer to read mails on the mobile platform because they can easily navigate to other sites through links such as “learn more” and “app store download”.

Email marketing agency will successfully earn the attention of users and grab additional subscribers by developing mobile- friendly strategies suiting smartphones. By creating mobile-friendly content, images and links for email marketing, the chances of your brand emails landing in the spam folder is nil.

3. Sending User-Relevant Content to Right Audience

Right people matter the most! The millions of followers on twitter, Facebook or other social media platforms don’t matter unless your brand revenue hits the million charts. Promoting your brand on common platforms may help gather a lot of followers but when it comes to making purchases only loyal ones will count.

When email marketing agencies promote your brand through emails, they will perform analytics to know the user community better. By knowing your customers activities, they will send user-relevant content to attract and keep them engaged with your brand for a long time.

There’s a place and time to send emails, newsletters, updates, products, services to strike a good balance with your consumers. And agencies will ensure to send relevant links to lead customers back to your business. Communicating with right audience in the right way will be the best email marketing strategy of the agency.

4. Customizing and Limiting Email Blasts

More is not Merrier! You cannot send ten different emails everyday to your customers as it can annoy them and make them unsubscribe from the newsletters. Email marketing is a great way to educate potential customers to new offers, products, sales, discounts, questionnaires, newsletters and services to customers. When you follow the right customization and send only useful emails to them, you can establish healthier relationships with customers.

When you partner with an email marketing agency, they can assist in customizing and optimizing emails for your potential consumers. These emails are made enjoyable and informative without making them unsubscribe from your brand. Instead of sending plenty of emails regularly, occasional yet informative email blast can work like a charm.

Try partnering with an email marketing agency to increase click-through rate, subscription rate, sales and revenue percentage of your brand in 2020!

5 Ways Digital Marketing Boosts Startup Businesses

If you have planned to launch a startup in 2020 or looking to establish yourself in the global market, then you must follow the latest trends to get there. Business is a competitive field and marketing your brand becomes an absolute necessity to reach the global audience. In the initial stages of establishing a startup, you might incur unexpected expenses which can derail your motive to get an elaborate marketing campaign. But there are plenty of digital marketing companies that can promote your brand on a budget.

Is Digital Marketing important?

Every company, small or big, needs sales and profits to grow their business. And the world has become a hub of digital platforms attracting millions of customers through the internet. Online businesses are becoming popular and profitable than the offline ones. So, marketing your startup brand is the ideal way to build your brand and target potential customers.

How Digital Marketing Works?

Digital marketing is a strategic approach to market your brand, services, products in an online setting such as the web, mobile and social media platforms. Digital marketing consists of,

· Search Engine Optimization (SEO),
· Search Engine Marketing (SEM),
· Social Media Marketing (SMM)
· Pay-Per-Click Advertising (PPC)
· Affiliate marketing,
· Email Marketing
· Mobile Marketing
· Content Marketing

Most startups require a combination of digital marketing strategies to boost their brand recognition and success. Choosing a digital marketing company like us can help in customizing top strategies for best results. Here, you can find the different ways in which digital marketing can help boost your business.

How Digital Marketing Boosts Startup Companies

1. Enhances Visibility

If you’re a startup, the first thing you must work on is, brand recognition. Since you are new to the market, only few people will know about your brand. Without enhancing your visibility, you cannot expect people to search for your services or products. So, you need to create a strong online presence by increasing your reach to the target audience. The best way to establish brand identity is through the search engine optimization (SEO), social media marketing (SMM) and content marketing strategies.

2. Lowers Marketing Costs

When you have just started a small business, the funds are a concern. It becomes difficult to invest in big marketing tools and techniques as they are expensive. However, digital marketing strategies can be customized based on the business making it an inexpensive way to market a brand. Some techniques can be adopted without burning a hole in your pocket as they are cost effective. You can approach a digital marketing company like us to customize low-cost marketing tools to enhance your brand.

3. Boosts Lead Generation

Customers are the backbone of any business but clients make up the skeleton. Network becomes vital for startup companies to reach a newer audience and establish their brand. Digital marketing helps in lead generation using several tactics like email marketing, content marketing and social media marketing. You can augment new leads through newsletters, e-books, webinars, podcasts, videos and emails. By partnering with the right digital marketing company, you can easily convert potential leads into profitable clients.

4. Drives Sales and Profits

The growth of the business directly depends on the quantity of sales and profits made every year. If you have a business website, then doing SEO will increase traffic and bring newer customers every day. The more traffic your startup website gets, the more sales it makes. If you are thinking about increasing revenue, then implementing good digital marketing strategies can drive sales and profits to your company.

5. Opens a Wider Audience

By promoting your products and services through digital marketing tools, you get to connect with a wide range of customers from several parts of the world. It is one of the best tools to develop long-lasting relationships with target customers and secure brand loyalty. Once your brand connects with potential customers on a deeper and personalized level, you can definitely outrank your competitors. People prefer brands that connect with them personally than less personal multi-national companies.

Top 5 Reasons Local Business Must Have A Website in 2020

If you are starting a new business or trying to establish a start-up company, then you must know the importance of a website for your brand. Having a digital platform to showcase your skills and products will not only boost sales but also create an online identity.

Many believe that small or local businesses do not require a website since brick and mortar stores will do the job. But in reality, it is necessary for even local businesses to have an online identity and social media presence to reach a wider audience. People are not willing to visit physical stores due to traffic, crowd and unproductive time. They instead order products online and visit a bunch of websites to get their desired commodities.

Most local businesses focus on a certain part of the world and they assume that there won’t be much demand for their goods globally. But, because of rapid migration for employment needs, most people have settled in different parts of the world and demands for local produce and products is ever increasing. If you want your brand to be popular and successful, then having a website can be the best way to make your dream come true.

Here are a few reasons to create a business website in 2020,

1. Cater to Digital Customers

Six out of ten customers look for companies and brands that have an online presence to purchase a product. According to Forbes, 58% of global population use the internet and 75% of consumers search for the website, product reviews and prices online before making a purchase from physical stores.

If you want your local business to shine, then have a website to cater to digital customers as they can decide the success of your brand. With a digital platform, you can attract plenty of potential customers and market your products every second globally.

2. Promote New and Existing Products

It takes a lot of money and time to design and print brochures and pamphlets every time you create a new product. But with a website, you can add-on products and showcase your existing products without spending extra money.

51% of people prefer brands that promote their products online and expect business to display their products on their professional website.

Almost 70% of people go back to previously visited websites to rethink their decision and the chances of making a purchase is high with a website. So, make a business website to promote your existing and newer products online in 2020.

3. Become Accessible 24/7

If you snooze, you lose in this modern world. Customers want instant answers and solutions to their queries which can be challenging in the long run. Forbes data show that more than half of the customers expect companies to return their calls and messages within an hour even on weekends.

When you have a website with a simple technology such as Chat-bot, your brand becomes accessible round the clock. And it’s predicted that virtual assistants will handle 25% of customer service by 2020. Therefore, if your business wants to be in the race, build a website ASAP!

4. Enhance Your Credibility

Humans have two personalities in the digital world today; a virtual and a real one! A few years back, split personality was a disorder but not anymore. Nowadays, everybody thinks they may state their own opinions on various platforms without any permission. And honestly, most of it is not true.

This is scary because 60% of customers read reviews about a brand first before even trying it out. It doesn’t matter if you’re the most popular restaurant in town, if there are any bad reviews about your brand online, your business is doomed.

A website can be the best option for local business to create a good impression on potential customers. When you have the right information on your business website, you can automatically enhance your brand credibility.

5. Toot Your Own Horn

For a start-up or a local business, marketing your brand is the only way to achieve success. Increase your brand awareness by designing a user-friendly yet tech-savvy business website.

If you want to attract millennial’s, then design a website to toot your own horn because 63% of them interact with a brand online first. That’s almost one third of the total global population.

53% of customers don’t recommend a brand if there’s no website or has a poorly designed one. Imagine how many customers you are losing every minute by not having a website for your local business.

Word-to-mouth popularity is also inclined towards a business having a strong online presence. So, it’s time to create a Google presence for your brand in 2020!

Why not kick start your new year 2020 by sending us a message to build your business website? Let’s begin the year together!

5 Signs Your Business Needs a CRM

Is something bothering you about your business at the back of your mind? Even though your sales and profits are doing well, you still feel a lag in your company. It could be a lack of proper management system and engagement with your employees and potential customers.

Every business thrives on customer relationships and it becomes vital for employees to offer excellent service to keep them. Most companies face difficulties in customer retention and generation of new leads. As circumstances are transforming, it is necessary to create accurate and timely information of the customers to gain their loyalty.

How can you build trustworthy relationships with your customers and gain their satisfaction? The simple solution; Customer Relationship Management (CRM) software.

CRM is a cloud-based software that can perform an array of tasks including storing data, organizing data into a user-friendly database, generating leads, managing customer relationships and building brand awareness to potential customers. It is the perfect tool for creating stronger and everlasting relationships with both existing and target customers.

It is estimated that spending on CRM will increase by $40 billion this year. And worldwide, CRM is gaining massive recognition in various industries including the healthcare field. It comes in various shapes and sizes as it is designed and customized based on the client’s needs.

CRM can be a great add-on for your growing business but how can you know if you’re really in need of one? Check if your company is facing or going through these 6 signs listed below to make informed decisions.

1. Stuck with Google Docs and Spreadsheets

Let’s rip off the band aid first; Spreadsheet is not a database! It doesn’t matter if you always prefer having your data in spreadsheets and Google docs; the truth is they don’t act as a proper database.

As a business owner, data becomes vital for managing your workflow and tracking everything happening in your organization. Even though you think a spreadsheet can handle your small business tasks perfectly, it can become a hassle in the long run.

Databases are designed to manage large pools of data with a user-friendly interface. CRM is cloud-based software which can store your employees and customers’ data efficiently and helps you alter and manipulate data within a shorter span of time. So, if your business still depends on manual records, then you need to take a leap from spreadsheets to a database.

2. Admin Work Takes all your Time

Many entrepreneurs complain about tedious and time-consuming admin work which keeps interfering with their workflow. If you are constantly asking many people for one task and receiving “not my work” as the answer, then you must think ahead of your current system.

Having to deal with plenty of recording, editing, reassessing and redundant paperwork can suck a lot of your precious time. If five of your employees are held up with paperwork, filling forms and editing data regularly, then imagine how customers will react to your service. If you want to bring administration work under control and let your employees focus on customer service, then opting for a CRM will be the ideal choice.

3. Faulty Records and Disorganized Workflow

Do you often find mistakes and errors in your recorded documents? Have people complained about incorrect and poor management of data? Most companies have a senior executive to take care of records but often end up in digital chaos because of lack of accountability. Because of these misleading documents, the workflow gets automatically disturbed.

It is best to switch to “paperless” or sustainable record management system such as a CRM to streamline workflows and keep the information secure. If you store correct information of your existing customers, then it becomes easy to design personalized solutions and provide good service to them. And it is easy to alter, scan and get the right data from the CRM saving valuable time and storage costs.

4. You Never Know Your Employees Capabilities

Most businesses take a lot of time in analyzing and understanding the target customers but fail to know their employees, who are a vital part of the organization.

Have you wondered what does that person who sits in front of your cabin does all day? Do you ask him how his day was? What did he work on today? Is he facing any issues in the task he is handling?

By knowing your employees better, you can definitely understand who will suit best for the task at hand without wasting time in choices. You can assign tasks and make them accountable for it. By tracking your staffs everyday work, you can easily know where they work and how can you motivate them to achieve more.

CRM is the best tool to track your employee’s everyday activities, milestones reached and completed tasks. You don’t have to worry about incorrect spreadsheets when everything gets digitized in the CRM. This simple tool will help you understand and manage your staffs in a better way.

5. Fumbling Manual Forecasts

Does your every annual meeting end up with random forecasts that neither of your team understands? Manual forecasts are a risk because you never know who came up with it because it’s always a group which designs it. Too many cooks spoil the broth perfectly describes the outcome of manual forecasts.

If your business still depends on manual forecasts, then you can never imagine your brand making a statement in the market. Even you are planning to hire the best mathematician in the country and pay him an extra salary, the forecasts will always be a failure.

The best way to make your forecasts work is to get a sales forecasting CRM. It is a great tool to analyze, compare and predict future economic trends and fine tune your business accordingly. From allocating resources to generating strategies, CRM can add finesse to marketing and customer service. By knowing your projections weekly, monthly and yearly, it is easy to make informed decisions for the future.

If you are business is facing any of these glaring signs, approach us to customize a customer relationship management (CRM) software for your company.

6 Reasons Ecommerce Mobile Apps Will Revolutionize Your Business

“There’s an app for that”, a trademark phrase of the technology giant Apple emphasizes the growth of ecommerce industry through mobile apps.

With smartphones ruling the 21st century, mobile apps seem to have become an integral part of everybody’s life. From booking tickets to grocery shopping, there’s a mobile app for each and everything. Apps have made life easier and comfortable by making our presence confined to the cozy abodes.

There was a time when shop owners and businessmen used to open their premises early and close late in the night expecting humongous customer traffic. But, nowadays, they don’t even need to look for a physical store because a simple app can not only bring in sales and profits but also promote the brand and attract repeated customers.

Mobiles apps can boost ecommerce business by,

• Promoting a brand
• Building great customer rapport
• Sending personal greetings and messages
• Helping customers to search for products
• Reminding sales, discount deals and cashback offers

Mobile apps are reshaping the ecommerce industry by establishing reliable customer relationships and improving profit margins. Ecommerce apps can be built in both Android and iOS platforms for serving customers and gaining newer ones.

If you are looking for reasons to create a custom mobile app for your ecommerce store, then here are a few to help you out.

#1 Ecommerce Mobile Apps are a Great Shopping Alternative

People are migrating from websites to mobile apps because of its ease of use. These apps contain all the information required to complete a certain task. Nowadays, people prefer shopping from home than dressing up and driving on the crowded streets. A simple click on the shopping app or the brand app is enough to purchase a product. It saves time and energy while browsing on the website makes it strenuous.

#2 Start-Ups Love Launching their Store on an App

Many start-ups, entrants and enterprises choose a mobile app for launching their business and attracting customers than opening a store in a popular location. With real estate rates skyrocketing, mobile apps and online delivery is bringing much more profit than a local store. Both emerging and popular brands can make use of it.

#3 Mobile Apps Help Recognize a Brand Easily

One in ten find it difficult to remember a store name they have recently shopped from because they don’t notice it, unless required. This makes it tough for brands to increase the influx of customers to their store. However, a mobile app with your brand name can be found in the app store and once downloaded it stays on the screen.

Developing a mobile app for your business is less complex and expensive because there are plenty of companies willing to create a unique one for your brand. An ecommerce app helps people recognize your brand and suggest it to their friends and family.

#4 Ecommerce Apps Attract Customer Attention

Statistics show that people spend 90% of their screen time on mobile apps. About half of the time is spent on ecommerce apps. People are browsing for clothes, gadgets, decor, kitchen accessories and gifts for occasions through ecommerce mobile apps. So, naturally, having an app for your store will bring in more customers.

#5 Apps are Effective Communication Tools

Mobile apps are a great channel to send notifications, greeting messages, offers, coupons and discount deals to your customers instantly. Data shows that app coupons and cashback offer make customers stay intrigued for brand updates and also boost recurrent customer visits to the app.

#6 Ecommerce Mobile App Customers Are the Future

The future of mobile app business is what the world is entering! Apps are a perfect marketing and brand building strategy for all industries. We can use it as a channel for boosting sales, profits and reputation and success of your brand. Without a doubt, we can conclude that ecommerce and mobile app is definitely a match made on the internet!

Top 5 Advantages of Automating Your Business

One of the richest men in the world and a business tycoon, Bill Gates, once quoted that, “Automation applied to an efficient operation will magnify the efficiency while automation applied to an inefficient operation will magnify the inefficiency.”

With technological innovations flourishing every day, it becomes vital for businesses to automate certain monotonous and repetitive tasks to keep their productivity and profits in check. Automation is among the most popular technologies used by big and small businesses to be competitive in the market. This can be a wonderful tool, if used in the right way, to improve businesses without spending a large sum of money.

What is Automation?

Automation is a simple process of developing software tools to perform repetitive tasks automatically with no real-time human intervention. This is an ideal tool for both established and developing businesses to improve their performance every day.

Why Automation is a Strategic Business Tool for Success?

Many successful businesses have automated many of their crucial tasks to ensure that the work process flows organically and the tasks gets completed on time with no interruption. Over 80% of top companies have used automation as a key to their success.

Automation depends on the business you operate which makes it important to find the exact processes that needs to be automated to improve the overall productivity and efficiency of your company.

If you are finding it difficult to identify the key areas where you need to automate your businesses, then we list a few important benefits of automation that can help you make informed decisions.

Here are the five advantages of automating your business,

1. Saves You Time

Time is the most valuable tool for operating a big business successfully. Most businesses struggle because of lack of time to complete crucial tasks which harm their productivity and workflow. By automating your routine tasks, you can not only save time but also find time to create strategies for expanding your business.

Most companies follow a certain workflow that includes a set of mundane tasks that must be done every day before proceeding to the crucial part of the project. Automation of mundane tasks with the use of software can complete the work on time and save time to concentrate on other projects.

Automating one or more work processes with the help of technology will reduce the repetition time while generating free time for working on other tasks. Many repetitive tasks include emails, reminders and messages that must be sent every day across to the internal team. These can be automated using an online system that will help take care of the reminders, emails and spend less time on scheduling meetings and reminders to the particular individual.

Automation is an excellent way to improve the efficiency of your workflow and reduce unnecessary wastage of time in doing manual tasks repeatedly.

2. Cuts Down on Human Error

As the famous saying goes ‘To Err is Human’; the same luxury can become costly when errors happen at crucial stages of a business. All businesses involve a lot of human interventions and plans which can sometime end up on the wrong side, leading to a massive loss in profits.

Most tasks may not require smart individuals to carry out the process and even a layman can understand the process and do it efficiently. Those tasks can be automated using online software to cut down on human errors which may become costly, if ignored.

Automated systems are flexible which helps us to change the task and create it according to our needs to improve the workflow process and reduce errors from time to time.

Many employees may get bored or frustrated when they have to do a certain task repeatedly every day making them lose focus on the work at hand. This can lead to errors in the entire process affecting other individuals too. Therefore, it is important to set up an automated system which will never get bored with the same task and help complete the task on time at greater speeds without making errors.

3. Improves Customer Relationships

Customers are the backbone of a business. When your customers are happy and fulfilled, they stay loyal to your brand for a longer time. Many customers expect a prompt response from the company to their queries and delay in responses can frustrate them.

The most important factor that determines the success of a business is customer relationship management. Employees must be available through chat, emails and phone calls regularly. Sometimes, they may have to attend to the same issue again and again repeatedly to help the customer. However, the employee may not attend to all the queries from customers at all times as it can add a lot of pressure and stress.

Customer Relationship Management System is an automated software that can help in handling the customer relationships effectively causing no problems to the customer. The customer details can be recorded and whenever there is an issue the system can send a prompt reply to the customer with no human intervention.

Most companies send regular anniversaries, birthdays, celebrations, festivals and other wishes to the customers which can also be automated to save time. The customer will receive automated messages on time and feel happy by the attention given by your brand. These little nuances will impress the customers to stick to your brand and even refer to their friends and family.

Another advantage is that you can gain insights about customer behaviors to develop strategies for improving your brand. Every customer behaves differently and has varied tastes in a brand and it takes a lot of analysis and continuous monitoring of customer relationships to understand how to serve customers in a better way.

Gaining insights into customer behavior will help expand your business to reach audiences across different global platforms. The analytics will send weekly and monthly reports to understand how customers interacted with your business regularly and help better your customer services.

4. Reduces Productivity Killers

Every business hire workforce to improve the productivity and profits of the company. But employees may not be productive because of missing of steps and overturn of events. If you are planning to grow your business globally, then it is vital to reduce productivity killers in your company.

Every day there can be certain unexpected delays and events that may lead to a change of schedules and detours. Meetings may get cancelled or rescheduled which might lead to disturbances in the already planned events. Such impromptu schedules and meetings can disturb the harmonious workflow in the organisation leading to confusion among the employees.

Productivity killers can be avoided by automating scheduling of meetings, events and other corporate routines with the help of a dedicated system that can be operated both by the employees and the management. This will schedule meetings automatically and intimidate to the concerned individuals by sending direct reminders. The system can also inform about cancelling of client meetings in advance to reschedule your plans to save time.

An online calendar can help automate the meetings and schedules with prompt reminders which can save your productivity time and prevent bigger damage.

5. Boosts Employee Efficiency

Most employees feel happy and productive when they are happy, stress free and able to understand the workflow of the company. When employees are forced to adjust to an uncertain schedule and perform different tasks at different times, they may find it difficult to cope with the workflow and produce tremendous results.
Success of a business will depend on the customers, but the sales force and marketing strategies will speak volumes when the employees work together as a team.

When employees are supported by an automated system to help them do their tasks perfectly, they will be happy to work for the company as most of the mundane tasks are already taken care by the automated system. This will help them get a lot of free time to focus more on the important tasks in expanding the business. Automating systems will help boost employee job efficiency as they can have more time to brainstorm, generate ideas and experiment more to enrich the brand.

It is best to start small with automation and gradually create many automatic technologies for building your business effectively. Automation can not only help overcome repetitive tasks but may also generate repeat business for the future.

Top 5 Reasons Your Business Can Benefit from Custom Mobile Apps

With increasing usage of mobile apps, businesses are looking to develop their own customized mobile apps. Many companies are willing to shift towards mobile app development because of the current emerging trends in increasing profits and visibility through mobile apps.

Mobile app statistics show that mobile point-of-sale revenues are expected to rise from $6.6 billion to $50 billion by 2021.

And it is estimated that an average human uses mobile apps for about 4 hours per day which rises the importance of developing customized mobile apps for your businesses to sell products and build loyal customers.

 If you are still questioning whether developing a mobile app will provide any massive benefits for your company, then let me suggest you the best 5 benefits your business will reap by creating a customized mobile app for your customers.

  • Build a Stronger Brand Recognition

Creating a custom mobile app for your business can improve your brand and recognition by greatly contributing to its awareness. A mobile app is like a blank canvas which can be modified according to your business needs and preferences by making it informative or technologically sound.

Customers will love a brand which creates an app with user-friendly interface, plenty of features and beautiful designs. They will immediately recommend this app to their friends, family and colleagues which can in turn, boost your company’s recognition.

The more often you get your customers to use your app, the more recognition and awareness you can get for your business. We cannot rule out the “word-of-mouth” popularity that brands gain by simply letting their customers speak volumes about their customized mobile apps and the features it provides.

When you let people to see and use your brand name frequently, it will definitely build your brand and recognition effectively. This can be achieved by developing a customized mobile app for your business and getting it noticed among your peers.

  • Better Connectivity with Customers

Customers are the backbone for the success and sustainability of a business. It doesn’t matter if you are selling flowers or technological products, you should create a way for customers to reach you. And custom mobile apps can be the best way to improve relationships with them by engaging in a more personalized way.

 Just think how many customers will be willing to pick up the phone and call you every time they have a question about your product or send a text asking the query and waiting for your reply for hours? Many don’t have the time or the patience to call customer care and talk about their issues. A simple app does the work thousand times better than a phone call or text message.

 If you are creating a customized mobile app with a messaging feature or help desk, you can definitely improve your customer service by automating the process of communication. A recent study in 2018 showed that 85% of customer interactions will be handled without humans. This clearly shows that mobile apps will be taking over the world of businesses and customer interaction by 2020.

  • Boost Profits and Market Value

Recent survey stated that India has become the fastest-growing market for apps in the world. The revenue generated through mobile apps is estimated to be $47 million in India and $3.2 billion in the United States. Other countries are also facing a sharp hike in their revenue across both platforms of Android and iOS apps.

This increases the importance of creating a customized mobile app to improve profits and the market value of your company in the internet business. As more than 300 million people using internet every day, the number of profits businesses will generate is inexplicable. Mobile app is the best way to improve the wallet-engagement from your customers. You can promote sales and provide a level of value to your customers which they cannot get anywhere else.

Many companies use mobile apps to their advantage by speeding up the whole purchasing process. Digitizing the entire process of selling products through a mobile app will help boost sales instantly and motivate customers to make repeated purchases.

  • Become Popular by Providing In-app Information and Offers

One of the biggest benefits of a customized mobile app is that you can provide all the information about your products and promote special sales and offers directly to your customers. You can push notifications, send instant messages and reminders about deals and much in-demand products to your customers within a jiffy.

 On-hand information will help them gain rewards and also collect loyalty points directly via your mobile app if you are creating a dedicated loyalty program for your customers. Many services create smartphone-based loyalty programs to enable customers to use them wherever they feel like and stick to the brand for future benefits. This is one of the best ways to create loyal customers for your brand and also retain them in the longer haul.

  • Be the First Among Your Competitors

 Running a successful business demands you to be always on the top and stand out from the competition to greatly improve your business. Creating a customized mobile app will help you take a big leap ahead of your competitors by becoming popular among your customers.

Nowadays, people prefer brands that enable them to buy products through apps instead of websites or making in-person purchases. If you are choosing a forward-thinking approach to make your business stand out via a mobile app for your company, you will be astonished to see customers regularly visiting your app.

Bottom Line

About 90% of companies have invested in mobile apps because of customers and profits they gain through this incredible technology. If you are planning to create a customized mobile app, then contact us for getting the best knowledge about the processes involved in developing a tailor-made app for your business!