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Why Your Business Needs a Mobile CRM Strategy?

Customer Relationship Management (CRM) is a great tool for businesses to develop excellent relationships with customers. In recent years, many startups and established businesses have implemented CRM software to expand their sales and growth in the global market.

But, with the increase in smartphone use, companies are looking to shift their strategies focusing on the mobile platform. In this blog post, let us know how creating CRM software for a mobile device will increase sales, productivity, and revenue of a business.

What is Mobile CRM?

Mobile Customer Relationship Management (CRM) is a cloud-based software designed for mobile devices or smartphones. The tool is created as a Mobile CRM App which helps sales personals and employees to keep track of their customer’s data and purchases. It is a real-time software helping business owners to engage with their customers 24/7 and understand the rise in demand for their products and services.

How Mobile Usage Has Revolutionized Mobile CRM Strategies?

The e-commerce business is making a huge revolution through smartphones as millions of people are making purchases only through mobile apps. Companies are doing 40% of their business through mobile websites and earning revenues through online transactions. Most business executives own a smartphone and keep track of their sales through text messages and calls.

According to the recent statistics,

• Mobile internet usage is skyrocketing while desktop usage is diminishing
• Users spend at least 5 hours a day on smartphones
• 70% of web traffic is through a mobile device
• 80% of customers expect a reply online from the brand’s customer service
• 50% of customers use mobile phones to search for brands and raise a complaint
• 45% of people won’t prefer a brand if they don’t offer a mobile experience
• 85% of customers buy from companies with mobile websites or apps

4 Unique Advantages of Mobile CRM for Businesses

Mobile CRM software can deliver improved benefits of cloud-based CRM solutions compared to standard system-hosted software. These include,

1. Mobile CRM Improves Relationships with Customers

The key advantage of implementing a mobile CRM software is that it can help keep a record of customer’s data, purchases, and queries in a single secured system. With this function, it becomes easier for sales representatives and customer service personnel to generate real-time responses and solutions. It helps businesses to develop greater trust and reliability with the customers.

Benefits of Mobile CRM for Customers are,

• Access to critical information of customers
• Send and receive real-time updates
• 24/7 record of customers and leads
• Provide instant solutions to queries

2. Mobile CRM Increases Productivity of Employees

The success of an organization lies in the collaboration and combined productivity of its employees. It is difficult to keep track of your company’s sales representatives, managers, and executives daily and can only know about their whereabouts; when they report back. But, with a mobile CRM app, you can talk and know the status of each of your employees in real-time.

Benefits of Mobile CRM for Workforce are,

• Keep track of the meetings and tasks regularly
• Centralized database to interact, share and maintain information
• Notifications of to-do lists
• Addition and deletion of tasks

3. Mobile CRM Boosts Sales and Revenue

It is important for a business to develop a good rapport with salespersons and clients to boost sales volume and revenue. By having a mobile CRM app, it is easy for businessmen to engage with clients and share information at the fingertips. The lesser the time to search for leads, client information, and customer data, the greater the time spent on nurturing existing relationships.

Benefits of Mobile CRM for Salesforce are,

• Gain new customers and clients
• Improved sales cycle
• Click-to-call function for meetings at any location
•  Greater revenues

4. Mobile CRM Enhances Data Quality

In-house employees and sales representatives often require information about customers, clients, and companies outside of workplace. A mobile CRM tool allows centralized storage of data, making it easy for them to access relevant information from anywhere. This also holds the record of previous meetings, pitches, sales reports, and additional information. It enhances the quality of data through real-time updates.

Benefits of Mobile CRM for Data are,

• Instant Data Accessibility
• Store and update data in real-time
• Scheduling appointments, meetings with data inventories
• Fix errors, generate automated reports and validate new data

Because of all these benefits, many SMB’s and enterprises are shifting to mobile CRM strategies to yield better sales, revenue, and prospects. If you are planning a mobile CRM strategy for your business, then get in touch with us.

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What are Progressive Web Apps?

If you have wondered whether web apps will ever behave like modern mobile apps with enhanced features, then you are in for a treat. Technology giants like Google, Microsoft, Apple, and Mozilla have come with a newer technology involving web applications known as Progressive Web Apps (PWA’s). These apps behave similarly to native apps with offline support, syncing and push notifications which can run on all browsers and platforms.

‘Progressive’ term represents the enhanced features that are added to the normal web applications such as web camera, location services, and other trackers frequently found in mobile applications. These apps can be installed directly on to the web browser and a shortcut icon will appear on the home taskbar. When you launch this app on your screen, it will start performing its tasks quickly and send you instant notifications even if you’re offline.

How do Progressive Web Apps Work?

Progressive web apps are websites that behave like a mobile application with many features technically present in a native app. These apps are enhanced with modern APIs to make them reliable, capable and installable on any device anywhere. PWA’s are generally written using a single code base like JAVA, HTML 5 and other similar web languages.

Progressive Web Apps have six important features,

1. Web Manifest: Web manifest is a JSON file that will add metadata of the website such as icon, font size, background colour, and name of the application. This helps the user to see the PWA display on the home screen.

2. Service Worker: A service worker is a JavaScript file that runs in the background of the user’s browser. A service worker is responsible for delivering offline requests including push notifications, background syncing and cache data.

3. HTTPS connection: Having a secure HTTPS connection is necessary to download and use a PWA safely. This will prevent harmful hackers from leaching data from the browser and website.

4. APP Shell: A progressive web app is made to look like a native app by creating an icon and its local resources stored inside an app shell. When you click on the app, it loads on the web browser by using the local cache available inside the app shell.

5. Background Synchronization: This feature enables the user to receive information that was sent during poor or zero connectivity issues. It holds the information until the user connects to the network again.

6. Push Notifications: Push notifications are frequent updates sent to the user to keep them engaged in the app. These notifications are commonly available on a mobile app and in PWA’s these are made to work with a notification API.

Applications of Progressive Web Apps

It is unnecessary for all businesses to own a progressive web app. If your company has less information to display on a website, then a traditional website will be sufficient for it. In case of excess web traffic and display of many products, you might need a progressive web app as it can occupy a large memory space if created as a mobile application.

Many popular companies like Flipkart, Twitter, Hulu, Pinterest have recently converted their website into a Progressive Web App because of its wonderful advantages. Statistics show that these companies saw a 60% increase in web traffic, 40% improved revenues and a 70% conversion rate from launching the site from the home screen icon.

Advantages of Progressive Web Apps

Progressive Web Apps have several advantages over regular websites such as,

• Faster Page Speeds: PWA’s deliver 2-4 times greater page speeds than conventional websites. These apps work faster and deliver improved results.

• App-like experience: PWA’s create a genuine app-like experience to the user as it can be downloaded, launched on their home screen just like a native app. These apps can be installed even without visiting a web store and in a poor network connection.

• Instant Updates: The best part of PWA is that the developer can make instant updates to the app without sending information back and forth to a web store. Content can be updated directly, providing a seamless experience to the user.

• Improved Features: PWA’s can be installed with the latest app features such as location accessibility, user data tracking, local video chat, media controls, and clipboard support.

• Monetizing capabilities: Many are unaware of the fact that PWA’s have the capabilities to increase revenues faster than other app technologies. They let companies display ads in various formats and integrate with popular ad networks like Google AdSense, thus opening the channel for greater profits.

If you have to create a Progressive Web App for your business, then approach a company like us with expertise in it to provide good PWA development services.

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Have you Considered Website and Mobile Apps to Boost Your Business?

With the e-commerce industry flourishing in every nook and corner of the world, every business must focus on developing customized mobile and website apps for engaging with potential customers. Apps have become an integral part of our lives. From online shopping, entertainment to money transfer, everything can be done with the help of these apps.

Global statistics show that,

• 90% of mobile time is spent on apps.
• 85% of the world population prefers shopping through apps.
• 67% of mobile phone users visit the web through their smartphones.
• 60% of searches were on mobile and 40% on desktop.
• People view apps more than websites.
• 80% of global connections will be made through smartphones by 2025.

With plenty of importance to web and mobile applications, there is no doubt that these are taking the world by storm in this decade. Businesses must consider creating user-friendly and comprehensive mobile and web applications to grow their business globally.

Mobile and web Apps
Mobile and web Apps To Boost Your Business

What is a Website Application?

Website applications (web apps) are customized software programs that perform a specific function on the internet browser. These apps can be assessed through a network and need not be downloaded. Web apps are designed mostly for popular browsers such as Google Chrome, Mozilla Firefox, or Safari. The most commonly used web apps include e-commerce shops, calculators, emails and personalized utilities.

What is a Mobile Application?

Mobile applications (mobile apps) are customized software designed to run on a smartphone, watch or tablet. These apps can be downloaded only with the help of a mobile device. Most mobile apps are commonly used for gaming, entertainment, media, and e-commerce.

How Do Web and Mobile Applications Boost Businesses?

It is best to create efficient and easy-to-use web and mobile apps because it can expand your brand’s reputation, recognition, sales, revenue and customer satisfaction. Most of these apps can be made free-to-download, which can instantly raise target customers and boost profits without spending a lot of money.

Here are some ways that apps can help boost your revenues,

Expand Target Audience

Customers are the backbone of every business. By making them download your brand app, you are creating a heightened awareness about your products, services, and also making them make a purchase without leaving their houses. Apps can easily make a connection with your customers, and there are higher chances for recommendations to other users. These can build a stronger network with the target customers anywhere at any time.

Heighten Customer Loyalty and Retention

Every business wants to cater to the needs of their customers successfully to make them stick to the brands for a longer time. Since it takes a lot of effort to connect with existing customers through websites, a simple app will help make lasting impressions within a shorter span of time. Customers can buy, visit and interact with the brand 24/7 through the app which increases customer loyalty and retention.

Amplify Brand Value

It becomes crucial for startups, small and large-scale businesses to establish themselves as a successful brand. With the help of user-friendly apps, brands have greater success in creating and maintaining their reputation and brand name as it provides uninterrupted visibility and exposure to a wide range of audiences. Services and customer support can be operated 24/7 through mobile and web apps which helps in achieving greater trust and recognition for your brand.

Enhance Social Media Integration

Social media platforms are becoming the most essential entities for the success and profits of a brand. It is easy to connect to social media platforms such as Twitter, Facebook, YouTube and Instagram through mobile and web apps. These apps can bring in a new audience as well as advertise your services to bring in greater profits for your business.

Improve Business Operations and Marketing

Brands must automate and implement their brand operations in a streamlined manner to function effectively in the long run. By creating a secure mobile and web app, the productivity and efficiency of employees can be improved greatly. Salesforce and marketing activities can be carried out digitally through push notifications, in-app advertisements, and location-based marketing.

 

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Top 5 Benefits of Cross-Platform Mobile Apps for Businesses

Mobile technology is advancing at a rapid pace where organizations are trying to establish themselves to a wide range of global audiences and stay ahead of their competitors. Mobile apps are revolutionizing the e-commerce market in such a way that brands are developing intuitive apps on multiple-mobile platforms to tap into the international market.

Since businesses are facing tremendous competition through mobile-based commerce, it becomes vital for brands to build mobile apps to grow their businesses. Every business focus on developing a mobile app for gaining recognition among the audience and to increase their sales and revenue. However, many of them face difficulties in choosing the type of mobile app they need to develop for their brand since it is expensive and time-consuming.

Choosing the right type of mobile app for your brand is a fundamental decision and we are here to help you make informed decisions on mobile app development. With increasing popularity on cross-platform mobile apps, let’s find the importance and functionalities to understand these better.

Cross Platform Apps
Cross Platform Apps

What are Cross-Platform Mobile Apps?

Mobile apps are of two primary types namely, native and cross-platform apps. Native apps are built to suit either Android or iOS platforms and can run only on specific devices. Whereas cross-platform apps are designed to run on multiple mobile platforms as well as multiple devices without any hassles. Cross-platform mobile apps are also termed as hybrid apps as they can function on Windows, Android and iOS platforms.

Where Do Cross-Platform Mobile Apps Stand in the Current Market?

Cross-platform apps are becoming popular in recent years because of its diverse utilities, easy to design and visibility features. Statistics show that,

· Revenue generated through mobile platforms is expected to increase to $190 billion by 2022.
· 90% of mobile time is spent on apps
· 42% of consumers use a shopping app
· 1/3 of mobile developers use cross-platform technologies
· By 2022, 50% of all mobile apps will be cross-platform

If brands choose cross-platform mobile apps, they can benefit in multiple ways such as,

1. Cost-Effectiveness

Developing a mobile app is expensive for both native and hybrid apps. However, cross-platform apps give an extra cushion on the budget as the code is written only once and reused many times for multiple platforms. About 50-80% of codes can be reused, which gives the business a choice to use the same app as a native or hybrid app in the future.

2. Greater Reach

Native apps can be designed either for Android or iOS platforms only. This makes it difficult for brands to reach a greater audience. With cross-platform apps, businesses can widen their target audience by catering to the needs of consumers across multiple mobile platforms. They can make greater revenue from multiple platforms such as Windows, iOS, and Android without the need to build various apps for respective devices.

3. Timesaving

If a brand wants to provide services to multiple platforms, then constructing one cross-platform app instead of many native apps will save time and resources. Cross-platform apps take less time to build code, design, database and maintain across multiple platforms. Marketing time and costs significantly reduce through cross-platform mobile apps.

4. Universal Compatibility

Cross-platform mobile apps can produce identical UI designs and usability across multiple platforms which give your apps better acceptability. The same cross-platform brand app will be compatible with Windows, iOS and Android mobile platforms. Updates can be done automatically without any constant downloads of newer versions.

5. Easy Integration

With cloud-based computing technology becoming popular, developing a cross-platform mobile app is a breeze as it is totally compatible with various plugins integrated with the cloud settings. The UI design is functional and attractive with easy to install customizations allowing users to enjoy the app on any device.

As cross-platform apps hold an advantage over native apps with respect to cost, developing time and compatibility, it has become a growing trend among the users. By implementing cross-platform mobile apps to your business, stay ahead of the curve.