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Why Your Business Needs a Mobile CRM Strategy?

Customer Relationship Management (CRM) is a great tool for businesses to develop excellent relationships with customers. In recent years, many startups and established businesses have implemented CRM software to expand their sales and growth in the global market.

But, with the increase in smartphone use, companies are looking to shift their strategies focusing on the mobile platform. In this blog post, let us know how creating CRM software for a mobile device will increase sales, productivity, and revenue of a business.

What is Mobile CRM?

Mobile Customer Relationship Management (CRM) is a cloud-based software designed for mobile devices or smartphones. The tool is created as a Mobile CRM App which helps sales personals and employees to keep track of their customer’s data and purchases. It is a real-time software helping business owners to engage with their customers 24/7 and understand the rise in demand for their products and services.

How Mobile Usage Has Revolutionized Mobile CRM Strategies?

The e-commerce business is making a huge revolution through smartphones as millions of people are making purchases only through mobile apps. Companies are doing 40% of their business through mobile websites and earning revenues through online transactions. Most business executives own a smartphone and keep track of their sales through text messages and calls.

According to the recent statistics,

• Mobile internet usage is skyrocketing while desktop usage is diminishing
• Users spend at least 5 hours a day on smartphones
• 70% of web traffic is through a mobile device
• 80% of customers expect a reply online from the brand’s customer service
• 50% of customers use mobile phones to search for brands and raise a complaint
• 45% of people won’t prefer a brand if they don’t offer a mobile experience
• 85% of customers buy from companies with mobile websites or apps

4 Unique Advantages of Mobile CRM for Businesses

Mobile CRM software can deliver improved benefits of cloud-based CRM solutions compared to standard system-hosted software. These include,

1. Mobile CRM Improves Relationships with Customers

The key advantage of implementing a mobile CRM software is that it can help keep a record of customer’s data, purchases, and queries in a single secured system. With this function, it becomes easier for sales representatives and customer service personnel to generate real-time responses and solutions. It helps businesses to develop greater trust and reliability with the customers.

Benefits of Mobile CRM for Customers are,

• Access to critical information of customers
• Send and receive real-time updates
• 24/7 record of customers and leads
• Provide instant solutions to queries

2. Mobile CRM Increases Productivity of Employees

The success of an organization lies in the collaboration and combined productivity of its employees. It is difficult to keep track of your company’s sales representatives, managers, and executives daily and can only know about their whereabouts; when they report back. But, with a mobile CRM app, you can talk and know the status of each of your employees in real-time.

Benefits of Mobile CRM for Workforce are,

• Keep track of the meetings and tasks regularly
• Centralized database to interact, share and maintain information
• Notifications of to-do lists
• Addition and deletion of tasks

3. Mobile CRM Boosts Sales and Revenue

It is important for a business to develop a good rapport with salespersons and clients to boost sales volume and revenue. By having a mobile CRM app, it is easy for businessmen to engage with clients and share information at the fingertips. The lesser the time to search for leads, client information, and customer data, the greater the time spent on nurturing existing relationships.

Benefits of Mobile CRM for Salesforce are,

• Gain new customers and clients
• Improved sales cycle
• Click-to-call function for meetings at any location
•  Greater revenues

4. Mobile CRM Enhances Data Quality

In-house employees and sales representatives often require information about customers, clients, and companies outside of workplace. A mobile CRM tool allows centralized storage of data, making it easy for them to access relevant information from anywhere. This also holds the record of previous meetings, pitches, sales reports, and additional information. It enhances the quality of data through real-time updates.

Benefits of Mobile CRM for Data are,

• Instant Data Accessibility
• Store and update data in real-time
• Scheduling appointments, meetings with data inventories
• Fix errors, generate automated reports and validate new data

Because of all these benefits, many SMB’s and enterprises are shifting to mobile CRM strategies to yield better sales, revenue, and prospects. If you are planning a mobile CRM strategy for your business, then get in touch with us.

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5 Benefits of ERP Software for Manufacturing Industries

Enterprise Resource Planning (ERP) software is gaining massive recognition in the manufacturing industry because of the need for greater speed, accuracy, and productivity. Many companies are looking for ways to improve their production, sales, and revenue in the ever-changing marketplace and to stay ahead of their competitors. Both small-scale and enterprise manufacturing companies have several workflows, sales, and employees which increase the need for automation and optimization.

ERP software is a cloud-based software solution that helps in integrating and automating several work processes inside a manufacturing company to free up time, errors, and money. This software works best for manufacturing industries because keeping up with massive product production, sales, and distribution is a tremendous challenge. Our clients have seen many benefits from implementing our cloud ERP software, such as,

1. Integration of Supply Chain Management

A cloud ERP software enables manufacturing companies to track all supply chain activities from start to finish within a single coordinated system. It becomes important for firms to manage both inflow and outflow processes of the organization. ERP software helps in the accurate tracking of supply and integrating production and planning processes, reducing manual errors and labor costs.

2. Automation of Production Processes

ERP helps in automating certain workflows including ordering of raw materials, monitoring status of orders and products, analyzing product costs, and management of inventory. With an automated supply chain, it is easier to identify errors and address them immediately and make quicker informed decisions. It gives real-time updates and system-generated reports that help in reducing operational errors, repairs, and paperwork. By streamlining the production process, the companies can improve their production of completed goods for sale.

3. Collaboration Among Employees and Other Workforce

A cloud ERP Software is a centralized system housing all the processes of the manufacturing industry. This provides greater visibility to the team of workers by storing only the important data and eliminating irrelevant information from the system. It enables collaboration between internal and external workforce by sharing information with all teams within an organization. By improving coordination between employees, it also helps them communicate effectively with other key business partners.

4. Reduction of Operational Errors and Financial Costs

The manufacturing industry applies for producers and suppliers, which increases the need for implementing the ERP software to manage several modules in both these sides of the business. An ERP system will monitor the production, sales, and marketing costs and generate periodic reports to keep track of the buying and spending of goods. Through sales and inventory forecasting, it will help identify potential areas for savings and generating revenue.

5. Optimization of Customer Experience

Customers are important for manufacturing industries as they play a vital role in expanding your business to the global audience. Customers like to have a record of your available products and know the expedition to make purchases. By implementing a cloud ERP system, you can take orders, respond to queries, and provide instant solutions to your customers. Each ERP system is enhanced with customer relationship management tools to develop a good rapport with customers.

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10 Advantages of Custom Software for Businesses

Custom software plays a crucial role in the efficiency and growth of a business. A custom-made software suits the needs and requirements of the organization by being flexible in its design and features. This software promotes greater output by saving time, reducing costs and improving profits.

Custom software has various benefits which make it popular among small and large-scale businesses in recent years. Many organizations focus on building custom-made products rather than off-the-shelf software because of its versatility and flexibility. Here are the 10 advantages of Custom Software,

Custom software development
Advantages of using Custom software development

1. Custom Software is Personalized

When you are buying an on-the-shelf software, you may never understand how to merge its functionalities with your workflow because it’s pre-made. However, developing a personalized software based on your company’s workflow and processess will make the job easy for you in the long haul. Custom software personally caters to the needs of an organization.

2. Custom Software is Cost-Effective

Buying or building software for your business is a cumbersome task as it involves huge amounts of money. Off-the-shelf software is priced based on its features and extensions, making it costly for business to create software for several operations. However, when you build custom software, you can include only the essential processes and eliminate the rest, saving a lot of money in designing personalized software.

3. Custom Software is Secure

Every business focusses on building secure software for proper functioning of their management. Since the custom software is designed by technical experts, the chances of hacks and virus threats become minimal. Since custom software is used only by your team, it improves its security greatly.

4. Custom Software is Compatible

It is a waste of time to design several software applications for an organization, as it is time-consuming and costly. By designing one custom software for sales, marketing and workflow, you can change it according to the needs of the company as it highly flexible.  It is also compatible with many company tools and devices. On-the shelf software cannot be altered whereas custom software is changeable.

5. Custom Software is Easy-to-Integrate

General software has plenty of integration issues, which makes it unsuitable for many company operations. Whereas, custom-made software can be integrated with multiple processes since it is designed based on the organization’s needs and workflow. This reduces stress and unnecessary inputs from other teams in the company.

6. Custom Software is Easy-to-Automate

Automation plays a vital role in improving the performance and efficiency of any organization. It is not possible to automate functions on an on-the-shelf software. But, in custom software, the workflows can be automated by implementing the information got by interacting with the teammates and understanding their process. In this way, both individual and group activities of the company can be automated efficiently.

7. Custom Software is Maintenance-Friendly

Businesses depend on the off-shelf software developer for repairs and technical errors which creates additional maintenance costs for the software. But, with custom software, the programs remain in good condition as long as they use the software within the organization. Also, the support staffs are available online for instant rectification of errors.

8. Custom Software is Durable

Many companies buy off-the-shelf software for its price, features or brand and face constant problems while using it at their premises. These may work only for a limited period of time and cause unrepairable issues forcing you to buy other software. Custom software is durable and works without any issues for a long period as it is designed specifically for your organization.

9. Custom Software is Versatile

The best part of choosing a custom software is that it can be designed for startups, small and large-scale business and enterprises. Size doesn’t matter with custom software as it is made specifically to meet the business requirements. The entire organization can use this software as it is scalable to fit different purposes of the team members.

10. Custom software is Risk-Free

When an organization is running on off-the-shelf software, the chances of going bankrupt is higher as the software can fail at any time. This may lead to several losses for the employees as well as distributors and investors. The risk factor is more for a business running on standardized software since it does not suit the needs of the organization accurately. However, the risk is nil with custom software as it ensures the business is in safe hands.

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Have you Considered Website and Mobile Apps to Boost Your Business?

With the e-commerce industry flourishing in every nook and corner of the world, every business must focus on developing customized mobile and website apps for engaging with potential customers. Apps have become an integral part of our lives. From online shopping, entertainment to money transfer, everything can be done with the help of these apps.

Global statistics show that,

• 90% of mobile time is spent on apps.
• 85% of the world population prefers shopping through apps.
• 67% of mobile phone users visit the web through their smartphones.
• 60% of searches were on mobile and 40% on desktop.
• People view apps more than websites.
• 80% of global connections will be made through smartphones by 2025.

With plenty of importance to web and mobile applications, there is no doubt that these are taking the world by storm in this decade. Businesses must consider creating user-friendly and comprehensive mobile and web applications to grow their business globally.

Mobile and web Apps
Mobile and web Apps To Boost Your Business

What is a Website Application?

Website applications (web apps) are customized software programs that perform a specific function on the internet browser. These apps can be assessed through a network and need not be downloaded. Web apps are designed mostly for popular browsers such as Google Chrome, Mozilla Firefox, or Safari. The most commonly used web apps include e-commerce shops, calculators, emails and personalized utilities.

What is a Mobile Application?

Mobile applications (mobile apps) are customized software designed to run on a smartphone, watch or tablet. These apps can be downloaded only with the help of a mobile device. Most mobile apps are commonly used for gaming, entertainment, media, and e-commerce.

How Do Web and Mobile Applications Boost Businesses?

It is best to create efficient and easy-to-use web and mobile apps because it can expand your brand’s reputation, recognition, sales, revenue and customer satisfaction. Most of these apps can be made free-to-download, which can instantly raise target customers and boost profits without spending a lot of money.

Here are some ways that apps can help boost your revenues,

Expand Target Audience

Customers are the backbone of every business. By making them download your brand app, you are creating a heightened awareness about your products, services, and also making them make a purchase without leaving their houses. Apps can easily make a connection with your customers, and there are higher chances for recommendations to other users. These can build a stronger network with the target customers anywhere at any time.

Heighten Customer Loyalty and Retention

Every business wants to cater to the needs of their customers successfully to make them stick to the brands for a longer time. Since it takes a lot of effort to connect with existing customers through websites, a simple app will help make lasting impressions within a shorter span of time. Customers can buy, visit and interact with the brand 24/7 through the app which increases customer loyalty and retention.

Amplify Brand Value

It becomes crucial for startups, small and large-scale businesses to establish themselves as a successful brand. With the help of user-friendly apps, brands have greater success in creating and maintaining their reputation and brand name as it provides uninterrupted visibility and exposure to a wide range of audiences. Services and customer support can be operated 24/7 through mobile and web apps which helps in achieving greater trust and recognition for your brand.

Enhance Social Media Integration

Social media platforms are becoming the most essential entities for the success and profits of a brand. It is easy to connect to social media platforms such as Twitter, Facebook, YouTube and Instagram through mobile and web apps. These apps can bring in a new audience as well as advertise your services to bring in greater profits for your business.

Improve Business Operations and Marketing

Brands must automate and implement their brand operations in a streamlined manner to function effectively in the long run. By creating a secure mobile and web app, the productivity and efficiency of employees can be improved greatly. Salesforce and marketing activities can be carried out digitally through push notifications, in-app advertisements, and location-based marketing.