Top 5 Reasons to Upgrade Your Website in 2021

In this digital world, websites have become one of the most important tools for brand promotion; be it a small business or a large enterprise. Having a well-designed, dynamic and user-friendly website has become a necessity to stay ahead of competition. If you already have a website, you need to upgrade your website to attract plenty of customers. Even though you might have designed your website just a few years back, it is important to include the latest trends on your website to keep them user-friendly. Here are a few reasons to upgrade your website in 2021,

Security

It has become easy for people to hack your website in recent times because of several technologies. All websites are in-built with top security tools. However, you need to upgrade your website in 2021 to protect your website against cyber attacks, viruses and other threats. Email phishing has become the most common attack; affecting 30 percent of websites and many sophisticated attacks go undetected. Even though security may not be the key priority, it is important to upgrade your website with the current level of security measures.

• You can secure your website by using two-step verification, encrypted pages, backup frequently, update applications on software, web application, firewall and password protection.
• Check whether your site is using an SSL certificate and protected with HTTPS.

Performance

Do you often receive complaints about your website speed and conversion rates? A one second delay in page loading time leads to lesser page views, decrease in customer satisfaction and loss of conversions. If you want to keep your customers engaged with your website, it is important to upgrade your website’s performance to rank well with Google and keep your bottom-line profits high.

• Most customers expect websites to load in 3 seconds and will abandon a page if it takes more time to load. Upgrade your website to fasten page loading time.
• Putting an effort to increase your site speed even by a second can have major impacts on conversions.
• Google takes notes of your website loading time, which will help in indexing your website and get higher rankings in search engine results.

Professional

If you want your website to look better and more streamlined, you need to take advantage of getting an upgrade in 2021. When your website is easier for people to navigate and search for products or services, it benefits your profits as your business. Customers prefer to use websites with intuitive design and a professional feel. Sometimes a website may require a full redesign or simply you can tweak the layout you already have to increase the look of your website.

• Changing one aspect of your site might improve functionality.
• It helps users to navigate your site and get the best search results.
• A website with a professional look will help gain clients and other businesses.
• If you want to outgrow your competitors, update your entire website with unique elements to make it aesthetically pleasing for your audience.

Google SEO

Just like your website, your digital marketing and SEO practices need an upgrade now and then. If you don’t update your website, your Google rankings and site performance can take a hit. Search engine optimization is necessary to get organic search engine ranking, industry-based keyword ranking and proper Google analytics. Google algorithms are changing from time to time which triggers the need to upgrade your website to meet these Google standards.

• Keywords play an integral part in the success of your SEO campaign.
• It is important to update your on-page optimization strategy with the new keywords to keep it improved.
• You need to stay up to date with your keywords.
• Content is also a key point to boost your SEO as it drives people to your website and gets them interested in your business.
• You need to upgrade your website with creative, informative and latest content to increase your web traffic and increase the time they spend on your website.

Social Media Integration

Social media integration is extending your marketing strategies by redirecting your social media followers to your website and making it accessible for your target audience and customers. The most common social media platforms are Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest and LinkedIn.

• Social media integration can make your website more attractive to customers and enhance the experience of your website visitors.
• It encourages your prospective customers to engage with your brand in a more personalized manner.
• You can get a lot of social media followers and website visitors through social media platforms.
• When you add social media website buttons on your website, it is convenient for site visitors to access the social profile through a single click.
• Visitors can share and save your products through social media integration on product pages and help you increase connections with people behind the company, your values and your mission.
• Social media integration will also help you enhance social media marketing that increases sales lead generation and sales.

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