If you are starting a new business or trying to establish a start-up company, then you must know the importance of a website for your brand. Having a digital platform to showcase your skills and products will not only boost sales but also create an online identity.
Many believe that small or local businesses do not require a website since brick and mortar stores will do the job. But in reality, it is necessary for even local businesses to have an online identity and social media presence to reach a wider audience. People are not willing to visit physical stores due to traffic, crowd and unproductive time. They instead order products online and visit a bunch of websites to get their desired commodities.
Most local businesses focus on a certain part of the world and they assume that there won’t be much demand for their goods globally. But, because of rapid migration for employment needs, most people have settled in different parts of the world and demands for local produce and products is ever increasing. If you want your brand to be popular and successful, then having a website can be the best way to make your dream come true.
Here are a few reasons to create a business website in 2020,
1. Cater to Digital Customers
Six out of ten customers look for companies and brands that have an online presence to purchase a product. According to Forbes, 58% of global population use the internet and 75% of consumers search for the website, product reviews and prices online before making a purchase from physical stores.
If you want your local business to shine, then have a website to cater to digital customers as they can decide the success of your brand. With a digital platform, you can attract plenty of potential customers and market your products every second globally.
2. Promote New and Existing Products
It takes a lot of money and time to design and print brochures and pamphlets every time you create a new product. But with a website, you can add-on products and showcase your existing products without spending extra money.
51% of people prefer brands that promote their products online and expect business to display their products on their professional website.
Almost 70% of people go back to previously visited websites to rethink their decision and the chances of making a purchase is high with a website. So, make a business website to promote your existing and newer products online in 2020.
3. Become Accessible 24/7
If you snooze, you lose in this modern world. Customers want instant answers and solutions to their queries which can be challenging in the long run. Forbes data show that more than half of the customers expect companies to return their calls and messages within an hour even on weekends.
When you have a website with a simple technology such as Chat-bot, your brand becomes accessible round the clock. And it’s predicted that virtual assistants will handle 25% of customer service by 2020. Therefore, if your business wants to be in the race, build a website ASAP!
4. Enhance Your Credibility
Humans have two personalities in the digital world today; a virtual and a real one! A few years back, split personality was a disorder but not anymore. Nowadays, everybody thinks they may state their own opinions on various platforms without any permission. And honestly, most of it is not true.
This is scary because 60% of customers read reviews about a brand first before even trying it out. It doesn’t matter if you’re the most popular restaurant in town, if there are any bad reviews about your brand online, your business is doomed.
A website can be the best option for local business to create a good impression on potential customers. When you have the right information on your business website, you can automatically enhance your brand credibility.
5. Toot Your Own Horn
For a start-up or a local business, marketing your brand is the only way to achieve success. Increase your brand awareness by designing a user-friendly yet tech-savvy business website.
If you want to attract millennial’s, then design a website to toot your own horn because 63% of them interact with a brand online first. That’s almost one third of the total global population.
53% of customers don’t recommend a brand if there’s no website or has a poorly designed one. Imagine how many customers you are losing every minute by not having a website for your local business.
Word-to-mouth popularity is also inclined towards a business having a strong online presence. So, it’s time to create a Google presence for your brand in 2020!
Why not kick start your new year 2020 by sending us a message to build your business website? Let’s begin the year together!