Why Your Business Needs a Mobile CRM Strategy?

Customer Relationship Management (CRM) is a great tool for businesses to develop excellent relationships with customers. In recent years, many startups and established businesses have implemented CRM software to expand their sales and growth in the global market.

But, with the increase in smartphone use, companies are looking to shift their strategies focusing on the mobile platform. In this blog post, let us know how creating CRM software for a mobile device will increase sales, productivity, and revenue of a business.

What is Mobile CRM?

Mobile Customer Relationship Management (CRM) is a cloud-based software designed for mobile devices or smartphones. The tool is created as a Mobile CRM App which helps sales personals and employees to keep track of their customer’s data and purchases. It is a real-time software helping business owners to engage with their customers 24/7 and understand the rise in demand for their products and services.

How Mobile Usage Has Revolutionized Mobile CRM Strategies?

The e-commerce business is making a huge revolution through smartphones as millions of people are making purchases only through mobile apps. Companies are doing 40% of their business through mobile websites and earning revenues through online transactions. Most business executives own a smartphone and keep track of their sales through text messages and calls.

According to the recent statistics,

• Mobile internet usage is skyrocketing while desktop usage is diminishing
• Users spend at least 5 hours a day on smartphones
• 70% of web traffic is through a mobile device
• 80% of customers expect a reply online from the brand’s customer service
• 50% of customers use mobile phones to search for brands and raise a complaint
• 45% of people won’t prefer a brand if they don’t offer a mobile experience
• 85% of customers buy from companies with mobile websites or apps

4 Unique Advantages of Mobile CRM for Businesses

Mobile CRM software can deliver improved benefits of cloud-based CRM solutions compared to standard system-hosted software. These include,

1. Mobile CRM Improves Relationships with Customers

The key advantage of implementing a mobile CRM software is that it can help keep a record of customer’s data, purchases, and queries in a single secured system. With this function, it becomes easier for sales representatives and customer service personnel to generate real-time responses and solutions. It helps businesses to develop greater trust and reliability with the customers.

Benefits of Mobile CRM for Customers are,

• Access to critical information of customers
• Send and receive real-time updates
• 24/7 record of customers and leads
• Provide instant solutions to queries

2. Mobile CRM Increases Productivity of Employees

The success of an organization lies in the collaboration and combined productivity of its employees. It is difficult to keep track of your company’s sales representatives, managers, and executives daily and can only know about their whereabouts; when they report back. But, with a mobile CRM app, you can talk and know the status of each of your employees in real-time.

Benefits of Mobile CRM for Workforce are,

• Keep track of the meetings and tasks regularly
• Centralized database to interact, share and maintain information
• Notifications of to-do lists
• Addition and deletion of tasks

3. Mobile CRM Boosts Sales and Revenue

It is important for a business to develop a good rapport with salespersons and clients to boost sales volume and revenue. By having a mobile CRM app, it is easy for businessmen to engage with clients and share information at the fingertips. The lesser the time to search for leads, client information, and customer data, the greater the time spent on nurturing existing relationships.

Benefits of Mobile CRM for Salesforce are,

• Gain new customers and clients
• Improved sales cycle
• Click-to-call function for meetings at any location
•  Greater revenues

4. Mobile CRM Enhances Data Quality

In-house employees and sales representatives often require information about customers, clients, and companies outside of workplace. A mobile CRM tool allows centralized storage of data, making it easy for them to access relevant information from anywhere. This also holds the record of previous meetings, pitches, sales reports, and additional information. It enhances the quality of data through real-time updates.

Benefits of Mobile CRM for Data are,

• Instant Data Accessibility
• Store and update data in real-time
• Scheduling appointments, meetings with data inventories
• Fix errors, generate automated reports and validate new data

Because of all these benefits, many SMB’s and enterprises are shifting to mobile CRM strategies to yield better sales, revenue, and prospects. If you are planning a mobile CRM strategy for your business, then get in touch with us.

5 Ways Digital Marketing Boosts Startup Businesses

If you have planned to launch a startup in 2020 or looking to establish yourself in the global market, then you must follow the latest trends to get there. Business is a competitive field and marketing your brand becomes an absolute necessity to reach the global audience. In the initial stages of establishing a startup, you might incur unexpected expenses which can derail your motive to get an elaborate marketing campaign. But there are plenty of digital marketing companies that can promote your brand on a budget.

Is Digital Marketing important?

Every company, small or big, needs sales and profits to grow their business. And the world has become a hub of digital platforms attracting millions of customers through the internet. Online businesses are becoming popular and profitable than the offline ones. So, marketing your startup brand is the ideal way to build your brand and target potential customers.

How Digital Marketing Works?

Digital marketing is a strategic approach to market your brand, services, products in an online setting such as the web, mobile and social media platforms. Digital marketing consists of,

· Search Engine Optimization (SEO),
· Search Engine Marketing (SEM),
· Social Media Marketing (SMM)
· Pay-Per-Click Advertising (PPC)
· Affiliate marketing,
· Email Marketing
· Mobile Marketing
· Content Marketing

Most startups require a combination of digital marketing strategies to boost their brand recognition and success. Choosing a digital marketing company like us can help in customizing top strategies for best results. Here, you can find the different ways in which digital marketing can help boost your business.

How Digital Marketing Boosts Startup Companies

1. Enhances Visibility

If you’re a startup, the first thing you must work on is, brand recognition. Since you are new to the market, only few people will know about your brand. Without enhancing your visibility, you cannot expect people to search for your services or products. So, you need to create a strong online presence by increasing your reach to the target audience. The best way to establish brand identity is through the search engine optimization (SEO), social media marketing (SMM) and content marketing strategies.

2. Lowers Marketing Costs

When you have just started a small business, the funds are a concern. It becomes difficult to invest in big marketing tools and techniques as they are expensive. However, digital marketing strategies can be customized based on the business making it an inexpensive way to market a brand. Some techniques can be adopted without burning a hole in your pocket as they are cost effective. You can approach a digital marketing company like us to customize low-cost marketing tools to enhance your brand.

3. Boosts Lead Generation

Customers are the backbone of any business but clients make up the skeleton. Network becomes vital for startup companies to reach a newer audience and establish their brand. Digital marketing helps in lead generation using several tactics like email marketing, content marketing and social media marketing. You can augment new leads through newsletters, e-books, webinars, podcasts, videos and emails. By partnering with the right digital marketing company, you can easily convert potential leads into profitable clients.

4. Drives Sales and Profits

The growth of the business directly depends on the quantity of sales and profits made every year. If you have a business website, then doing SEO will increase traffic and bring newer customers every day. The more traffic your startup website gets, the more sales it makes. If you are thinking about increasing revenue, then implementing good digital marketing strategies can drive sales and profits to your company.

5. Opens a Wider Audience

By promoting your products and services through digital marketing tools, you get to connect with a wide range of customers from several parts of the world. It is one of the best tools to develop long-lasting relationships with target customers and secure brand loyalty. Once your brand connects with potential customers on a deeper and personalized level, you can definitely outrank your competitors. People prefer brands that connect with them personally than less personal multi-national companies.