Figuring out a way to increase your sales and outrun your competitors? Get a Mobile App!
Most millennials prefer to shop online nowadays because of the convenience and comfort. It has become easy for people to search for products over their mobile app than physically visiting a store. From local to branded items, customers can find many deals, offers, and discounts on the app from the comfort of their abode.
People need plenty of options before buying their desired item online. They check reviews, compare prices, shipping features, and brands to complete results. Mobile phones are not a device for communication anymore. They are the secret weapons behind multimillion businesses and revenue as they packed with various applications, utilities, and features.
With just a click away, customers can fulfill their needs and expectations. Therefore, it becomes crucial for startups, small businesses, and enterprises to go mobile. Here are a few reasons customers prefer brands that have an app to a physical store.
1. Apps are Versatile
We can create mobile apps for any entity, as the solutions are versatile. From shopping, gaming, eCommerce, academic, entertainment, social media, or philosophy, you can create a mobile app for any purpose. People are looking for things all the time and the best way o grow your business is by creating a business mobile app.
Apps have versatile features such as In-app payments, Social Media integration, and User Feedback. By creating a mobile app for your business, you can attract a lot of customers to your brand. Customers can search for a product, compare prices and features, place an order and make payment through the app at a faster rate. The product can be shipped directly to their address within a few days.
Customers can share their feedback, review, and even recommend your brand to their family and friends through the app. They like, follow and share their brand information on social media for increasing their popularity.
2. Apps Come in Different Sizes
There are two large platforms that drive the most sales and revenue globally for online business, and apps are compatible with both Android and iOS platforms. You can compete with global brands with a business app that is compatible with both platforms. According to statistics, about $123 billion in revenue has been recorded last year through mobile commerce.
Customers prefer mobile apps to make purchases compared to a physical store. Apps come in different shapes, sizes, and configurations, which makes customers have a pleasant shopping experience. In recent times, you can personalize mobile app search results by analyzing customers’ preferences and delivering choices depending on your customers’ behavior.
3. Apps are Easy to Access
People adopt technology to save time and make things simpler. Brands must build shopping apps that can enhance the life of a shopaholic. Retailers love to shop online by engaging with the business app as it is convenient to look for products and place their orders and receive them on time.
Retailers who are in for more profits and revenue must develop a mobile app for minimizing friction to purchase products and make the shopper’s lives more convenient. It is easy to download an app to search for a new product and place an order compared to visiting a shop nearby.
4. Apps Help Resolve Issues Faster
Most brands have heavily focused on creating personalized services through the mobile app by focusing on the customer shopping patterns. Customers prefer the mobile app to do business is because of the customer services through the online app. Building customer loyalty is one of the prime factors that drive customers in sticking to a business.
Service managers can access the information with a mobile application, and customers can interact with them in a timely manner. They can place their queries, orders, and issues through text messages, calls, or email on the app. This is a faster way to offer solutions compared to resolving issues physically.
Mobile apps provide the advantage of 24/7 services to their customers and they can place an order, any day, and get it delivered within a few hours. Virtual assistants, chatbots, make it easier for customers to buy products and solve their issues.
5. Apps Offer Personalized Services
Customers need personalized services for creating a trustworthy and repetitive business. A brand that is effective in building repetitive sales makes its customers feel valued by offering special combo packages and discounts based on the customer’s loyalty and history.
Personalized services make customers feel important and valued. Many companies provide discounts or loyalty points on the app. They record and analyze the customer shopping patterns to help them get better search results and desired products. Apps help record the history, search results, and shopping patterns of customers which helps businesses to offer better services compared to in-house sales representatives.
6. Apps Appeal to Potential Customers
It is easier for customers to look for a new brand online through an app. You can use the app icon as the prominent feature on your homepage to make customers download the app for placing orders. This makes it easy for new customers to visit your app than your website for future purchases. It is easy to send notifications through messages, emails, and social media pop-ups to make people shop online.
7. Apps Enhance Buying Experience
As we now live in a customer-focused world, it is important for brands to deliver high-quality customer service. Business apps are the second most popular category of apps for online shopping. By having a dedicated app for your business, you can enhance customer service and engagement as young smartphone users spend more time on apps than any other age group.
When a customer visits your app, they are prone to make a purchase as it is appealing to them compared to visiting a store. With discounts and in-app payment features, the chances of them deciding to make a purchase are relatively higher.
8. Apps Are Quick to Load
Customers are impatient and want quicker results; they do not have the time to browse on different products or unwanted advertisements. They make smart choices and apps are the right entities to help customers make informed decisions. The time a customer takes to drive to your store or search your website is greater compared to clicking on your app icon.
Apps load within a minute and make it convenient for customers to look for their desired product. Most customers love to self-serve and automating your app can also help them address issues and a 24/7 operation service can make it easier for making purchases and to contact you.