Why Your Business Needs a Mobile CRM Strategy?

Customer Relationship Management (CRM) is a great tool for businesses to develop excellent relationships with customers. In recent years, many startups and established businesses have implemented CRM software to expand their sales and growth in the global market.

But, with the increase in smartphone use, companies are looking to shift their strategies focusing on the mobile platform. In this blog post, let us know how creating CRM software for a mobile device will increase sales, productivity, and revenue of a business.

What is Mobile CRM?

Mobile Customer Relationship Management (CRM) is a cloud-based software designed for mobile devices or smartphones. The tool is created as a Mobile CRM App which helps sales personals and employees to keep track of their customer’s data and purchases. It is a real-time software helping business owners to engage with their customers 24/7 and understand the rise in demand for their products and services.

How Mobile Usage Has Revolutionized Mobile CRM Strategies?

The e-commerce business is making a huge revolution through smartphones as millions of people are making purchases only through mobile apps. Companies are doing 40% of their business through mobile websites and earning revenues through online transactions. Most business executives own a smartphone and keep track of their sales through text messages and calls.

According to the recent statistics,

• Mobile internet usage is skyrocketing while desktop usage is diminishing
• Users spend at least 5 hours a day on smartphones
• 70% of web traffic is through a mobile device
• 80% of customers expect a reply online from the brand’s customer service
• 50% of customers use mobile phones to search for brands and raise a complaint
• 45% of people won’t prefer a brand if they don’t offer a mobile experience
• 85% of customers buy from companies with mobile websites or apps

4 Unique Advantages of Mobile CRM for Businesses

Mobile CRM software can deliver improved benefits of cloud-based CRM solutions compared to standard system-hosted software. These include,

1. Mobile CRM Improves Relationships with Customers

The key advantage of implementing a mobile CRM software is that it can help keep a record of customer’s data, purchases, and queries in a single secured system. With this function, it becomes easier for sales representatives and customer service personnel to generate real-time responses and solutions. It helps businesses to develop greater trust and reliability with the customers.

Benefits of Mobile CRM for Customers are,

• Access to critical information of customers
• Send and receive real-time updates
• 24/7 record of customers and leads
• Provide instant solutions to queries

2. Mobile CRM Increases Productivity of Employees

The success of an organization lies in the collaboration and combined productivity of its employees. It is difficult to keep track of your company’s sales representatives, managers, and executives daily and can only know about their whereabouts; when they report back. But, with a mobile CRM app, you can talk and know the status of each of your employees in real-time.

Benefits of Mobile CRM for Workforce are,

• Keep track of the meetings and tasks regularly
• Centralized database to interact, share and maintain information
• Notifications of to-do lists
• Addition and deletion of tasks

3. Mobile CRM Boosts Sales and Revenue

It is important for a business to develop a good rapport with salespersons and clients to boost sales volume and revenue. By having a mobile CRM app, it is easy for businessmen to engage with clients and share information at the fingertips. The lesser the time to search for leads, client information, and customer data, the greater the time spent on nurturing existing relationships.

Benefits of Mobile CRM for Salesforce are,

• Gain new customers and clients
• Improved sales cycle
• Click-to-call function for meetings at any location
•  Greater revenues

4. Mobile CRM Enhances Data Quality

In-house employees and sales representatives often require information about customers, clients, and companies outside of workplace. A mobile CRM tool allows centralized storage of data, making it easy for them to access relevant information from anywhere. This also holds the record of previous meetings, pitches, sales reports, and additional information. It enhances the quality of data through real-time updates.

Benefits of Mobile CRM for Data are,

• Instant Data Accessibility
• Store and update data in real-time
• Scheduling appointments, meetings with data inventories
• Fix errors, generate automated reports and validate new data

Because of all these benefits, many SMB’s and enterprises are shifting to mobile CRM strategies to yield better sales, revenue, and prospects. If you are planning a mobile CRM strategy for your business, then get in touch with us.

10 Advantages of Custom Software for Businesses

Custom software plays a crucial role in the efficiency and growth of a business. A custom-made software suits the needs and requirements of the organization by being flexible in its design and features. This software promotes greater output by saving time, reducing costs and improving profits.

Custom software has various benefits which make it popular among small and large-scale businesses in recent years. Many organizations focus on building custom-made products rather than off-the-shelf software because of its versatility and flexibility. Here are the 10 advantages of Custom Software,

Custom software development
Advantages of using Custom software development

1. Custom Software is Personalized

When you are buying an on-the-shelf software, you may never understand how to merge its functionalities with your workflow because it’s pre-made. However, developing a personalized software based on your company’s workflow and processess will make the job easy for you in the long haul. Custom software personally caters to the needs of an organization.

2. Custom Software is Cost-Effective

Buying or building software for your business is a cumbersome task as it involves huge amounts of money. Off-the-shelf software is priced based on its features and extensions, making it costly for business to create software for several operations. However, when you build custom software, you can include only the essential processes and eliminate the rest, saving a lot of money in designing personalized software.

3. Custom Software is Secure

Every business focusses on building secure software for proper functioning of their management. Since the custom software is designed by technical experts, the chances of hacks and virus threats become minimal. Since custom software is used only by your team, it improves its security greatly.

4. Custom Software is Compatible

It is a waste of time to design several software applications for an organization, as it is time-consuming and costly. By designing one custom software for sales, marketing and workflow, you can change it according to the needs of the company as it highly flexible.  It is also compatible with many company tools and devices. On-the shelf software cannot be altered whereas custom software is changeable.

5. Custom Software is Easy-to-Integrate

General software has plenty of integration issues, which makes it unsuitable for many company operations. Whereas, custom-made software can be integrated with multiple processes since it is designed based on the organization’s needs and workflow. This reduces stress and unnecessary inputs from other teams in the company.

6. Custom Software is Easy-to-Automate

Automation plays a vital role in improving the performance and efficiency of any organization. It is not possible to automate functions on an on-the-shelf software. But, in custom software, the workflows can be automated by implementing the information got by interacting with the teammates and understanding their process. In this way, both individual and group activities of the company can be automated efficiently.

7. Custom Software is Maintenance-Friendly

Businesses depend on the off-shelf software developer for repairs and technical errors which creates additional maintenance costs for the software. But, with custom software, the programs remain in good condition as long as they use the software within the organization. Also, the support staffs are available online for instant rectification of errors.

8. Custom Software is Durable

Many companies buy off-the-shelf software for its price, features or brand and face constant problems while using it at their premises. These may work only for a limited period of time and cause unrepairable issues forcing you to buy other software. Custom software is durable and works without any issues for a long period as it is designed specifically for your organization.

9. Custom Software is Versatile

The best part of choosing a custom software is that it can be designed for startups, small and large-scale business and enterprises. Size doesn’t matter with custom software as it is made specifically to meet the business requirements. The entire organization can use this software as it is scalable to fit different purposes of the team members.

10. Custom software is Risk-Free

When an organization is running on off-the-shelf software, the chances of going bankrupt is higher as the software can fail at any time. This may lead to several losses for the employees as well as distributors and investors. The risk factor is more for a business running on standardized software since it does not suit the needs of the organization accurately. However, the risk is nil with custom software as it ensures the business is in safe hands.

Have you Considered Website and Mobile Apps to Boost Your Business?

With the e-commerce industry flourishing in every nook and corner of the world, every business must focus on developing customized mobile and website apps for engaging with potential customers. Apps have become an integral part of our lives. From online shopping, entertainment to money transfer, everything can be done with the help of these apps.

Global statistics show that,

• 90% of mobile time is spent on apps.
• 85% of the world population prefers shopping through apps.
• 67% of mobile phone users visit the web through their smartphones.
• 60% of searches were on mobile and 40% on desktop.
• People view apps more than websites.
• 80% of global connections will be made through smartphones by 2025.

With plenty of importance to web and mobile applications, there is no doubt that these are taking the world by storm in this decade. Businesses must consider creating user-friendly and comprehensive mobile and web applications to grow their business globally.

Mobile and web Apps
Mobile and web Apps To Boost Your Business

What is a Website Application?

Website applications (web apps) are customized software programs that perform a specific function on the internet browser. These apps can be assessed through a network and need not be downloaded. Web apps are designed mostly for popular browsers such as Google Chrome, Mozilla Firefox, or Safari. The most commonly used web apps include e-commerce shops, calculators, emails and personalized utilities.

What is a Mobile Application?

Mobile applications (mobile apps) are customized software designed to run on a smartphone, watch or tablet. These apps can be downloaded only with the help of a mobile device. Most mobile apps are commonly used for gaming, entertainment, media, and e-commerce.

How Do Web and Mobile Applications Boost Businesses?

It is best to create efficient and easy-to-use web and mobile apps because it can expand your brand’s reputation, recognition, sales, revenue and customer satisfaction. Most of these apps can be made free-to-download, which can instantly raise target customers and boost profits without spending a lot of money.

Here are some ways that apps can help boost your revenues,

Expand Target Audience

Customers are the backbone of every business. By making them download your brand app, you are creating a heightened awareness about your products, services, and also making them make a purchase without leaving their houses. Apps can easily make a connection with your customers, and there are higher chances for recommendations to other users. These can build a stronger network with the target customers anywhere at any time.

Heighten Customer Loyalty and Retention

Every business wants to cater to the needs of their customers successfully to make them stick to the brands for a longer time. Since it takes a lot of effort to connect with existing customers through websites, a simple app will help make lasting impressions within a shorter span of time. Customers can buy, visit and interact with the brand 24/7 through the app which increases customer loyalty and retention.

Amplify Brand Value

It becomes crucial for startups, small and large-scale businesses to establish themselves as a successful brand. With the help of user-friendly apps, brands have greater success in creating and maintaining their reputation and brand name as it provides uninterrupted visibility and exposure to a wide range of audiences. Services and customer support can be operated 24/7 through mobile and web apps which helps in achieving greater trust and recognition for your brand.

Enhance Social Media Integration

Social media platforms are becoming the most essential entities for the success and profits of a brand. It is easy to connect to social media platforms such as Twitter, Facebook, YouTube and Instagram through mobile and web apps. These apps can bring in a new audience as well as advertise your services to bring in greater profits for your business.

Improve Business Operations and Marketing

Brands must automate and implement their brand operations in a streamlined manner to function effectively in the long run. By creating a secure mobile and web app, the productivity and efficiency of employees can be improved greatly. Salesforce and marketing activities can be carried out digitally through push notifications, in-app advertisements, and location-based marketing.


What are the Differences Between Traditional and Digital Marketing?

When your company seeks customers, we call it traditional marketing and if customers seek your company; we term it as digital marketing. In technical terms, Traditional marketing focusses on reaching out to the customer to promote their products and services, which can be termed as outbound marketing. Digital marketing makes customers reach out to the company, making it an inbound marketing strategy.

Let’s find out more about the strategies involved in traditional and digital marketing,

Traditional vs Digital  Marketing
Traditional vs Digital Marketing

What is Traditional Marketing?

Traditional marketing involves the use of print materials to promote the brand, products and, services to potential customers. This includes advertisements, brochures, catalogs, pamphlets, newsletters, magazines, newspapers, radio and television ads, telemarketing and other printed material.

What is Digital Marketing?

Digital marketing is an emerging way of publicizing and promoting a business or a brand through the internet anchored on electronic devices such as smartphones, iPhones, iPad, laptops, PCs and, tablets. This includes websites, emails, social networking sites, videos, affiliate advertising, content marketing, search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO) and social media marketing (SMM).

How do Traditional and Digital Marketing Differ in the Outcomes?


Even though traditional marketing has been developed way before technological evolution, it has not become extinct still. People still use traditional marketing tools such as newspaper advertisements, radio, and television ads to promote their brand to the public. However, with the popularity of digital marketing techniques, traditional marketing has taken a backseat.

Traditional marketing is a popular technique used by established brands and businesses, whereas, digital marketing tools are becoming increasingly popular among startups and small-scale businesses. With strategies such as, social media marketing, social networking sites and, websites, anyone with a brand can gain massive customers and become globally visible. Therefore, businesses are making digital marketing as their popular choice for brand promotion and recognition.


For decades, companies have used traditional marketing to gain attention from target customers. By interacting with customers directly, giving posters, pamphlets and posting advertisements and, newsletters, brands have made it big in the market. However, considering the cost of printing, designing and developing ads, it is expensive than the current digital techniques.

Since traditional marketing tools were expensive, many emerging brands could not afford these strategies to promote their products and gain new customers. But, with digital marketing tools, even startups can reach out to potential customers within a budget. Developing a website, creating a Facebook marketing page, writing promotional emails and making videos can be done through various free software and apps. Thus, considering the cost of digital marketing, traditional marketing is very expensive.


Tracking the performance and reach of traditional marketing strategies is near to impossible. With posters, banners, pamphlets and, newsletters, we can only know the quantity of the printed material but not the reach of it. We may not know whether the customer reading your brand advertisement actually will ever step into your shop, and even if he does, we may not know their identity precisely. Therefore, it is very difficult to track the reach of your advertising tools through traditional marketing.

With digital marketing strategies, we can track every move through Google Analytics. You can track the reach of your emails, websites, blog posts, social media ads to website traffic and online branding status. With the ability to track the performance of your older marketing strategies, you can develop newer ones to target a different group of audience. The expected to actual results through digital marketing has little difference.


Traditional marketing ranges from organizing events, posting advertisements in newspapers and magazines, handing out catalogs, brochures to telecasting television and radio advertisements with which we can reach only a limited audience. Local stores, shops and, brands can employ these types of tools to make customers visit their physical store and buy the products. Traditional marketing can only make the brand visible to a limited audience.

Whereas, with digital marketing, it becomes easier to promote your products, offers and, services to many audiences. People from different parts of the world can click on your website, blog post, advertisement and visit your online store and make purchases within a few minutes. It acts as a great way for new and existing customers to recognize and recommend your brand to friends and family. This is a tried and tested marketing strategy for bringing in potential customers globally.


Any information printed on a paper is static and becomes very difficult to change the data once published. Since all the traditional marketing tools are related to print, it is impossible to perform any updates, changes to the information. When you have advertised an offer or discount on a product for a week and by the time, the sale gets over, you cannot retake the offer. People might still visit your store based on the information after a week to avail the discount and may get disappointed. Similarly, it can happen with advertisements, radio ads, banners and, newspapers.

But, with digital marketing, the brand has the flexibility to make instant updates on their products, services, offers, discounts depending upon the availability and duration. They can edit, delete and update any content on their website, blog and social media pages without any hassles. On the same platform, we can make thousands of ads daily, weekly, monthly and yearly with no repercussions. Thus, digital marketing is considered to be a safe, effective and economical way of promoting a brand to the audience than traditional marketing. However, adapting traditional and digital marketing tools totally depend on the brand and its audience.

Future of Voice Search Marketing for Businesses

Ok, Google! What is Voice Search?

Voice Search is the latest method followed by users to search products, services, and information through questionnaires on devices such as smartphones, iPads, laptops and Pc’s. Traditionally, a search was performed by typing the question on the search engine bar, but this method of using voice to perform a search on the internet is getting a lot of attention in the recent years.

Interesting Facts on Voice Search

· By 2022, Voice search-based shopping will escalate to $40 billion.
· About 50% of teenagers perform a search through voice every day.
· Most prefer voice-shopping for grocery online.
· Voice-based smart speakers demand is increasing globally making its market worth up to $30 billion.
· 60% of users manage weekly shopping through voice-based speakers.
· 50% of searches will be voice-based in 2020.
· 20% of voice-search is mobile-based.

Voice search optimisation
Voice Search optimisation

What People Search Frequently Through Voice?

· Local News and Information:

Google, show me the nearest coffee shop; is the grocery store open and how’s the weather?

These are the most frequently searched questions on Google voice search. People prefer screen-less searches while driving and doing chores. They just ask questions to their mobile phone or voice assistants to get instant information without the need to touch their devices. 40% of voice -searches were related to local news and information on Google.

· Recipes and Cookbooks:

Do I need to add paprika? Show me the recipe for apple pie and get the latest edition of this cookbook.

These are some questions users asked their voice assistants frequently while cooking at home. Voice-search helps people multi-task and most users search through voice while performing household chores. 35% of voice-searches were related to recipes and cooking on Google.

· Entertainment:

When will the movie release? Is the booking for the concert open? What’s the score?

People want to get instant answers to their questions and voice search helps them achieve it with no hassles. They can know the score, play an album or ask details of their favorite movie through voice. 60% of teenagers use voice-search for getting information on entertainment.

· Personal Assistant:

Show me my missed calls list, at what time is the meeting scheduled and call “Jim”.

These are the frequent voice search questions on personal assistant devices. People can perform their basic tasks without even picking up their devices through voice-search. 35% of older people use voice search to make a call to their loved ones and check their calendar.

· E-Commerce:

Order me a new phone, show me the latest makeup products, Is there a discount sale?

60% of people use voice search to shop for products and services online. Shopping tops the list of voice search as more than half of the users search for a product through voice assistants and mobile phones. Voice-based commerce is becoming the next revolution in the global market.

Why Brands Need a Voice Strategy?

As far as digital marketing for startups and established business is concerned, brands rely on web traffic and Google rankings to improve their sales and revenue. But with the increasing popularity of voice search, brands must develop a voice-based strategy for sustainability.

People search for the nearest restaurant, gas station, grocery store, and other utility centers through voice on their mobile phone. The results that appear on the screen are more likely to be accurate based on the location and distance of the user.

For example, when a person searches for electronic devices or makeup products, the mall closer to the person’s location appears as the first result. Even if there’s a popular store at a distance, the chances becomes much less for it to appear as the first result. Therefore, brands need to develop their SEO marketing strategies to generate precise results through voice search.

Some strategies that can be adopted by brands include,

· Using less and precise keywords
· Relevant Answers to questions
· Search Engine Optimized Content
· Text-to-voice conversion
· Voice-enabled commerce

The quality of voice-search technology is improving every year and brands need to opt for voice search SEO techniques as early as possible. Statistics show that voice-search is habit-forming and people who have once used this technology get repetitive with it. If this continues, brands can expect to generate greater revenue through voice-search marketing in 2020 and beyond.